Brian Dean on Web 2.0 Sites

I think it all depends on the strategy that you use for your SEO. He is relying heavy on content, however if you utilize different strategies for whatever reasons you could use web 2.0s

Somewhat true, it really depends on the type of SEO you are willing to do.

What I mean is if you are trying to be as whitehat as possible, which he's likely referring to then yes web 2.0's are indeed a waste of time.

If you know how to use tools like scrapebox, you can use web 2.0's to your advantage.

Brian Dean's approach is all whitehat.

That's all you need to know.

Whitehat takes a lot more time than black hat methods.

Also, whitehat is all about sustainable business models.

This means that you build a website for the long haul.

You continuously add content to it.

It doesn't have to be a lot but your continuously add content to it.

You also manage it over a long period of time.

Finally, the biggest difference between whitehat and blackhat online properties is you actually focus on building a solid brand that would withstand the test of time.

As a result, Brian Dean's advice is for the long haul.

This doesn't match the typical black hat model of churn and burn.

Churn and burn is all about cycling through many different domains and getting as much traffic in a very short period of time and then repeating the process over and over again.

You don't care about building a brand.

You don't care about long-term relationships.

All you care about is siphoning as much traffic off Google as possible.

Depending on what business model you're pursuing, Brian Dean's advice makes a lot of sense.

Speaking of Tumblr, I'm amazed at how many Tumblr pages actually rank well. I realize that it's because of decent backlinks, but some of the Tumblr pages are just that, a few pages total.