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Scalable link building

by thet
10 replies
  • SEO
    • |
Hi people,

Could someone explain to me what scalable linkbuilding is and why it's dangerous for business?
#building #link #scalable
  • Profile picture of the author MikeFriedman
    Where did you hear the term 'scalable link building'? Sounds like a buzz word someone made up to sell something.

    My guess is it is just a process of link building/acquisition that is easy to scale up for a business. I have no idea why anyone would say that is dangerous.
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    • Profile picture of the author thet
      Originally Posted by MikeFriedman View Post

      Where did you hear the term 'scalable link building'? Sounds like a buzz word someone made up to sell something.

      My guess is it is just a process of link building/acquisition that is easy to scale up for a business. I have no idea why anyone would say that is dangerous.
      https://moz.com/blog/how-much-has-li...n-recent-years
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      • Profile picture of the author patadeperro
        Originally Posted by thet View Post

        Did you even read the article? where does it says that link building is dangerous for business? or where does it even talks about "scalable link bilding"?

        Your main problem is not link building, but basic readin skills.
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        • Profile picture of the author thet
          Originally Posted by patadeperro View Post

          Did you even read the article? where does it says that link building is dangerous for business? or where does it even talks about "scalable link bilding"?

          Your main problem is not link building, but basic readin skills.
          Chill dude. Not a very Zen response

          "The fact is that scalable link building is always going to be at risk from penalization from Google—I don't really want to live a life where I'm always worried about my clients being hit by the next update. Even if Google doesn't catch up with a certain method, machine learning and user data mean that these methods may naturally become less effective and cost efficient over time."

          "Scalable link building is exactly what Google has been trying to crack down on for the last few years. Penguin was the biggest move and hit some of the most scalable tactics we had at our disposal. When you scale something, you often lose some level of quality, which is exactly what Google doesn't want when it comes to links. If you're still relying on tactics that could fall into the scalable category, I think you need to be very careful and just look at the trend in the types of links Google has been penalizing to understand why."

          Maybe I am reading it wrong,
          which would proof your point.

          I think it's because I am new to SEO and might read it differently then you.
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  • Profile picture of the author MikeFriedman
    I disagree with a lot of that article. On the scalablity side of his argument, he is basically saying that getting a lot of links quickly is seen as bad by Google. That is not true. What the hell does everyone think happens when a piece of content goes viral?

    I also disagree with him basically saying not to use keyword rich anchor text. Every anchor you can think of is keyword rich for something.

    I could not read any further. I'm trying to eat breakfast and was starting to throw up in my mouth a little bit.
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    • Profile picture of the author thet
      Originally Posted by MikeFriedman View Post

      I disagree with a lot of that article. On the scalablity side of his argument, he is basically saying that getting a lot of links quickly is seen as bad by Google. That is not true. What the hell does everyone think happens when a piece of content goes viral?

      I also disagree with him basically saying not to use keyword rich anchor text. Every anchor you can think of is keyword rich for something.

      I could not read any further. I'm trying to eat breakfast and was starting to throw up in my mouth a little bit.


      Problem of a newbie. You never know for sure if you are learning truth, or garbage.
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  • Profile picture of the author AndresNWD
    I agree that's a lot of blabla. Another example aren't social networks an escalable way of distributing your content and therefore getting backlinks?
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    • Profile picture of the author jamesfreddyc
      Originally Posted by AndresNWD View Post

      I agree that's a lot of blabla. Another example aren't social networks an escalable way of distributing your content and therefore getting backlinks?
      From what I've read around here is that those are not going to be quality backlinks and their value is questionable.

      I don't have enough experience to fully validate or otherwise question this.
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      • Profile picture of the author AndresNWD
        Originally Posted by jamesfreddyc View Post

        From what I've read around here is that those are not going to be quality backlinks and their value is questionable.

        I don't have enough experience to fully validate or otherwise question this.
        Of course! But social media is a way of distributing your content in a way that can reach people, build relationships, trust and therefore get backlinks. And it is escalable as your chances of getting viral increases.
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  • Profile picture of the author MarksWineClub
    I think most of the "Scalable" talk comes down to how you're building, or earning those links.

    Are they from a piece of viral content? I think Google knows damn well that viral content gets posted onto major content aggregiate sites like Nuzzle, Yahoo News etc etc. Links you're creating yourself, aren't ending up those places, but instead onto hundreds of lower quality sites.

    I'd say that we all need to see a nuanced set of goals and actions here. To rank, you have to build some links....but scaleable sounds awfully like software and automation, which I think are waves of the past in terms of link building-
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