Check out the 2015 version and then write a review on it. I'm sure it would help everyone on the forum out.


I've never read it, I just downloaded a bunch of pdf;s from searches.

Search this in google

The Art of SEO pdf

Anyway's OP. Apparently to Yukon, it isn't worth it (he does have a good rep on the forum. I would personally take his word for it.). But then again he hasn't read the book either. Their might be some useful stuff in their, their may not. Read the comments and reviews of everything you search before make a buying decision.

Or just skim through the 2012 version to get an idea of what it possibly teaches. You'll find it for if you just search this

The Art of SEO pdf

Yukon's point is that the OP does not really know SEO. In order to leave a valuable review, they would have to read the book and implement what they learned for a year or two in order to provide a review that had any worth to it whatsoever.

If the OP just read the book, how could they give a review of the material when they do not have any experience with what was presented in the book?

That's what Yukon is trying to say, and I agree with his point.

2015 version (3rd edition) isn't out yet. There's the 2nd edition that people here are talking about. If you want reviews, there's some on the product page.

I've read some of the original years ago, and don't really remember that much of it. I took a quick browse through to the newer one (2nd edition) earlier this year and second time now that it got mentioned.

There's somewhat troubling stuff and omissions in there. For example:

• They're just endorsing Alexa and Compete as a site comparison tools without any caveats.
• They apparently brush off all SERP trackers for being inherently inconsistent, and because you should not obsess over rankings. Still, they talk about monitoring the positions when doing site changes.
• They're big believers in social signals, and while the chapter is reasonably well sourced it soon gets muddy. They're basically talking about several topics and angles as if they were the same (social signals, social proof, ranking, CTR...).
• Quite often the example situations and example analyses are more simplistic than they need to be.
• Fishkin is one of the writers, and Moz gets mentioned quite a lot.

On the positive side the chapters about strategic thinking, planning, keyword research, and getting backlinks seem pretty solid. Please note that I've not gone through them word by word, so there might be something weird in them too. And please note that I'm dismissing minor things and one chapter in a book that's got 14 chapters.

In my estimation it's mostly a decent book. If 700 pages seems daunting, keep in mind that you don't need to read every one. It's likely that there's a lot of stuff that you already knew, and you're likely not reading everything about the nth keyword research tool they included.

O'Reilly's books tend to be good value especially if you get them from their sales. They aggressively advertise those in Twitter and to their customers.

Reading 700 Pages E-Book about SEO is Quiet Tough and i don't think that you must read this..

Either you may go for "Read & Implement Yourself" - First of all, clear 1 module then cross check with search on google and after that implement that for your website.

Do like this with every module will be better option or else - go with some SEO Youtube videos. Try to cover from basics to advance by implementing it not by only reading.