SEO or Copywriting

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What will be more valueable in the future. A SEO specialist or an Copywrite specialist.

It's something I have been thinking about tonight.

With copywriting you:
  • Work on SEO. Because you work on conversion in a elementary way
  • You don't box yourself in
  • Your work IS content marketing. Fresh content is more and more a Google demand

With SEO you box yourself in, which is a good thing because you become very specialized. There is also a technical side about SEO.

Value in the market is the goal. But, with both the competition is probably brutal. How many people can learn SEO and become an expert? And how many will? Same question aplies to Copywriting ofcourse.

There is a point where the learning becomes 'boring'. Where your work becomes a grind. That's where people quit. And the most succesful people stay on it and grow their skill-level to a very deep level of understanding.
#search engine optimization #copywriting #seo
  • First of all, Google is not demanding fresh content. That is a myth with no actual basis in fact.

    Second, your post sounds like you already made up your mind. You rail against SEO while praising copywriting.
    • [ 1 ] Thanks
    • [1] reply
    • Not really made up my mind. I am reading a book about copywriting at the moment which might have made me biased.

      I see the pros and cons of both. I know some recruiters looking for great SEO guys on a daily basis, the money those SEO guys asks is good money. Great money even. Also, I think it's super cool you have the technical side, the content side and everything in between.

      But its not about whats cool. Its about the market. Neither copywriting or SEO is sexy. Both is very hard work to get great and stay great.

      What do you think?
  • I think copywriting is useless without traffic. There are tons of ways to generate traffic, but without eyeballs on your copy you are wasting your time.
    • [1] reply
    • I agree. And once you have the traffic but not the conversion, you need good copy to make the conversion happen. And dont forget the nice looking buttons ofcource.

      There is not one thing in marketing (or in life) that fixes all. You can't just focus on health and think your bankaccount and relationship will turn out fine if you neglect those.

      So, yes. Copywriting is useless without traffic. Traffic is also useless without good copy.

      So, from a business perspective, are we in a phase where we are better of focusing on good copy, or good SEO. If both are needed, where do we focus on if we as freelancers want to be able to have the edge on our competition? Is the market more brutal in SEO, or copywriting? Where is the future of SEO? And of copywriting?
  • I would never pick one or the other, but if I had to, I'm going to pick traffic over copywriting. Even a website with awful copy will get some sales if you flood it with traffic. Traffic can overcome a lot of problems in the rest of your sales funnel.

    Like I said though, I would never recommend focusing on one or the other.
  • Being able to write is very valuable, but in my parts of the world it isn't often the main occupation. Mid sized ad agencies have full-time copywriters, and some entrepreneurs can support themselves by copywriting alone. However, often the secretary, entrepreneur, or some all-around marketing guy is actually writing the texts.

    On the other hand, many SEOs are not limiting themselves to that job only. You got to know more than "just SEO" to be any good at the job. For example, marketers may have the skillset for link outreach, and web developers tend to get on-page quickly because they live and breath HTML.
  • Banned
    I don't think copy is always important enough to spend much time on.

    It's all about supply & demand...

    Example, If you're at a crowded beach on a hot summer day you can sell sno-cones with almost no effort other than placing yourself in plain view of a bunch of people sweating & dehydrated.

    Be in the right place at the right time with a relevant solution to a problem & selling becomes a whole lot easier.
  • Maybe learn both? So a focus on both copy and seo/sea. A good balance between specialise and all rounded online marketeer
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    SEO or Copywriting

    What will be more valueable in the future. A SEO specialist or an Copywrite specialist. It's something I have been thinking about tonight.