Single-page Wordpress site and SEO
- SEO |
With the ever increasing use of mobile devices to access the web, I'm considering a single-page+* Wordpress site.
[*Important caveat: This would not be a strictly single-page site. I'd have separate pages for blog/article entries and a photo gallery. But, for all intents and purposes, the bulk of it would be one page.]
Here's what I think the pluses of a single-page+ site are -
Usability. A single-page site is easier to navigate for mobile users than having to click tabs to go to separate pages.
A visitor can get all the info they need - About, Services, Blog snippets, Contact - by simply scrolling down the page.
A single-page site can be succinct, focused, uncluttered - all good characteristics, I think, for a site selling a service.
A single-page site could put laser-like focus on a specific topic/call to action, which in my case is - Call Me to Discuss Your Landscaping Needs.
And here is the glaringly obvious negative -
Single-page sites are universally criticized from a SEO standpoint. Most experts think Google wants to see lots of content and multiple keywords. Lots of content and multiple keywords is best done with a multiple page site and conversely, very hard to do with a single-page site.
My questions are:
If I had 30 or 40 detailed, relevant articles on landscaping topics in my blog, could that be enough content and keywords to satisfy Google? Each blog would be targeting a specific keyword/phrase framed around my various landscaping services and relevant landscaping topics.
Would 30 - 40 blogs/articles be sufficient, or do you really have to be continually adding new content (blogs) to maintain high page rank? I could pack a lot of authoritative info into and garner a lot of keywords from 30 or 40 articles. But sooner or later I'm going to run out of ideas for new content.
Do you think I would be taking a big SEO hit going this route - a single-page site with the only separate pages being one for a blog and another for a gallery?
If you think my single-page+ idea is idiotic, would having separate pages for each service - Design, Installation, Lawn Removal, Artificial Turf, Irrigation, Lighting etc. be a vastly better format for my Wordpress site?
I just dig holes in the ground for a living, so I appreciate your insight on this seemingly arcane SEO stuff.
Who told me this? An ex Google web spam engineer.
What's your excuse?