[LOCAL SEO] How does a rebuild effect rankings?

5 replies
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So let's say I rebuild a site for a local client that has #1 rankings right now, but no competition.

My plan would be to build it out with the same pages and structure, and optimize it how I think it should be to generate leads and with great content, optimize pictures and everything etc do it up right.

my question is, how much would changing hosts and changing on page content effect the site's search rankings?

Site is one year old, with solid back links
#effect #local #rankings #rebuild #seo
  • Profile picture of the author DABK
    From not much to a lot, depending on what you change and what you change it with.

    If you're replacing a title
    Chicago - how to get good insurance for your home

    with

    Chicago home insurance

    you'll benefit from the change.

    If you do it the other way around, you 'unbenfit.'

    And, as regards hosting, are you moving to a hosting company that has less down time or more down time?

    Originally Posted by benjamenjuan View Post

    So let's say I rebuild a site for a local client that has #1 rankings right now, but no competition.

    My plan would be to build it out with the same pages and structure, and optimize it how I think it should be to generate leads and with great content, optimize pictures and everything etc do it up right.

    my question is, how much would changing hosts and changing on page content effect the site's search rankings?

    Site is one year old, with solid back links
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  • Profile picture of the author RedShifted
    I did a silo test case study on another forum where I took a 3 yr old, established site and reorganized every page on the site (except the homepage).

    The website wound up jumping up in the SERPs rather dramatically.

    So then I redid the homepage. However, when I redid the homepage I did it SLOWLY. Like 1 day I'd go in and rewrite 1 paragraph. Come back a few days later and rewrite another. Then another. I did it over the course of a couple weeks. And the only thing that changed after that was conversions.

    As far as switching hosting, that can impact site speed which can then have an impact on rankings. Which if it does, just go back to the previous host.

    There are franchises like HomeAdvisor, formerly "Service Magic" who have completely rebranded their entire site, 301 redirects, moving over millions of pages over the course of a year and as dramatic as that change was it turned out for the better.

    A lot of people worry about this stuff but if the changes are REAL IMPROVEMENTS I would not worry. Google will see that the site is being improved and most likely reward you for it.
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    • Profile picture of the author yukon
      Banned
      Originally Posted by RedShifted View Post

      A lot of people worry about this stuff but if the changes are REAL IMPROVEMENTS I would not worry. Google will see that the site is being improved and most likely reward you for it.
      That's the difference, a lot of folks don't comprehend the text version of a web page, they're busy looking at pretty theme images.

      Google could care less about pretty/fluff (fancy looking pages), they're scraping text + links on pages because that's what bots do (text version of web page).
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  • Profile picture of the author nettiapina
    Originally Posted by benjamenjuan View Post

    my question is, how much would changing hosts and changing on page content effect the site's search rankings?
    That's impossible to answer. I know cases where somewhat botched site reimplementation left the company at a lower level of traffic. However, most changes go pretty smoothly even if you rearrange and rewrite contents.

    Host change shouldn't really affect the site if you're doing it the right way, and if the new host isn't just plain bad.

    Changing HTML and site structure content may cause drops, but the ones I've seen have mostly been temporary. It's as if Google sees a new page structure, and decides to see if it still fits the ranking it's got.

    Usually you're able to tell if the change is to the right direction, and you're doing the right thing by taking SEO in account before doing the changes.
    Signature
    Links in signature will not help your SEO. Not on this site, and not on any other forum.
    Who told me this? An ex Google web spam engineer.

    What's your excuse?
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  • Profile picture of the author Pdomain
    Banned
    It will affect very badly! Only rebuild when all the alternatives fail....
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