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I am puzzled with this calculation of Bounce Rate

by Enuke
4 replies
  • SEO
    • |
Google Analytics tracks visitors based on page views and can only calculates the time on your site when the visitor clicks to at least one more page. Example 1: Visits page 1 for 1:09 | then visits page 2 for 0:30 seconds = time on site 1:09 minutes

Is this correct? If this is correct then If I open a blog and remain only one article for 5 minutes. That article also counts bounce rate 100%?

Please help me, How google counts a bounce rate for a website? I also see in my GA that some pages shows 100% bounce rate with 0:00 time. What does it means ?
#bounce #calculation #puzzled #rate
  • Profile picture of the author MikeFriedman
    In the first example, the time on site would be 1:39, not 1:09.

    And yes, if someone is on the page for 5 minutes and never goes to another page on the site, that is a bounce.

    A 100% bounce rate with no time on the site, probably means the page is only being visited by scrapers or bots. It could also mean your page is taking too long to load and people are leaving before Analytics is fully loaded. That happens a lot of Analytics is not being loaded in sync with your site and is located in the footer.
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  • Profile picture of the author MikeFriedman
    Sorry, yes the time on the site thing is correct. It would be 1:09 if you are not tracking virtual page views.
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  • Profile picture of the author yukon
    Banned
    Here's a test I did...

    One thing I've noticed on Google Analytics when watching the live traffic preview, there's a timeout for inactive traffic even If they leave the webpage open in their browser. I loaded an incognito Firefox webpage that was running GA, then didn't do anything else on the site, just left the page open in the Firefox browser. I did this while watching the live traffic inside GA from a Chrome browser, GA timed out my instance & removed me from the live traffic preview.

    I didn't pay attention to the amount of time that passed before the timeout was triggered but it wasn't very long, maybe less than 5 minutes.

    So... If traffic is inactive on an open browser window it looks to me that's also most likely considered a bounce because of the timeout on the live traffic preview in GA.
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