Does putting a nice background behind your site will improve ranking too?

by Devilfish168 15 replies
I don't know is that true?

Heard if your site is nice , with nice background etc beside good contents also will aid your site ranking?
#search engine optimization #background #improve #nice #putting #ranking #site
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  • Profile picture of the author Marked09
    Nope? Or maybe yes.

    The thing here it's not all about how nice your site looks but how easy it is for your viewers/readers to use your site.

    This can be measured by how long your your readers stays on your site or how many pages they view before they leave.

    That's why making sure if it's mobile responsive , fast loading and has good quality content is a must. Think about it..

    A good quality content will get your readers hooked on a single page for minutes because they are reading the content.

    They will also be more open to checking other pages of your website.

    If it is not mobile responsive and the readers are viewing your website on a mobile phone, do you think your readers will stay long enough?

    If the page loads very slow, people will leave your page, that's why website speed is also an important factor for your SEO.

    These kinds of metrics is just a few basis of google to know if your site is good. If they see that people love your site, then they will reward you with higher rankings (of course this is just one the basis)

    So instead of answering your question, I will return the question to you.

    Do you think putting a large image on the background of your site will improve the user experience? Or do you think it will just slow down the loading of the webpage?
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  • Profile picture of the author fpforum
    This should probably be in the SEO section, but a background won't effect your rankings. Rankings all come down to onpage/offpage optimization and good quality content. Not to mention the little signals like being mobile friendly, using HTTPS, website load times..etc. Nothing relating to the background you're using (unless it's a really huge image file that effects page loading speeds lol)
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  • Profile picture of the author Lucian Lada
    I don't know, to be honest, but I wouldn't be surprised to find out it does. After all, Google wants to return visitors the best websites when searching, so if the background contributes to this, and if their algorithm can determine this, I don't see why it shouldn't be taken into consideration.

    The main way I see this being used is if the background color/image makes it hard for people to read the text. There are websites with dark background and black text which are difficult to read. In the eyes of Google, that's a bad experience for the user, and Google doesn't want that.
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  • Profile picture of the author Barry Unruh
    I doubt just adding a background image affects your ranking.

    If it improves your visitor retention, then yes. But as a standalone factor, very doubtful.
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  • Profile picture of the author Leonhart
    I'm no that much into SEO and how people rank their sites as I'm more into paid ads, but here's how a nice background would improve your rankings (in my opinion).

    Ugly sites have bigger bounce rates, meaning that people who visit a site that looks like it was built in 1997, they leave very quickly.

    On the other hand, responsive sites, with nice graphics make people stay longer, in my opinion. Obviously the content on your site has to be great, but people that visit a more 'professionally' looking website, tend to trust it more.

    This is obviously my opinion, as for your original question about background image; I don't think it's going to help you in ranking higher on Google. Why would that happen?

    Unless you're talking about a responsive site, with great design, awesome content.. Then that's a whole different story.

    Perhaps I might be wrong,

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  • Profile picture of the author Tim3
    Originally Posted by Devilfish168 View Post

    I don't know is that true?

    Heard if your site is nice , with nice background etc beside good contents also will aid your site ranking?

    God only know who makes this stuff up, they must be short of something to write about.


    Design = Think site architecture and navigation.

    Content = Think relevancy to search query + helpfulness to visitor

    Ranking = Think good backlinks

    A pretty background image will do dick for ranking a site - period.

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  • Profile picture of the author yukon
    Be your best self. - Darryl Philbin
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    • Profile picture of the author SantiSantana
      As someone has tated before, the only way a background image can affect SEO is negatively, if it's a huge siz image not optimized and makes your website take 5 seconds or more to load.

      When they talk about design affecting ranking they can only be referring to structure design. How your website lookd aesthetically means absolutely nothing in terms of SEO.

      If it were to affect it in any way it would be only if your design was so terribly ugly and hard to read that people would leave right away. That would kick your bounce rate right up and lower your rankings for sure.

      Of course this is mostl theory. You wouldn't build a website with a colour palette that looks like a 60s psychedelic trip right? right??RIGHT???
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      • Profile picture of the author paulgl
        Have you ever visited a mobile site or a site on a phone, and
        said, "gee great background?"

        What is the percentage of searches now done on mobile?

        Background image or color should have little effect on load time
        in 2015. After all, we are not in the stone age of dial up.

        Speaking of dial up, those days are so laughable, from blink, to
        lake effect javascript...and silly background images.

        Yes, I know some entertainment and sports sites like some stellar
        graphic, but to me it just makes reading the site harder.

        It will no affect rankings no matter how many people want to blow
        smoke. Sure, same color text as background could be an issue,
        but that's not even in the mix here.

        Google does not give a rat's hat about "retention," although many
        of you are anal retentive on the subject.

        If someone searches for student loans and finds your dog site,
        and is stupid to click on it, your site is bogus to begin with.
        But since your site is on dogs, why would you give a wet behind
        about ranking for student loans? Retention on a site makes no

        If people do not find what they want on your site for whatever keyword
        they might use, it makes no sense to include it. That's called filtering
        sites, not boosting or dropping sites. Big difference.


        If you were disappointed in your results today, lower your standards tomorrow.

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        • Profile picture of the author kursat
          Originally Posted by paulgl View Post

          Have you ever visited a mobile site or a site on a phone, and
          said, "gee great background?"

          What is the percentage of searches now done on mobile?

          Exact point I was thinking...Since more and more people are accessing web with their mobile devices, background on a site is irrelevant even if meant some small point towards SEO. Great point John.
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        • Profile picture of the author Azwan Asban
          Originally Posted by paulgl View Post

          What is the percentage of searches now done on mobile?

          I hear from somewhere the percentage is 60% goes to mobile.
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  • Profile picture of the author nettiapina
    I'd also say that the effect is most likely a negative one. As others pointed out, large images affect loading time, and that's something that Google is known to track.

    It's not clear what they do about bounce rates and such. Still, using a background image tends to be sort of an advanced feature in web design. If you see one that looks good it's either placed there by a professional designer, or the image working well is just pure luck. Most background images (apart from simple gradients) look terrible.
    Links in signature will not help your SEO. Not on this site, and not on any other forum.
    Who told me this? An ex Google web spam engineer.

    What's your excuse?
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  • Profile picture of the author MikeFriedman
    I have heard a lot of dumb and stupid theories about SEO over the years, but this might be the dumbest one yet.
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