What are SEO best practices for large ecommerce sites?

by ninjaking 4 replies
I am working on a large ecommerce sites with a large catalog of products. We have over a million pages. What are some of the SEO best practices that I need to ensure we are following?
#search engine optimization #ecommerce #large #practices #seo #sites
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  • Profile picture of the author mikhailblaze
    I once had experience in optimizing a furniture store with over thousands of pages - it was a headache, though we can safely say that the overall campaign was a success.

    We focused mainly on high-traffic, low competition, and specific keywords. For example, only a handful of people were searching for "Ottoman chairs" (example only). We optimized these kinds of keywords first - and these landed on specific pages showing the Ottoman chairs in the sites' inventory.

    Second, we focused on the category pages, specifically those being shown on the menu bar.

    We also took note of the spammy keywords and avoided optimizing high-competition keywords until we reached top three in the other pages first.
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  • Profile picture of the author smritiwangnoo
    Some effective SEO practices for large eCommerce websites are:-

    Maintain you social profiles like Facebook, Twitter, Pinterest, Reddit and etc
    Slide sharing, Blog Commenting (edu blogs)
    Maintain your Blog (WordPress, Blogger)/ Continues posting on blog.
    Create unique description of each product
    Encourage user reviews
    Guest posting and Info graphics
    Research your competition
    Optimize your site load times by reducing the size of your images
    Link between pages wherever possible
    Optimize your website for mobile
    Integrate your product pages with social sharing
    Add a community forum and encourage growth
    Include pictures and videos for every product
    Make your site secure
    Build deep inbound links
    Regularly check your pages for errors
    Build relevantly titled URLs
    Use catchy meta descriptions for your products.
    Optimize your site's internal search functionality
    Question/Answer (Quora, Yahoo Answer and etc)
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  • Profile picture of the author SandraDLaurean
    Some of the best seo practices for large ecommerce sites are.
    1. Use of Social Media - Create social media page for your business or website.
    2. On Page Optimization - All the pages of your web pages should be optimized.
    3. Off Page Optimization - Create guest post, blog post, unique contents, web 2.0, forum posting, .edu posting, QnA, Yahoo Answers.
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  • Profile picture of the author princy91
    To drive traffic for e-commerce websites it is important to promote through social media.
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