Backlink Question

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9
Hey guys,

I have a question to do with Page Backlinks vs Domain Backlinks.

I would like to rank (obviously) in the top 10 spots of Google for a particular niche. After doing some SEO analysis, my competitors have LOADS of domain name backlinks (most of them have over a million backlinks to their domain). However, they have far fewer page backlinks (roughly 60 backlinks to their page that ranks at number one). These are big websites such as food.com that I will be competing with. However, they are very generalised websites and there are few 'niche' websites for the niche that I am targeting.

Is it possible for me to out rank these sites on my specific niche. Many thanks,

Sam
#search engine optimization #backlink #question
  • The main way for you to outrank these mega sites is by building the Domain Authority (DA) of your site higher than what they have done on their sites. (Check the DA of websites by installing the MozBar extension.) The main way to build your DA is by obtaining backlinks from other high DA sites. Whenever you score a backlink, a small amount of their DA is transferred over to your site. The higher their DA is, is the more powerful the backlink is for your site.
    • [1] reply
    • That answer is just completely wrong. Nobody should focus on increasing their DA. Google does not look at DA as a ranking factor.

      To the OP, yes it is possible to outrank those sites. If it wasn't, sites like Amazon would rank #1 for damn near everything.

      Good onpage optimization and site structure combined with a few really good links and you can probably beat them.
      • [ 1 ] Thanks
      • [1] reply
  • Banned
    I was in the recipe niche years ago, it was a tough competition niche considering the average site isn't selling high end products that justify doing all that work for a low ROI.

    Anyways... If the comp. is ranking internal pages with very few external backlinks they're funneling internal link authority via the Home page or other authority pages. The authority is coming from a link either way whether it's an internal on the same domain or external link from another domain. Assumes it's a half way competitive keyword.

    If you can go sub-niche for the entire site (SEO silo) you'll be better off. Example, build an entire site about BBQ recipes instead of a general site about recipes.

    Again, keep in mind the food niche is very tough competition, a lot of those sites have strong offline businesses that have been established for years so they're feeding organic traffic back to their sites via offline TV, magazines, etc... that same traffic has been building organic backlinks & it's not going to stop anytime soon.
  • Always try to link to and rank your pages, not your root domain.
    • [1] reply
    • Your answer would be useful to the OP if you told him why you're making the statement you're making.

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