All sites have gone down in traffic?

17 replies
  • SEO
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Hi,

I'm new here and this is my introduction post.

I used to work as the head of SEO dept for an online casino up to a year ago, and we used to rank no.2 for just the term 'roulette'. The only site ranked before us was wikipedia with its description of roulette. I checked SERPs recently and can honestly say that Google are employing personalized search results to such an extreme that there is no one site which gets to be in top 10 all the time. They give you results which they think fit your online profile.

Have you noticed in the last year or so, all sites including major ones are getting less organic traffic. What I'm wondering is, where is that traffic going?

They can't all of them be losing traffic at the same time, while none are improving. I recently read that there's a class action lawsuit against Google for employing tactics to steal traffic for itself, its products, and/or sending traffic to its Adwords advertisers in order to artificially inflate its profits.

Now here's my 2 cents, the only way which seems to still work to get a site with lots of natural traffic is to fill your site with lots of content pages on a particular niche. You'll only get a few hits per page, but when you consider having 10,000 pages, you'll still get a sizable amount of free organic targeted traffic. Gone are the days where you are ranked high in SERPs for a particular good keyword and you get most of your traffic from that keyword.

Anyone interested in a JV, I'm doing a product launch soon about internet marketing. I will probably also offer free review products to a limited number of interested people.
#internet marketing #joint venture #seo #sites #traffic
  • Profile picture of the author PBScott
    Google just isn't the same as it used to be. It used to be I could search for some specific thing and it magically returned it to me, but now I get a whole bunch of results from "A" list websites that do not answer my questions. In the last couple of years I have had to use alternate search engine for about 15% of my queries, this is something I never had to do before.
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    • Profile picture of the author wealthy20
      true, whatever they're doing to the algorithm to remove spam, they made it worse. its spewing up garbage some of the times.
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      • Profile picture of the author Dellco
        Originally Posted by wealthy20 View Post

        true, whatever they're doing to the algorithm to remove spam, they made it worse. its spewing up garbage some of the times.
        That is what I see as well. Their Panda and Penguin updates have screwed everything up. But whenever I say that, there will be the Google fanboys all jumping in to the rescue of their beloved "master".

        I think sometimes people (people in general) misinterpret Google, Google isn't a friend & Google doesn't owe anyone anything. It's not personal, it's business. Very few businesses online or offline run on 100% autopilot for years.
        And it works both ways too. No one owes Google anything, for that matter....
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    • Profile picture of the author yukon
      Banned
      Originally Posted by PBScott View Post

      Google just isn't the same as it used to be. It used to be I could search for some specific thing and it magically returned it to me, but now I get a whole bunch of results from "A" list websites that do not answer my questions. In the last couple of years I have had to use alternate search engine for about 15% of my queries, this is something I never had to do before.
      That personal experience doesn't stop millions of other people using Google.

      IMO, everyone should consider alternative traffic sources. It's no different than an offline business. I mean an offline business would never advertise in a newspaper & say, well, I'm done, I did all I can do. They would also advertise in Yellow Pages, TV, radio, etc....

      I think sometimes people (people in general) misinterpret Google, Google isn't a friend & Google doesn't owe anyone anything. It's not personal, it's business. Very few businesses online or offline run on 100% autopilot for years.
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  • Profile picture of the author nettiapina
    Originally Posted by wealthy20 View Post

    Have you noticed in the last year or so, all sites including major ones are getting less organic traffic. What I'm wondering is, where is that traffic going?
    No. If there's a site losing SERP placements and traffic, it's likely that there's another that's gaining.

    Originally Posted by wealthy20 View Post

    They can't all of them be losing traffic at the same time, while none are improving. I recently read that there's a class action lawsuit against Google for employing tactics to steal traffic for itself, its products, and/or sending traffic to its Adwords advertisers in order to artificially inflate its profits.
    Are you sure you're describing that correctly? I mean, there's apparently actual class action lawsuit that is based on anonymously posted conspiracy theory, but it's not about "stealing traffic" whatever that even would mean. Google is well known to kick sites out of Adsense, and in some cases you can argue that they're keeping actual profits that the site owners should get.
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    Links in signature will not help your SEO. Not on this site, and not on any other forum.
    Who told me this? An ex Google web spam engineer.

    What's your excuse?
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    • Profile picture of the author nmwf
      Originally Posted by nettiapina View Post

      No. If there's a site losing SERP placements and traffic, it's likely that there's another that's gaining.
      I wish there was a way to find out what the gaining site is. I checked the traffic of a popular site and was floored by the loss of it. But I had no way of finding out where it went.
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      • Profile picture of the author nettiapina
        Originally Posted by nmwf View Post

        I wish there was a way to find out what the gaining site is. I checked the traffic of a popular site and was floored by the loss of it. But I had no way of finding out where it went.
        Well, an industry or an area of interest might "lose traffic" as a whole. Trends come and go, and not everything is still online.

        However, Google has to fill the SERPs for any query they get. Those aren't vanishing.
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        Links in signature will not help your SEO. Not on this site, and not on any other forum.
        Who told me this? An ex Google web spam engineer.

        What's your excuse?
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        • Profile picture of the author nmwf
          Originally Posted by nettiapina View Post

          However, Google has to fill the SERPs for any query they get. Those aren't vanishing.
          Well, well, well! Thanks to that helpful hint, I found the answer to my question!

          Thanks!
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        • Profile picture of the author paulgl
          Originally Posted by nettiapina View Post


          However, Google has to fill the SERPs for any query they get. Those aren't vanishing.
          Google is under no obligation to give results for any query.

          I have come up blank many times.

          As a side note, google does not accept ads for all search terms, including many
          that get tons of traffic.

          Originally Posted by wealthy20 View Post

          Have you noticed in the last year or so, all sites including major ones are getting less organic traffic. What I'm wondering is, where is that traffic going?
          ROTFLMAO! What a ridiculous statement.

          Paul
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          • Profile picture of the author wealthy20
            Originally Posted by paulgl View Post


            ROTFLMAO! What a ridiculous statement.

            Paul
            Well Paul, at least I'm happy that my comment made you go berserk on laughter. Sites I'm speaking about used to get 600,000+ uniques monthly. And it's not just 1 site i'm talking about....there's like 5+ sites.

            I haven't been involved with the Acquisition Marketing strategy of these sites for over a year and yes I'm curious as the trend seems to hold up across many sites I used to cross-check with (mainly competitors).

            The niche is still there...the traffic is growing...the rankings still hold up to what they used to be, but the traffic mysteriously has gone down by 30+/- % avg. If you can provide a more intelligible answer then a trollface then please enlighten us.

            I do understand that I sound like a conspiracy theorist when talking about G like that without any proof, but your reply is totally fanboy-ish and without any value to the conversation whatsoever.
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    • Profile picture of the author wealthy20
      Originally Posted by nettiapina View Post

      . Google is well known to kick sites out of Adsense, and in some cases you can argue that they're keeping actual profits that the site owners should get.
      What I meant by stealing traffic is let's take an example. Again I read this somewhere on a news site which I can't refer to cause it was in my alerts thing (I clicked on it impulsively).

      EXAMPLE:

      Have you noticed recently that google changed the format of the SERP page? The first 3 results are sponsored ads, and the way they designed the SERP makes it look like the first three results are actually pertinent to your search query, whilst in truth they're Adwords PPC ads.

      Now it is well known fact that 1st result on a Google search page gets 80% of the traffic for that search term.

      Before the change, it used to be clear where the ads are and where the actual search results are...now that line has been obfuscated I think more people are clicking on the PPC ads unwittingly (thus the analogy of Google stealing traffic, and major sites all seem to be on the downtrend). Just go to trafficestimate.com and check out a few of your favorite sites, and you'll see what I mean.

      OK, you might argue that trafficestimate, like Alexa don't get the full trafficsources, but I tell you, it was pretty close when it came to the corporate sites I used to manage. I can quote a few in PM, don't want to seem like I'm promoting any of them.
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  • Profile picture of the author st0nec0ld
    Wow! Ranking for a broad term must be an achievement for your site.
    I wonder what is your PR back then? There's got to be a lot of factors to be considered now, whew!
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    • Profile picture of the author wealthy20
      Originally Posted by st0nec0ld View Post

      Wow! Ranking for a broad term must be an achievement for your site.
      I wonder what is your PR back then? There's got to be a lot of factors to be considered now, whew!
      The only reason, we used to rank for such a broad term was because we were the oldest and first online casino to offer players to play for real money. We were online since 1996 and were considered an authority in our niche. At the time there were already play-for-free games, but never a real online casino where you could bet real money. PR wasn't that great at all. Domain was PR5, and the roulette pitch page had PR6 (more than the domain).

      I admit, part of my strategy was to actually market the fact that we were the oldest online casino ever, and it was true. I truly believe that fact gave us much more credibility.

      Now most of you can do 1+1 and can probably even figure out who I am from revealing that fact, but that is a non-issue.
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  • Profile picture of the author PBScott
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    • Profile picture of the author wealthy20
      Originally Posted by PBScott View Post

      This is the EU antitrust lawsuit, this is both against desktop Google and now android. EU Formally Accuses Google of Antitrust Violations | WIRED
      Thank you PBScott...Your article pertains to what I was referring to. I don't think it was the actual article I read though, but the gist of it is there.
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      • Profile picture of the author nettiapina
        Originally Posted by Dellco View Post

        That is what I see as well. Their Panda and Penguin updates have screwed everything up. But whenever I say that, there will be the Google fanboys all jumping in to the rescue of their beloved "master".
        Well, that's certainly not been everyone's experience. I don't think this straw man works particularly well. Some people like to discuss these things without resorting to merely whining about it, but it doesn't mean they're singing praises to Google. That company just happens to be the driving force behind the whole industry.

        Google does what Google sees fit for themselves. SEO is a parasitic industry that mostly just rides on their coattails. Google could kill the whole industry tomorrow it they wanted to.

        Originally Posted by wealthy20 View Post

        What I meant by stealing traffic is let's take an example. Again I read this somewhere on a news site which I can't refer to cause it was in my alerts thing (I clicked on it impulsively).
        So you're actually talking about Adwords working exactly the way that it's worked for years, maybe even from the inception? I understand even less about this claim of "stealing traffic".

        Yes, people can buy their way around the real search results which kind of sucks, and users are indeed gullible enough to believe that those paid results are there to help them. However, as all Adwords users know Google has quality scores on that side too. If you're trying to spam your way to unrelated queries, you've got to pay much more and even that might not help you.

        Originally Posted by wealthy20 View Post

        OK, you might argue that trafficestimate, like Alexa don't get the full trafficsources, but I tell you, it was pretty close when it came to the corporate sites I used to manage. I can quote a few in PM, don't want to seem like I'm promoting any of them.
        Sometimes those tools work, but their accuracy plummets when the sites get smaller. If they're even accurate in the first place. Alexa interpolates partial data that they get from a browser plugin and some other sources, but Trafficestimate seems to just make an educated guess based on traffic data from sites that they deem similar.
        Signature
        Links in signature will not help your SEO. Not on this site, and not on any other forum.
        Who told me this? An ex Google web spam engineer.

        What's your excuse?
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  • Profile picture of the author cookiesfromhome
    Banned
    May be some spam content is their.Check and correct it to get website promotion.
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  • Various site owners do spamming for effecting google search results. So Google creates algorithms to try to avoid spamming and these algos are not proper. I personally faced some issues with it and without doing anything black hat my website is still not in ranking not even in last page. Whats going wrong only Google knows. We are just spectators.
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