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Keyword planner - Exact Match - Is it gone?

by trytolearnmore
10 replies
  • SEO
    • |
Hello,

I have a question regarding the keyword planner. It's been a while since I used it, but now, for some reason, this tool doesn't show me the exact match results for my keywords.

I have tried to use Google and search through the Warrior Forum, and people are saying that Google has tweaked this function. So, is this true that Google shows the exact match by default?


Thank you!
#exact #keyword #match #planner
  • Profile picture of the author MikeFriedman
    They only show exact match search volume now. They made that change about 2 years ago.

    It makes more sense. The broad and phrase search volume numbers were both useless and confusing to people.
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    • Profile picture of the author qcethe
      yea I feel you on this one, idk man the keyword planner doesn't seem like it even works for SEO anymore..
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      • Profile picture of the author MikeFriedman
        Originally Posted by qcethe View Post

        yea I feel you on this one, idk man the keyword planner doesn't seem like it even works for SEO anymore..
        What exactly was it supposed to do for SEO that you feel it is not doing anymore?
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      • Profile picture of the author sparrow
        Originally Posted by qcethe View Post

        yea I feel you on this one, idk man the keyword planner doesn't seem like it even works for SEO anymore..
        you hit this on the head, those techniques for identifying keywords you have a potential chance of ranking are gone with keyword planner

        everyone in the world is using keyword planner for the same techniques and this has resulted in a saturated search results

        in addition ranking on page one is all about Domain Authority nothing else

        exact match was only good to get a feel for how many people used this approach to help rank in Google search

        it never really helped ever, I've tested millions and millions to back this up

        I now see many sites ranking top 10 with not even the keyword in their content

        so if sites rank with no keywords in their content what good is it to you to chase this pipe dream

        need to think out of the box these days and understand who is ranking in the actual search results and stop burying your head in keyword planner other than a keyword list generator

        Ed
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        • Profile picture of the author rahulkum
          @sparrow ,which keyword research tool do you suggest then?
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        • Profile picture of the author MikeFriedman
          Originally Posted by sparrow View Post

          you hit this on the head, those techniques for identifying keywords you have a potential chance of ranking are gone with keyword planner

          everyone in the world is using keyword planner for the same techniques and this has resulted in a saturated search results

          in addition ranking on page one is all about Domain Authority nothing else

          exact match was only good to get a feel for how many people used this approach to help rank in Google search

          it never really helped ever, I've tested millions and millions to back this up

          I now see many sites ranking top 10 with not even the keyword in their content

          so if sites rank with no keywords in their content what good is it to you to chase this pipe dream

          need to think out of the box these days and understand who is ranking in the actual search results and stop burying your head in keyword planner other than a keyword list generator

          Ed
          This is why newbies fail so often. They come to a forum like this where they have been told that people know what they are doing. Then they read a post like this.

          Your rambling does not even make sense. On top of that, Domain Authority has nothing to do with rankings. It's a 3rd party metric for evaluating a domain (not a page). It is not a ranking factor.
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          • Profile picture of the author sampartland
            Originally Posted by MikeFriedman View Post

            This is why newbies fail so often. They come to a forum like this where they have been told that people know what they are doing. Then they read a post like this.

            Your rambling does not even make sense. On top of that, Domain Authority has nothing to do with rankings. It's a 3rd party metric for evaluating a domain (not a page). It is not a ranking factor.
            This x1,000. Keywords have, and will be, the backbone of SEO for years to come. They may not play the part they used to, but good keyword research defines the content people want, not the content you think people want.
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          • Profile picture of the author sparrow
            Originally Posted by MikeFriedman View Post

            This is why newbies fail so often. They come to a forum like this where they have been told that people know what they are doing. Then they read a post like this.

            Your rambling does not even make sense. On top of that, Domain Authority has nothing to do with rankings. It's a 3rd party metric for evaluating a domain (not a page). It is not a ranking factor.
            Mike you are totally right about Domain Authority has nothing to do with ranking factors

            I'll tell you what it does tell you

            when the overall average of Domain Authority is higher than your Domain Authority then your chances of ranking are very small

            I've tested with software and millions and millions of keywords for more than 3 years

            also tested all the other factors known to Seo and I stand by this 3rd parties Domain Authority Values

            would love to collaborate with you over this and show you my data

            its in the data I found
            it's not theory it's real data analyzed

            you can't find this stuff in keyword planner, it is in the search results analyzed

            shoot me a PM
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  • Profile picture of the author sampartland
    Yeah exact match search volume is shown by default, and you cant pull any other volume.

    However, if you mean showing keyword suggestions that are closely related to the keyword, click on 'keyword options' on the left then click 'Only show ideas closely related to my search terms'.
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  • Profile picture of the author KylieSweet
    When it comes to keyword research its not only the tools but the other possible ways like other platforms to reach your targeted users. Its not the exact search term or the volume of search but its all about "Users Intent" to reach them effectively and converts well.
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