I didn't design, though I have access to Car Services, Auto Repair, Restoration Shop in Santa Monica | EDs Airport Auto Service.
He wants to focus on repairs, fixing broken mufflers, radiators, tune ups, things like that, for any model, as it's quicker and more profitable than restoration work, which he also does.
He's got a really good status on yelp. No social media.
I know many searches are possible. As an example, I searched google for:
auto repair santa monica
and I found he ranks #38.
I see other sites who rank higher have a totally different set up. Makes me think I'll have to redesign his site.
I'm guessing people would search for:
mechanic santa monica
auto repair pacific palisades
muffler repair santa monica
radiator repair los angeles
brake mechanic malibu
with their problem and city.
I've read a fair amount or SEO material, and worked on it with some of my Wordpress sites.
and some other stuff.
I am fairly technical, and I've got a general idea. I made Wordpress sites before. I tried a few things. I am considering:
1. redesigning the home page, so it, not services.html has a fair amount of anticipated keywords.
2. creating social media pages, like FB, pinterest, twitter.
3. Incude a link to yelp, since he has good reviews there.
4. Add more auto brand names
5a. Mention his and nearby cities: Santa Monica, Los Angeles, Pacific Palisades and
5b. adjacent LA neighborhoods, as that is how Los Angeles is divided up (Venice, Mar Vista, Marina del Rey, Brentwood, ...)
6. update the html. I think it's html4.
Is this the best way to help him or are there better techniques?
edit: there are 2 bad reviews on his yelp... not sure if to approach client or not...