Get answers to your Google Analytics questions / why Google Analyics is so important
- SEO |
Google analytics gives us the details of all keywords, people are using to come to our website. In shorts it gives the keywords report which drives traffic to our website. In close to keywords referrals are also important, which plays major roles in driving traffic to our website. Referrals represent visits to your website from other websites that link directly to yours. You can use referral and keyword data to improve your site's search engine rankings
Even you can see which browser and device people use to open your website. It is shown in the audience section. If people are using smartphones and tablets more to open your website then it is time to optimize your site for mobile to better serve them.
Google analytics also gives us report about when people came to our site, what was the last page they watched and exited. It is shown by exit page feature of Google. So if our main homepage url is the top exit page then it is indication that we need to redesign our website and put good engaging content on it.
It is very obvious that you might have to share the Google analytics data or report with people who have interest with it. Like your clients, colleagues and stakeholders. For that purpose there is email a report feature simply look like a email button just above the Google Analytics chart. You can choose your contacts from here u want to send email, file format and you can also allocate how often to send the information (once, daily, weekly, monthly or quarterly) and pick which days of the week to send reports.
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