Keyword in URL

by 5 replies
6
Having keyword in URL is important in terms of SEO?
Is it the MUST to get good SERP and good traffic via Google as well as via Yahoo?
#search engine optimization #keyword #url
  • Hi Amenda,

    I agree that having your targeted keyword in your URL provides much SEO benefit, I wouldn't go as far as to say it's a "MUST". There are other considerations, particularly related to branding that can often override the value of a keyword domain. I think you need to take it on a case-by-case basis.

    Using an effective marketing campaign you can cause a brand to perform far superior to a keyword. However, if your are trying snag targeted traffic on a shoestring marketing budget, using a keyword domain is the way to go.
    • [1] reply
    • It will make the job of ranking in the SERPs a whole lot easier if you can get a domain name with your target keyword in it. Sure, it's not an absolute must, but why not give yourself every advantage possible?
  • I was told it does have many benefits however if you are trying to brand a product, or yourself, it can be beneficial to have something more related to the name you are trying to brand just as easily.
  • having keywords in URL is good for Bing
  • I agree.By having your best keyword in your URL you will get a higher placement in the searchengines, not just Bing.
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