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Newbie Question: A Rivals Backlink Strategy

by caista
6 replies
  • SEO
    • |
Hi All,

I'm very new to this so please forgive me if this question is naive.

So I have a niche site. And I'm trying to build some back links. And I'm looking at the back links of my rivals.

Now one of them is ranking very well with loads of links but when I filter them (I'm using OpenLinkProfiler.org), so that I only see do follow links from unique domains, I see that most of them are coming from the Blog Roll of one blog.

Nothing unusual there. But the strange thing to me is that rather than just pointing at the root domain, the back links in the Blog Roll all point loads of different pages in the domain.

So my question is, is this normal? Do you have to install a special plugin for this? And will it make any difference to SEO?

On a further note it seems very strange to me that they can ranks so well
with 7000 do follow links (0 no follow links) all from more or less the same domain (blahblah.bogspot.com, blahblah.bogspot.ca, blahblah.bogspot.es etc) with a low page rank.

Thanks in advance!

caista
#backlink #newbie #question #rivals #strategy
  • Profile picture of the author MikeFriedman
    Originally Posted by caista View Post

    On a further note it seems very strange to me that they can ranks so well
    with 7000 do follow links (0 no follow links) all from more or less the same domain (blahblah.bogspot.com, blahblah.bogspot.ca, blahblah.bogspot.es etc) with a low page rank.

    Thanks in advance!

    caista

    You don't need nofollow links to rank well. That is a big myth. You can rank just fine creating without ever creating a single nofollow link.

    Page Rank has not been publicly updated in almost 2 years now. ANY page that was created in the last 2 years is going to show a PR 0, whether it really is a PR 0 or not.

    What they are doing will work for some time in low competition niches. It is likely though that it won't last. Not something I would emulate unless you are using a churn and burn strategy.
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    • Profile picture of the author sparrow
      Originally Posted by MikeFriedman View Post

      What they are doing will work for some time in low competition niches. It is likely though that it won't last. Not something I would emulate unless you are using a churn and burn strategy.
      I agree with Mike on this short term strategy

      not for building a long term authority site
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  • Profile picture of the author stevenhendricks28
    I agree with MikeFriedman, This kind of strategy will work for the low competition niches yet the stability of the rankings is questionable. Most often the link relevancy, variety and authority of the web pages define the quality of the back link. If you can gain quality back links, you can take over your competitor. May be they would have not linked to the exact keywords and used unique and engaging content in their blogs. The response for the content would have been high but I would not recommend getting thousands of back links from same domain.
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  • Profile picture of the author alvinchua91
    Is his/her referring domains related to his website? If it's not....

    Then just focus on getting links from relevant (and local if you're targeting local) websites and getting more of it from diverse places. Then you'll outrank him (assuming your other SEO factors / elements are also in place)
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  • Profile picture of the author deekay
    They are using linkwheels with web 2.0 networks. As said by others, it should'nt be your main strategy. Just diversify your link patterns.
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  • Profile picture of the author caista
    Thanks for the answers everyone.

    The blog pointing to my rivals site is a long established, genuine Blogger blog in the same wider niche. Run by a very straight seeming person. It's not a site controlled by my rival.

    What I can't work out is how they get all those links to different parts of their site from her blog roll. It must be a special plug-in right?

    It seems to me, that while the link juice coming from these links may not be very strong, with so many of them, they are effective (evidenced by their high ranking)

    And since the blog is in the same niche and theoretically useful (I as a consumer have found Blog Rolls useful places to find links to similar sites I may not have otherwise found), I can't see them being punished by Google. Or can they?
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