Add On-PAGE CONTENT to Your Site They Said...

by GGpaul
33 replies
  • SEO
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Hey,

So I've been hearing many times "you should add content to your site for SEO." "Add 300+ words to move up in rankings."

That's great and all, but is there a CASE study that shows that type of results? I want to see an ecommerce site with just "product listings" that was THEN integrated with internal links + content (300 words or whatever), and THEN was able to move up in rankings because of that.

Do you guys have a source? The only one I found was http://cdn.swellpath.com/assets/Swel...Case-Study.pdf and even this case study doesn't tell me much.

I need one specifically just for on-page content implementation that boosted rankings after it was integrated.
#add #content #onpage #site
  • Profile picture of the author jamesfreddyc
    For what products?

    I'd think the targeted keywords would matter in the case of content-only ranking and really competitive markets are going to require some significant investment to get results. I'm no expert but in my own experience, content alone in a properly structured site will get some great results (but 100% keyword specific). That is, in low competition phrases where SERPS are starved for content, you'll get results really quickly.

    Here's a basic SILO structure by yukon that I've implemented:

    http://www.warriorforum.com/search-e...-question.html

    You can ask him about the effectiveness and how that structure works for the SERPS. I really don't know, I'm more of the type of guy that just implements things, see the results and where I've managed to see successes and failures and tweak. But nothing can really beat just doing it, getting it done then scale it later if it works.

    Not sure where I saw it (probably in this section), someone mention that every piece of content was thoroughly planned out and written to perform a specific thing. From that perspective, starting with avg monthly volume vs. allintitle results will give you a decent understanding for targeted keywords. There's probably a good guide to go by, I basically have just followed what Clair Smith lays out in Podcast #57 over on Nichepursuits --- it has been successful for me ranking with no backlinks for low volume (but high CPC) keywords.
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  • Profile picture of the author dalecosp
    Originally Posted by GGpaul View Post

    Hey,

    So I've been hearing many times "you should add content to your site for SEO." "Add 300+ words to move up in rankings."

    That's great and all, but is there a CASE study that shows that type of results? I want to see an ecommerce site with just "product listings" that was THEN integrated with internal links + content (300 words or whatever), and THEN was able to move up in rankings because of that.

    Do you guys have a source? The only one I found was http://cdn.swellpath.com/assets/Swel...Case-Study.pdf and even this case study doesn't tell me much.

    I need one specifically just for on-page content implementation that boosted rankings after it was integrated.
    Sorry, I don't have much but anecdotes. Consider "user reviews" though ... lots of on-page content, used by Amazon, NewEgg, and a host of others ...
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  • Profile picture of the author alvinchua91
    Originally Posted by GGpaul View Post

    Hey,

    So I've been hearing many times "you should add content to your site for SEO." "Add 300+ words to move up in rankings."

    That's great and all, but is there a CASE study that shows that type of results? I want to see an ecommerce site with just "product listings" that was THEN integrated with internal links + content (300 words or whatever), and THEN was able to move up in rankings because of that.

    Do you guys have a source? The only one I found was http://cdn.swellpath.com/assets/Swel...Case-Study.pdf and even this case study doesn't tell me much.

    I need one specifically just for on-page content implementation that boosted rankings after it was integrated.
    No you don't necessarily need to 'add 300+ words' to move up in rankings.

    In a low competition niche, having more content can help. But in a highly competitive niche, other on page and off page SEO factors by your competitors are so powerful that having more good content does almost nothing for your results because everyone is doing it.
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  • Profile picture of the author nettiapina
    I can point to a couple of local e-commerce sites, but it's not about "300 words" or some silly metric like that. They'd write as much as it needs, and at the same time show their own enthusiasm about their products and their niche. That can build connection to your existing and would-be customers.

    One of these shops is a military surplus store Varusteleka. Even when they're writing in their normal style they're often brutally honest about the products (along the lines of "this product X is extremely uncomfortable, hideous, and smelly"), and while they're professional and knowledgeable they tend to not take themselves or their products too seriously. There's a good number of product experiences either from their staff or customers. The store representatives have said that satire and dark humor are a style that they've chosen, and that they try to write the pieces so that they're entertaining and informative.

    However, this company has taken it to whole new level. They're trolled the local media several times by writing something delightfully tasteless and controversial, and their fans just love it. This seems fairly risky to me because of social media backslashes and political correctness, but there's US companies who do this too.

    Can you do something like this? Well, it's not going to be easy.
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  • Profile picture of the author yukon
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    Counting words isn't going to do anything useful.

    Obviously you're going to have to treat an eCommerce site a bit different than a typical blog because eCommerce traffic doesn't care about a long drawn out story. Example, If I'm on the footlocker.com site looking to buy shoes, I could care less who invented running shoes, I just don't care. I want to find cool shoes, pay for the shoes & go eat a sandwich.

    You could always start a blog on the same domain, target a variety of relevant keywords, then link out to relevant internal eCommerce pages/products. That way you're not fudging up the user experience on product pages. This could also help with tweaking the SERPs & ranking multiple internal pages per each keyword you're targeting.
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    • Profile picture of the author jamesfreddyc
      Originally Posted by yukon View Post

      Counting words isn't going to do anything useful.

      Obviously you're going to have to treat an eCommerce site a bit different than a typical blog because eCommerce traffic doesn't care about a long drawn out story. Example, If I'm on the footlocker.com site looking to buy shoes, I could care less who invented running shoes, I just don't care. I want to find cool shoes, pay for the shoes & go eat a sandwich.

      You could always start a blog on the same domain, target a variety of relevant keywords, then link out to relevant internal eCommerce pages/products. That way you're not fudging up the user experience on product pages. This could also help with tweaking the SERPs & ranking multiple internal pages per each keyword you're targeting.
      I've yet to build out an eCommerce based website but I'd think if they were my products then I'd have a good understanding about them, their use, how others use them, comparable items, global pricing, etc...

      With that said, I'd think there is a ton of opportunity to add relevant content that could rank or at min be popular (within the group of consumers of that/those products). Aside from the obvious product descriptions, there could also be content focused on:

      -best way to use or user guides
      -popular use, why people use them, etc...
      -product comparisons (to similar items offered in the same store)
      -pricing comparisons

      What I don't know is optimal ways to structure the content. I guess the main item page or category (description) could be the silo top and then related content like in the above bullets that could rank for long-tail passing juice to the main purchase point?

      Not sure, but I'd think content (or lack thereof) would not be an issue.
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  • Profile picture of the author GGpaul
    I think the main thing I'm asking for are CASE studies. Sure the conversations are great, but where are these case studies?
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    • Profile picture of the author jamesfreddyc
      Originally Posted by GGpaul View Post

      I think the main thing I'm asking for are CASE studies. Sure the conversations are great, but where are these case studies?
      There's a bunch of possible resources with a simple google search. I skimmed over a Network Empire case study and it seems pretty in-depth. https://www.google.com/?gws_rd=ssl#q...ase+study+2015
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      • Profile picture of the author MikeFriedman
        Originally Posted by jamesfreddyc View Post

        There's a bunch of possible resources with a simple google search. I skimmed over a Network Empire case study and it seems pretty in-depth. https://www.google.com/?gws_rd=ssl#q...ase+study+2015

        Ummm... He wasn't asking about silos.
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        • Profile picture of the author jamesfreddyc
          Originally Posted by MikeFriedman View Post

          Ummm... He wasn't asking about silos.
          My understanding is that SILO is just an internal structure of the content for the site. Which he had asked and is relevant to content-only ranking.

          I want to see an ecommerce site with just "product listings" that was THEN integrated with internal links + content (300 words or whatever), and THEN was able to move up in rankings because of that.
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  • Profile picture of the author GGpaul
    I'm looking for case studies where it says "This is what we implemented, these are the results."

    I'm not asking you guys what to tell me to do. I just need case studies. Now if there's NONE then now I know . Does that make sense?
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    • Profile picture of the author yukon
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      Originally Posted by GGpaul View Post

      I'm looking for case studies where it says "This is what we implemented, these are the results."

      I'm not asking you guys what to tell me to do. I just need case studies. Now if there's NONE then now I know . Does that make sense?

      Here's a case study from Barney Stinson. He's probably telling the truth like most case studies on the interwebs.








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  • Profile picture of the author MikeFriedman
    You forgot the first part of that.

    So I've been hearing many times "you should add content to your site for SEO." "Add 300+ words to move up in rankings."

    That's great and all, but is there a CASE study that shows that type of results?
    He's not looking for a case study on silos. He is looking for a case study where someone took pages and added content to them (plus any relevant internal links) and saw a boost in rankings.
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    • Profile picture of the author GGpaul
      Originally Posted by MikeFriedman View Post

      You forgot the first part of that.



      He's not looking for a case study on silos. He is looking for a case study where someone took pages and added content to them (plus any relevant internal links) and saw a boost in rankings.
      Thank you Mike!

      And if there's none, then that's fine. But figured if someone here knew of any case studies in that regards then great. I'm not asking what works and what doesn't. I'm just looking for case studies specifically for on-page content with some type of summary / 300 word type of content with internal links.
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  • Profile picture of the author nmwf
    I don't know if this site addresses your issue specifically, but it's known for studying things like that (with case studies): Discover Which Marketing Programs Really Work
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  • Profile picture of the author patco
    Originally Posted by GGpaul View Post

    Hey,

    So I've been hearing many times "you should add content to your site for SEO." "Add 300+ words to move up in rankings."

    That's great and all, but is there a CASE study that shows that type of results? I want to see an ecommerce site with just "product listings" that was THEN integrated with internal links + content (300 words or whatever), and THEN was able to move up in rankings because of that.

    Do you guys have a source? The only one I found was http://cdn.swellpath.com/assets/Swel...Case-Study.pdf and even this case study doesn't tell me much.

    I need one specifically just for on-page content implementation that boosted rankings after it was integrated.
    I don't think 300+ words are enough... In most cases to rank a new website we need to post several articles with 1,500-2,000+ words of UNIQUE content... Especially for money sites!
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    • Profile picture of the author MikeFriedman
      Originally Posted by patco View Post

      In most cases to rank a new website we need to post several articles with 1,500-2,000+ words of UNIQUE content... Especially for money sites!
      That is total bullcrap. Stop lying to people.
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    • Profile picture of the author nettiapina
      Originally Posted by patco View Post

      In most cases to rank a new website we need to post several articles with 1,500-2,000+ words of UNIQUE content...
      As Mike pointed out this is BS. But in this case we're talking about e-commerce, so this kind of BS doesn't even fit the scenario at all.

      There's no set number of words that satisfies a would-be buyer. Sometimes it's less, sometimes it's more.

      As Yukon pointed out there's products that people are just not interested to read about. I love my Converses, but I have absolutely no desire to read about them. I know what they are. It's enough to get the model name, colour, and price right. If I'm trying to find an expensive pair of hi-tech military boots then it's a completely different game. You better explain how it's worth the asking price.

      There seems to be quite a lot of results if you search for the obvious keywords. Maybe one of those case studies is decent?
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    • Profile picture of the author DABK
      Actually, for SEO purposes, 3 words is often enough.

      Uploaded once wordpress, wrote the title of the homepage, got busy, didn't return to my site for several months.

      After about 2 weeks, it was on #2 for the main keyword.

      Then I added up a 500 word article and I went down to #6. So, I added more articles. Stayed at 6.

      Originally Posted by patco View Post

      I don't think 300+ words are enough... In most cases to rank a new website we need to post several articles with 1,500-2,000+ words of UNIQUE content... Especially for money sites!
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    • Profile picture of the author paulgl
      Originally Posted by patco View Post

      I don't think 300+ words are enough... In most cases to rank a new website we need to post several articles with 1,500-2,000+ words of UNIQUE content... Especially for money sites!
      It depends on the amount of garbage you have. Which is better, 300 pounds or
      1500 pounds?

      I would never write a 1500 word article unless I split it up on 6-7 pages.

      Especially for money sites? Then what the frick are you using them for?
      You have sites that aren't money sites, so you toss less worded articles?
      And that's fine? Why waste your time on them then? Everything I do is
      for my money sites. Why would I contradict myself for sites that lead to
      my money sites?

      Less worded articles work on nonmoney sites? Yeah. Sure.

      I still say you are some sort of bot. You talk up some unbelievable crapola
      that makes no sense half the time. And the other half is just luck.

      Paul
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  • Profile picture of the author navidtayebi
    300 words is not bench mark, Simply when you have more content on your page there are more chances to adjust more keywords. You can explain your products/services more with more text That is beneficial for both human and crawler.
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  • Profile picture of the author GGpaul
    What the hell did I just read? The most useful info I got was from Yukon's video.

    Damnit. Don't take the 300 word count literally. Let me say 'CODE TO CONTENT' RATIO case study. . How about that.

    Or you know what, forget it lol.
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    • There are some mistakes in this thread.

      A) Long content is only useful for Longtail/Related phrase traffic through SERPS. It does nothing for primary phrase ranking.

      B) A 1500 word article on one page is fine for the purpose....

      *The purpose.

      Otherwise pagination is acceptable but when was the last time you really stumbled across a pagination enabled document through the SERPS?
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      • Profile picture of the author savidge4
        @GGPaul

        So lets take this a step further... what exactly would you want to see in a case study specifically? I am in the planning stages of a 100 product site. each of the products are going to be in the low to low medium competition level.

        I personally develop product page text that is enough to sell the product and then develop lateral text IE posts and pages that reach out into the 3 buying stages ( looking, comparing, and buying ) I don't focus per say on developing a product sales page to draw traffic.. that's not its job, it is there to get the customer to click the "Add to cart" button. like I said I develop separate content for that purpose.

        For the first portion of this project I would be more than willing to set up a scenario, and test options. Just let me know what it is you want specifically.. or is the methods I use to produce traffic enough for you to "Yeah that works"

        I guess what I am asking is developing the commerce portion of the site first and seeing where it stands on its own,, as compared to where it stands with the written content - would that be the type of data you are looking for.

        OR are you specifically looking to figure out if adding to a product page specifically is going to increase ranking?

        Either way let me know.. and lets get a test on.
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        • Profile picture of the author GGpaul
          Originally Posted by savidge4 View Post

          @GGPaul

          So lets take this a step further... what exactly would you want to see in a case study specifically? I am in the planning stages of a 100 product site. each of the products are going to be in the low to low medium competition level.

          I personally develop product page text that is enough to sell the product and then develop lateral text IE posts and pages that reach out into the 3 buying stages ( looking, comparing, and buying ) I don't focus per say on developing a product sales page to draw traffic.. that's not its job, it is there to get the customer to click the "Add to cart" button. like I said I develop separate content for that purpose.

          For the first portion of this project I would be more than willing to set up a scenario, and test options. Just let me know what it is you want specifically.. or is the methods I use to produce traffic enough for you to "Yeah that works"

          I guess what I am asking is developing the commerce portion of the site first and seeing where it stands on its own,, as compared to where it stands with the written content - would that be the type of data you are looking for.

          OR are you specifically looking to figure out if adding to a product page specifically is going to increase ranking?

          Either way let me know.. and lets get a test on.

          Thank you for this one. I'm specifically looking at IF content were to be added an extra PAGE.. was there any increase in rankings?

          For EXAMPLE:

          QUIKSIKLVER.

          Mens Jackets & Coats for Guys - Quiksilver - if you scroll down there's actually content on the page (collapsible) . I'm curious to know to know if they had an INCREASE in rankings once they added that written content . So a case study of that page before content and then the results after, and what was the rank movement.



          Again this might be very difficult to measure because we have to factor in that even though content was added, how do we know for sure that's the main factor of increase in ranking? What if it was other variables? off-page, etc.
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          • Profile picture of the author savidge4
            GGpaul,


            So what I will do is get a set of pages all 100 of them to be exact and get the base descriptions and the like in place. I will be using wordpress woocommerce. we will then have a set bench mark. on 50% of them, I will then add content ( probably with the use of a tab or the like ) and we will see if there is an increase in that 50%. Sound case study enough for you?




            Originally Posted by GGpaul View Post

            Thank you for this one. I'm specifically looking at IF content were to be added an extra PAGE.. was there any increase in rankings?

            For EXAMPLE:

            QUIKSIKLVER.

            Mens Jackets & Coats for Guys - Quiksilver - if you scroll down there's actually content on the page (collapsible) . I'm curious to know to know if they had an INCREASE in rankings once they added that written content . So a case study of that page before content and then the results after, and what was the rank movement.



            Again this might be very difficult to measure because we have to factor in that even though content was added, how do we know for sure that's the main factor of increase in ranking? What if it was other variables? off-page, etc.
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      • Profile picture of the author GGpaul
        Originally Posted by BrianJamesAuthority View Post

        There are some mistakes in this thread.

        A) Long content is only useful for Longtail/Related phrase traffic through SERPS. It does nothing for primary phrase ranking.

        B) A 1500 word article on one page is fine for the purpose....

        *The purpose.

        Otherwise pagination is acceptable but when was the last time you really stumbled across a pagination enabled document through the SERPS?
        What on earth are you talking about? The ONLY thing I want are case studies from websites.

        A) Site with NO content in year xxx.
        B) Site IMPLEMENTED code to content - in year xxx
        C) What were the changes through organic traffic? Were there ANY?
        D) Is there a case study for it?!?!?

        I'm looking for CASE STUDIES. CASE STUDIES. CASE STUDIES.

        Stop telling me what's better or what works. And if it did, where is your DAMN CASE STUDY? I'm pulling my hair. And glad I still have hair.
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        • Originally Posted by GGpaul View Post

          What on earth are you talking about? The ONLY thing I want are case studies from websites.

          A) Site with NO content in year xxx.
          B) Site IMPLEMENTED code to content - in year xxx
          C) What were the changes through organic traffic? Were there ANY?
          D) Is there a case study for it?!?!?

          I'm looking for CASE STUDIES. CASE STUDIES. CASE STUDIES.

          Stop telling me what's better or what works. And if it did, where is your DAMN CASE STUDY? I'm pulling my hair. And glad I still have hair.
          You have an interesting set of criteria for participation in this thread. Did you buy wofo?
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          • Profile picture of the author MikeFriedman
            Originally Posted by BrianJamesAuthority View Post

            You have an interesting set of criteria for participation in this thread. Did you buy wofo?
            Of course he didn't buy WaFo. He was just frustrated that he was asking a specific question and getting people like you posting unsubstantiated claims or making posts that had nothing to do with what he was looking for.
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  • Profile picture of the author GGpaul
    Seriously,

    Yukon - why are you still here? This is nothing but frustration. Shoot, why did I even bother asking here in the first place? Mike. Toss me a drink please.
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  • Profile picture of the author trade4861
    Originally Posted by GGpaul View Post

    Hey,

    So I've been hearing many times "you should add content to your site for SEO." "Add 300+ words to move up in rankings."

    That's great and all, but is there a CASE study that shows that type of results? I want to see an ecommerce site with just "product listings" that was THEN integrated with internal links + content (300 words or whatever), and THEN was able to move up in rankings because of that.

    Do you guys have a source? The only one I found was http://cdn.swellpath.com/assets/Swel...Case-Study.pdf and even this case study doesn't tell me much.

    I need one specifically just for on-page content implementation that boosted rankings after it was integrated.


    I don’t have any case study for you but I do have 14 years of successful experience.

    I’ve done what your asking about many times. I’ve subtracted content (taking 300 words out of a 400 word article), and added content to a page that had virtually none on it.

    What I found made the biggest difference for increasing the ranking of a page is adding relevant content.

    Relevant content meaning…adding specific words that are most relevant to the title of the article.


    On a side note, I don’t think Google really likes e-commerce sites (or any site) with little content (or no added value), unless those pages have backlinks from outside sources. Matt Cutts has even hinted on this many times.

    Sometimes you’ll see a website with thin content rank well for a while. But longterm not likely unless real people are linking to it.
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