single key words or long keywords?

37 replies
  • SEO
  • |
for an example healthy eating.

is best to put just healthy eating ?

or put " How To Succeed With Your Healthy Eating Plan"


because I noticed a lot claim put long keyword is better than single keyword.
#key #keywords #long #single #words
  • Profile picture of the author sparrow
    Originally Posted by Devilfish168 View Post

    for an example healthy eating.

    is best to put just healthy eating ?

    or put " How To Succeed With Your Healthy Eating Plan"


    because I noticed a lot claim put long keyword is better than single keyword.
    by using a long keyword you have more chances of ranking for more variations than just

    healthy eating
    eating healthy

    the more variations of any keyword the better your chances of ranking for more keyword groups
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  • Profile picture of the author bryan2015
    Always use long tail keywords because they have low competition and easy to get rank in search engines.
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  • Profile picture of the author franklinbenja
    By using long tail keywords it is best for SEO. Long tails clearly tells what you can present on that page and google can easily understand your page.
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  • Profile picture of the author worldprime
    Long keywords is the best for SEO. Because easy to get rank in any search engines and it can understand easily what you search.
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    • Profile picture of the author Devilfish168
      thanks for the guidance , by the way usually it take how long to see a visual results?
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      • Profile picture of the author xnice
        Originally Posted by Devilfish168 View Post

        thanks for the guidance , by the way usually it take how long to see a visual results?
        In 2015, you will have thousands competitors. It depend on keywords and your SEO strategy to rank it.
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        • Profile picture of the author Devilfish168
          actually how about your title?

          Long keyword? or keep it short?
          Heard as for title....is better to consider a short title ?
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  • Profile picture of the author alvinchua91
    It depends on the level of competition in your particular niche / area & it is also dependent on your current domain's authority. It is hard to put a gauge without seeing the actual phrase you're targeting and thus the competition level..
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  • Profile picture of the author LogoDesignerz
    Originally Posted by Devilfish168 View Post

    for an example healthy eating.

    is best to put just healthy eating ?

    or put " How To Succeed With Your Healthy Eating Plan"


    because I noticed a lot claim put long keyword is better than single keyword.
    Go with the long tail keyword.
    It is easy to rank in search engine
    People ask questions. They do not type single keywords....
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  • Profile picture of the author mkersen
    If you use google keyword planner you can type in a keyword and it will give you various keyword ideas based on that. You don't want to jump into a keyword with high competition and a mass amount of authority sites already ranking for it. So take the time to throughly do keyword research to find a good variation.
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  • Profile picture of the author JonHaver
    I would suggest using longer keywords as they are less competitive then shorter keywords. But make sure to check your long keywords in Google Planner to ensure their is enough search results for them each month in order to see if its a profitable KW.
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  • Profile picture of the author onlineworker11
    Originally Posted by Devilfish168 View Post

    for an example healthy eating.

    is best to put just healthy eating ?

    or put " How To Succeed With Your Healthy Eating Plan"


    because I noticed a lot claim put long keyword is better than single keyword.
    yes it is better to use long tail keywords
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  • Profile picture of the author canirankmel
    To add to the vote; long tail keywords. More chances to rank for it because of the more words in it and less competition because not everyone has discovered the beauty in long-tails and started to implement it in their SEO efforts.
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  • Profile picture of the author jessikaload
    Put " How To Succeed With Your Healthy Eating Plan"

    Always try to target long tail keywords.Those are low competitive and easy to rank.

    In this case you can target two key phrases

    healthy eating 60,500

    healthy eating plan 22,200
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  • Profile picture of the author yukon
    Banned
    It doesn't matter because you're not doing any competition research so forget the whole idea.

    Yet another I heard from the grapevine thread.
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    Hi
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  • Profile picture of the author chrisjohn93
    Long Tail keywords are easy to get ranking but one one keyword are not easy to get ranked.
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  • Profile picture of the author audrey212
    long tail keywords are best for promotion of seo.
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  • Profile picture of the author pinkwhale
    Banned
    Never use single word keyword,it is very difficult to get rank.Always use long tail keywords.
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  • Profile picture of the author NilimaSarasvati
    Banned
    Well you can target both but the effective one will be long keyword.
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  • Profile picture of the author minddigital
    Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy.
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  • Profile picture of the author sameera
    "How to Succeed With Your Healthy Eating Plan" is more looking like a title than a keyword. You can add this long tail keyword in any heading tag in content. "Healthy eating" is a good keyword and is very competitive. You can search for more keywords similar to this that are used by people while looking for search results.
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  • Profile picture of the author usmantech
    Long tail keywords are not only easier to rank but you also get targeted visitors.
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  • Profile picture of the author addi alex
    To promote your long tail keywords need to focus on content marketing .
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  • Profile picture of the author Nicole Sakoman
    Originally Posted by Devilfish168 View Post

    for an example healthy eating.

    is best to put just healthy eating ?

    or put " How To Succeed With Your Healthy Eating Plan"


    because I noticed a lot claim put long keyword is better than single keyword.
    over 75% of searches on Google are long tail kw's !
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    site will be soon live...

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  • Profile picture of the author KevL
    Originally Posted by Devilfish168 View Post

    for an example healthy eating.

    is best to put just healthy eating ?
    or put " How To Succeed With Your Healthy Eating Plan"

    because I noticed a lot claim put long keyword is better than single keyword.
    As many have mentioned already, long tail terms tend to be less competitive and therefore easier to rank for, but there is more to it than that - it's not just about long vs short.

    I would recommend that when doing your keyword research, you consider competition, relevance, searcher intent and CTR opportunity.

    Competition:

    If you have a brand new website with hardly any domain authority with Google, i.e. you have just started adding content and you have little or no links to your website at the moment from other websites, then you're not going to stand a chance of nudging much older, much more trusted websites off of their spots in the google search.

    There are tools to research how competitive search terms are (I use Moz) but you can also get a rough idea by just searching google for search terms you're considering focusing on, and seeing who your competition is and whether you think there is a space within the results that you could realistically hope to aim for.

    Imagine you were starting to run competitively for the first time, you wouldn't head straight for the Olympics, you would start off in an arena which is at the right level for you competitively, and then raise your sights as you improve in your ability.

    It's similar with keyword research, for instance trying to rank well for "healthy eating" for a new website would be similar to having your first 100m sprint along side Usain bolt

    Relevance

    Google want to connect searchers to the most search term relevant pages possible. If you have done your keyword research in advance, then you can plan your content writing accordingly to make sure that your content is very relevant to your important search terms

    Searcher Intent

    What exactly does the searcher want, and does your page match the intent of the searcher?

    For example if the intent of the searcher is purely informational (an informational term / info term) meaning that they are looking for info, tire kicking, and if the page in question is a sales page with very little info and mainly with features, benefits, testimonials & so on - then the page doesn't match up with the searcher intent.

    A quick example of this would be focusing on the search term "healthy eating for vegans", for a web page which is trying to sell an ebook on vegan nutrition. The searcher intent isn't matching up here, whereas if you had a page which was delivering lots of great info about healthy eating for vegans, then it would be better matching the searcher intent.

    On the other side of the coin, if someone has a web page full of great info on vegan nutrition, this page isn't going to be as good a match to searcher intent for the search term "Vegan nutrition eBook" or "vegan diet book" as a page that is selling a book about vegan diet / nutrition.

    CTR Opportunity

    This relates to what is going on with the search results for that page, which is going to have an impact on the click through rate opportunity for that search term - as not every page result is exactly the same.

    For example, some pages have a top sponsored google ad at the very top of the page, this reduces the click through potential slightly for the page, for organic results. Some pages have instant answers at the top, which can reduce the potential click through rate for the other results on the page. Some pages have a number of local search results at the top of the page before the organic results, which is going to take a nice big healthy bite out of the potential click through rate for the other organic results on the page. Some pages of results have a news block at the top, and so on. So if one result just as 10 organic results, and a few adwords results on the right hand side, then this is a better page for CTR opportunity than a search result which has a number of click through rate leeches such as an instant answer, a top ad and a news block.


    Hope this helps
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    Small business SEO / Web Marketing Tips.
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    • Profile picture of the author Devilfish168
      Originally Posted by KevL View Post

      As many have mentioned already, long tail terms tend to be less competitive and therefore easier to rank for, but there is more to it than that - it's not just about long vs short.

      I would recommend that when doing your keyword research, you consider competition, relevance, searcher intent and CTR opportunity.

      Competition:

      If you have a brand new website with hardly any domain authority with Google, i.e. you have just started adding content and you have little or no links to your website at the moment from other websites, then you're not going to stand a chance of nudging much older, much more trusted websites off of their spots in the google search.

      There are tools to research how competitive search terms are (I use Moz) but you can also get a rough idea by just searching google for search terms you're considering focusing on, and seeing who your competition is and whether you think there is a space within the results that you could realistically hope to aim for.

      Imagine you were starting to run competitively for the first time, you wouldn't head straight for the Olympics, you would start off in an arena which is at the right level for you competitively, and then raise your sights as you improve in your ability.

      It's similar with keyword research, for instance trying to rank well for "healthy eating" for a new website would be similar to having your first 100m sprint along side Usain bolt

      Relevance

      Google want to connect searchers to the most search term relevant pages possible. If you have done your keyword research in advance, then you can plan your content writing accordingly to make sure that your content is very relevant to your important search terms

      Searcher Intent

      What exactly does the searcher want, and does your page match the intent of the searcher?

      For example if the intent of the searcher is purely informational (an informational term / info term) meaning that they are looking for info, tire kicking, and if the page in question is a sales page with very little info and mainly with features, benefits, testimonials & so on - then the page doesn't match up with the searcher intent.

      A quick example of this would be focusing on the search term "healthy eating for vegans", for a web page which is trying to sell an ebook on vegan nutrition. The searcher intent isn't matching up here, whereas if you had a page which was delivering lots of great info about healthy eating for vegans, then it would be better matching the searcher intent.

      On the other side of the coin, if someone has a web page full of great info on vegan nutrition, this page isn't going to be as good a match to searcher intent for the search term "Vegan nutrition eBook" or "vegan diet book" as a page that is selling a book about vegan diet / nutrition.

      CTR Opportunity

      This relates to what is going on with the search results for that page, which is going to have an impact on the click through rate opportunity for that search term - as not every page result is exactly the same.

      For example, some pages have a top sponsored google ad at the very top of the page, this reduces the click through potential slightly for the page, for organic results. Some pages have instant answers at the top, which can reduce the potential click through rate for the other results on the page. Some pages have a number of local search results at the top of the page before the organic results, which is going to take a nice big healthy bite out of the potential click through rate for the other organic results on the page. Some pages of results have a news block at the top, and so on. So if one result just as 10 organic results, and a few adwords results on the right hand side, then this is a better page for CTR opportunity than a search result which has a number of click through rate leeches such as an instant answer, a top ad and a news block.


      Hope this helps
      huh about google side , I feel we can't control much ..just on the toes as they can change how the traffic , etc go...
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  • Profile picture of the author Gaurav singh
    I will suggest to use longtail keyword as its easier to rank in SERP and have low competition .
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  • Profile picture of the author Hemanth Malli
    Originally Posted by Devilfish168 View Post

    for an example healthy eating.

    is best to put just healthy eating ?

    or put " How To Succeed With Your Healthy Eating Plan"


    because I noticed a lot claim put long keyword is better than single keyword.
    Long tail keyword is a better way to connect with customers.
    Signature
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  • Profile picture of the author max5
    Long tail (with transaction potential) eg. "iphone 6 wooden cover price", if your plan is to sell particular product/service, but if your goal is to become more visible and to get some brand awareness, long tail keywords may not be so interesting for you, since they provide less traffic.

    In second case, depending on your budget and SEO budget, I would choose something like "iphone 6 wooden cover" or just "iphone 6 cover". (yeah right )
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  • Profile picture of the author writeaway
    A long tail keywords are much better for you as long as the following conditions are present:

    First, there has to be some sort of traffic for the long tail keyword.

    Second, the long tail keyword isn’t being targeted by too many people.

    Assuming that the long tail keyword that you’re targeting is highly related to your niche then if these two factors are present, you’re definitely in a great place.

    You might think that since these long tail keywords don’t get enough traffic [in of themselves] compared to other more popular keywords that you might be wasting your time.

    Absolutely wrong!

    You can actually build a successful website composed of many different small streams of traffic made possible by a wide range of long tail keywords.

    If you play your cards right, these small streams of traffic, especially if they’re high-intent traffic, can lead to serious conversions.
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  • Profile picture of the author Arquette
    Originally Posted by Devilfish168 View Post

    for an example healthy eating.

    is best to put just healthy eating ?

    or put " How To Succeed With Your Healthy Eating Plan"


    because I noticed a lot claim put long keyword is better than single keyword.
    use long tail keywords. This will help you to get more traffic.
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  • Profile picture of the author indiadesign
    Well said Worldprime. In order to get better search results and for site promotion in the web, long keywords should be given more preference.
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  • Profile picture of the author stevenwatson011
    Banned
    Long tail keywords are more popular now days because user are searching with specific search phrases like "Fast Food Restaurants in San Diego".
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    • Profile picture of the author Devilfish168
      Originally Posted by stevenwatson011 View Post

      Long tail keywords are more popular now days because user are searching with specific search phrases like "Fast Food Restaurants in San Diego".
      so for an example

      " fast food restaurants in San Diego "

      means for the title of the content or for the H1 ?
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  • Profile picture of the author nirajsharma
    Long tail keywords not only give your faster rank but also get you other keywords on rank.
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