How to best remove content pages with less damage on the SEO ?

Generally speaking, just sending articles as part of a mailing campaing isn't that useful, in my opinion. Unless you can write some great intro and tie them to whatever reason they signed up for.

And, if you're going to write an introduction to the article, you might as well summarize the article, give them the option to read the article in full on the site, if it makes sense in the bigger context of what you're doing and if you have the proper calls to action on the article page.

I understand you want to move them one step closer to buying, so what I'm saying might not work for them, given how they got on your list and other variables.

But just sending them articles to read won't move them, or will move a smaller percentage, than writing a series of messages that were written all at once, as one connected, well-thought out ladder from prospect-hood to buyer-hood.

As regards all article, or partial and link to the article... The whole article in the body of the message keeps them focused... But they might hate the idea... Well, fewer will read, but those who do are highly interested.

So, the call to action at the end of the article will get you great leads.

Sending them to another page gives you a chance to lose them in transit, but the ones that bother, say something about themselves.

I can't answer which is better because I don't know what you've done, who they are, how they got to know you, etc.

I can tell you that you need to test. Send, the same day, at the same time, the same message to the first half of your list with the whole article in the body of the email; the other half of the list gets part of the article and a link to read the rest.

Or, if you know how to used your autoresponder's providers a/b testing, do it their way (it's better, more randomized).

Kind of rambling but trying to make the point that you need to think why they signed up to your list before you send them some random articles.

And: reading the same thing twice is not necessarily a bad idea... Sometimes it's just what's needed to make a decision. So, test.

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