Help with SEO question

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Hi there, I could really use some assistance. Recently one of our competitors decided to spin out like 30 different websites that all sell the exact same product of theirs. They just name the site and the products differently and now they are growing in the rankings for all of them. Here are a few of their websites: rosegal.com, rosewholesale.com, sammydress.com, nastydress.com, rotita.com, twinkledeals.com and I can go on and on and on. If you look at rosegal for example, they have landed on page 1 for almost all top terms and all of their other sites are ranking for it as well (just look at Cheap Dresses and you will see what I mean). This is literally destroying our industry because they are clearly all the same company (their WhoIs, IP and everything are all the same). How is Google/Bing not catching this and doing something about it? They are even double/triple serving in PPC for the same products and Google does nothing despite multiple attempts to show them this black hat technique. Any idea how to counteract this legally/fairly? I don't want to do anything black hat but if Google is letting them game their system than I feel like everyone else should as well. Our SEO traffic has basically gone down 60% since they started doing this (about 6 months ago). Any ideas/help would be VERY appreciated.
#search engine optimization #question #seo
  • If you can't beat 'em, join 'em.

    The only way to counteract it is to report the sites as spam.

    There's no real way to stop them, though. They're onto something that works like gangbusters and will just keep rebuilding as long as it's profitable for them.

    Google will catch up eventually. Sorry to hear about your situation.
  • The truth is, there is not really a way to stop them. I mean, Google seems to rank them well, and for their own reasons!

    Google cares more about THEIR user experience. If these sites are making the users happy, then Google will be happy to rank them up!

    They don't care if the same people are ranking multiple sites. They only care about, once again, THEIR user experience!

    That is what ranking up in search engines is all about!

    You take good care of the user experience, and the rest if history.

    Google checks how long someone is staying on the site, and how many pages they visit. If they see the user is staying long and it is actually engaging on the site, then that tells them the user is really happy with what they found. And that makes Google happy as well!

    Remember; Google's main priority is THEIR users! .... not really your business. That is just the real truth.

    If you want to beat these sites, what I would do is hire a SEO expert to help you. And then, work a LOT MORE on the user experience on your sites.

    It is all about the user experience, if you want the search engine to favorite your site over the many thousands with the same service. I can't address this enough! ... because most seem to not care about this simple concept, but yet complain about rankings!

    • [1] reply
    • Providing relevant search results is Google's goal. Or actually that's their way to make a product that supports their ad sales which is the real motivation behind Google search.

      Saying that Google cares about user experience is bit of an oversimplification. Yes, they do try to track mobile versions, site speed, and probably user interactions around their search. No, that's not really the same as use experience of the website. Google's means to track UX are indirect and not too precise.

      There's way more to Google ranking than user experience. Maybe these sites have good backlink profiles for some reason.
  • Forget about SEO and Google, what you need to focus is on how to beat your competitors product and this will require studies as well as analysis to get on top of them. If your product and services are proven and well trusted from the users even their 30 different websites will not stand from your great provider website.
    • [1] reply
    • Google is not the only way to get traffic, find alternative ways to increase the traffic to your site.

      But if you want google still your best source of traffic, then do more than your competitors can do.
  • You need to do some SEO work... or just copy them
    • [1] reply
    • start tearing their sites apart for content and backlinks

      you need to find what is driving these websites higher in the rankings and then model what they have and do one better
      • [1] reply
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    Help with SEO question

    Hi there, I could really use some assistance. Recently one of our competitors decided to spin out like 30 different websites that all sell the exact same product of theirs. They just name the site and the products differently and now they are growing in the rankings for all of them. Here are a few of their websites: rosegal.com, rosewholesale.com, sammydress.com, nastydress.com, rotita.com, twinkledeals.com and I can go on and on and on. If you look at rosegal for example, they have landed on page 1 for almost all top terms and all of their other sites are ranking for it as well (just look at Cheap Dresses and you will see what I mean). This is literally destroying our industry because they are clearly all the same company (their WhoIs, IP and everything are all the same). How is Google/Bing not catching this and doing something about it? They are even double/triple serving in PPC for the same products and Google does nothing despite multiple attempts to show them this black hat technique. Any idea how to counteract this legally/fairly? I don't want to do anything black hat but if Google is letting them game their system than I feel like everyone else should as well. Our SEO traffic has basically gone down 60% since they started doing this (about 6 months ago). Any ideas/help would be VERY appreciated.