What relevance does Social Media have in SEO?
- SEO |
I have received a few quotes, however one of the consultants said that their strategy HEAVILY focuses on social media and that it was becoming an increasing integral part of any SEO strategy, however another consultant said that it wasn't 'that important';
"Shares are the only factor that would impact on SEO as all the others are internal to Facebook and Twitter and Google wouldn't be able to know. Alternatively, I have a contact that can add the shares and that tends to meet the same end. It's not a colossal factor but probably is a small one. "
Who's right?
Also I asked the consultant some other questions, what do you think of his answers/strategy? He seems like a good guy, has over 600 positive reviews on PeoplePerHour and has a 1st page SEO ranking in London for his own business.
What methods would you use to achieve our search rankings?
He said:
1.Site audit to check for 404s, duplicate copy and other technical issues errors as the site is new I’d imagine this should be minimal.
2. Keyword Research for key terms
3. Copywriting and blogging – this site needs a blog and more content to showcase the value of the products and also to add keywords
4 Marketing and link building
5 Custom reporting
6. Adjust and continue
This may tie into the previous question, but how will you build relevant links?
He said:
I build links through a variety of means – the links that tend to have the power are the editorial sort – so we use guest posting, broken link building, skyscraper link building, press releases and then some other sorts of links like profiles and quality blog commenting for diversity.
Would really love and appreciate to hear anyone kind enough to share their thoughts.
Thanks.
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