Onsite SEO Tutorial For Everyone!
- SEO |
Hey, I see many questions about SEO on this and basically any other forums.
There was threads in the past that were the "guides" on how to do really good onsite SEO that will spread your linkjuice throughout your site, and make it a "good choice" for google to rank it higher in the results page.
However, I haven't find too much new, "updated" versions lately... so I am giving it to You for free as a gift to this community!
This will be short, juicy and to the point... feel free to ask me any questions you have!
BASICS
1. Onsite SEO is the beginning of everything. Without good Onsite, you are wasting your backlinks and everything else!
2. Google's mantra is "content is the king"
3. Over-optimization hurts even more than lack of optimization
4. Use LOGIC! - Google tries to use it also... every update is turning algorithm more and more "humane"
GENERAL
-Domain names with up to 8 characters (not counting www. and .com or any other extension) are generally the best
-exact match domains are not anymore important as they used to be... but it is good to have some match in it. Though marketers usually like to have some match in domains (like SproutSocial, SocialMediaExaminer, CopyBlogger...), some of them are authorities without having any match (like ViperChill, MatthewWoodward...)
-chose the extension based on your market (if you target only Sweden - take .se extension)... USA and/or World take .com or .net, please don't use .info or such wild extensions. Extensions are not crucial, but the two mentioned above are better and stronger then others... mainly because other extensions looks spammy to visitors... so google included it to their algorithm
-number of years your domain is registered and paid for, and the type of your theme (free or paid) is something Google checks to see how important the site is... I am not saying that you should go now and register it for 5 years, and get the most expensive theme... I am just saying it to have it in mind after you earn some $ off of it
PLUGINS TO MAKE IT EASIER
All-In-One-Seo (Plugin that makes SEO lot easier... HERE'S the tutorial how to set it up - on my blog!)
Ultimate Google Analytics (adds google analytics to all pages/posts with just one click)
Google XML Sitemaps (Google reads easier Your site)
WP Super Cache (faster site loading...)
CONTENT
I will outline here the general look of the content piece that google likes. Depending on the use of your blog... you'll set it up more or less like this!
If you have niche site, than you want to follow this 100%... if you have your own blog, then general look of the posts should be like this (not necessary every single post).
-Minimum of 500 words of content... more informative... the better!
For example if you are building a local plumber site, then have an article about:
emergency plumbing services,
blocked drains and toilets,
leaking taps and sinks,
geyser installations,
bathroom installations.
(I took this example from somewhere...) As You can see... it is not just KW's and long tails... but are also phrases and synonims. Use it smartly and I usually never make a density more than 1% for keyword... That's why I use synonims and phrases... to stay on the topic, and to give strength and relevancy in google's eyes, but I don't stuff it.
-Slugs, Main Title and H tags are calculated into keyword density... CALCULATE!
-Longer titles ranks better
-Don't jump Over H tags (don't use H2 before H1 etc.)
-each of your articles should also include:
1-2 Images which should be hosted on your domain. The filenames for these images should include keywords that you are targeting, e.g. fixing-leaking-taps.jpg. These images should also have their Alt and Title tags set as natural sounding versions of your keywords (i.e. not "plumbing services" but rather something like "The best plumbing services in town").
A Youtube embed code of a relevant video. Typically any related video will do, but where possible you want to screen the videos to make sure they are a good fit for your site.
An outbound link to an authority site in your niche. This could be a site like a Wikipedia entry, or simply a government or national organization
ESSENTIAL PAGES
Google is watching this also, and it's ordering sites also according to it...
You want to have:
-About page with at least 200, 300 words
-contact page (either you get it with theme or you download ContactForm 7)
-Privacy Policy page (google: free privacy policy generator... don't worry about duplicate content with this one).
INTERLINKING
Interlinking spreads linkjuice to every part of your site... If you have backlinks from 70 domains pointing to your homepage... that doesn't help any other page besides home page... with interlinking, you link other pages to home page to help that strength juice spreads and helps other pages to rank better.
Here's roughly how that should look like:
From the home page, link to content page 1.
From content page 1 link to content page 2.
From content page 2 link to content page 3.
From content page 3 link to content page 4.
From content page 4 link to content page 5.
From content page 5 link back to the home page.
That's it from the top of my head... I will update it when I feel I need to... and I will answer your questions!
Just take time to read it few times, and start taking action!
There was threads in the past that were the "guides" on how to do really good onsite SEO that will spread your linkjuice throughout your site, and make it a "good choice" for google to rank it higher in the results page.
However, I haven't find too much new, "updated" versions lately... so I am giving it to You for free as a gift to this community!
This will be short, juicy and to the point... feel free to ask me any questions you have!
BASICS
1. Onsite SEO is the beginning of everything. Without good Onsite, you are wasting your backlinks and everything else!
2. Google's mantra is "content is the king"
3. Over-optimization hurts even more than lack of optimization
4. Use LOGIC! - Google tries to use it also... every update is turning algorithm more and more "humane"
GENERAL
-Domain names with up to 8 characters (not counting www. and .com or any other extension) are generally the best
-exact match domains are not anymore important as they used to be... but it is good to have some match in it. Though marketers usually like to have some match in domains (like SproutSocial, SocialMediaExaminer, CopyBlogger...), some of them are authorities without having any match (like ViperChill, MatthewWoodward...)
-chose the extension based on your market (if you target only Sweden - take .se extension)... USA and/or World take .com or .net, please don't use .info or such wild extensions. Extensions are not crucial, but the two mentioned above are better and stronger then others... mainly because other extensions looks spammy to visitors... so google included it to their algorithm
-number of years your domain is registered and paid for, and the type of your theme (free or paid) is something Google checks to see how important the site is... I am not saying that you should go now and register it for 5 years, and get the most expensive theme... I am just saying it to have it in mind after you earn some $ off of it
PLUGINS TO MAKE IT EASIER
All-In-One-Seo (Plugin that makes SEO lot easier... HERE'S the tutorial how to set it up - on my blog!)
Ultimate Google Analytics (adds google analytics to all pages/posts with just one click)
Google XML Sitemaps (Google reads easier Your site)
WP Super Cache (faster site loading...)
CONTENT
I will outline here the general look of the content piece that google likes. Depending on the use of your blog... you'll set it up more or less like this!
If you have niche site, than you want to follow this 100%... if you have your own blog, then general look of the posts should be like this (not necessary every single post).
-Minimum of 500 words of content... more informative... the better!
For example if you are building a local plumber site, then have an article about:
emergency plumbing services,
blocked drains and toilets,
leaking taps and sinks,
geyser installations,
bathroom installations.
(I took this example from somewhere...) As You can see... it is not just KW's and long tails... but are also phrases and synonims. Use it smartly and I usually never make a density more than 1% for keyword... That's why I use synonims and phrases... to stay on the topic, and to give strength and relevancy in google's eyes, but I don't stuff it.
-Slugs, Main Title and H tags are calculated into keyword density... CALCULATE!
-Longer titles ranks better
-Don't jump Over H tags (don't use H2 before H1 etc.)
-each of your articles should also include:
1-2 Images which should be hosted on your domain. The filenames for these images should include keywords that you are targeting, e.g. fixing-leaking-taps.jpg. These images should also have their Alt and Title tags set as natural sounding versions of your keywords (i.e. not "plumbing services" but rather something like "The best plumbing services in town").
A Youtube embed code of a relevant video. Typically any related video will do, but where possible you want to screen the videos to make sure they are a good fit for your site.
An outbound link to an authority site in your niche. This could be a site like a Wikipedia entry, or simply a government or national organization
ESSENTIAL PAGES
Google is watching this also, and it's ordering sites also according to it...
You want to have:
-About page with at least 200, 300 words
-contact page (either you get it with theme or you download ContactForm 7)
-Privacy Policy page (google: free privacy policy generator... don't worry about duplicate content with this one).
INTERLINKING
Interlinking spreads linkjuice to every part of your site... If you have backlinks from 70 domains pointing to your homepage... that doesn't help any other page besides home page... with interlinking, you link other pages to home page to help that strength juice spreads and helps other pages to rank better.
Here's roughly how that should look like:
From the home page, link to content page 1.
From content page 1 link to content page 2.
From content page 2 link to content page 3.
From content page 3 link to content page 4.
From content page 4 link to content page 5.
From content page 5 link back to the home page.
That's it from the top of my head... I will update it when I feel I need to... and I will answer your questions!
Just take time to read it few times, and start taking action!