Possible to outrank Amazon?

by 34 replies
41
Hi guys,

i just had found some many keywords, with amazon on #1 in google search results.

Do you think it would be easy for me (noob in seo and everything) to get a position over amazon? In other thread i had read some people who said yes, its easy. But i cant believe it.

Thanks for your ideas
#search engine optimization #amazon #outrank
  • Sure, piece of cake. As long as the keywords aren't amazon or something Just build the right links, paying attention to link velocity and relevancy.
    • [2] replies
    • I think it is possible but may take some time. You will have to optimize your website properly and get a ton of "high PR", "Relevant" backlinks to your website.
      • [1] reply
    • Finally! someone who seems to have some perspective of SEO... I look arround and I see the forum filled with so many wrong SEO advices
      • [1] reply
  • If you optimise your site in the right ways and build quality links then you should outrank Amazon for individual keywords in no time
  • I have many small niche product websites that outrank Amazon for the main product keyword. My only link building has been bookmarking the pages to Digg, Propeller and a 2-3 others, as well as submitting a few articles to EZA and 3-4 other directories. Believe it...you can outrank Amazon, Nextag and others.
    • [1] reply
    • Hi Shutz,

      Amazon pages are DEFINITELY beatable.

      Ironically, Amazon pages respond really well to backlinking themselves (if you have a product there) but are pretty easy to beat because virtually nobody is backlinking a specific product page there (and aff link URL Amazon pages aren't recognized by Google in my experience).

      If you're serious about beating it:

      [1] Zero in on ONE keyword phrase

      [2] Go after it with SEVERAL backlinked Web properties all targeted on that one phrase:

      - Your site INNER page only with that keyword title and only that anchor text;

      - an Ezine article (Keyword-titled like all these),

      - a GoArticle,

      - a YouTube video,

      - a Warrior Forum blog post (these rank quite well and are strangely ignored by a lot of IMers),

      - a Metacafe video (Google likes these) and

      - (though I'm yet to try these) a Scribd page.

      Not only will you eventually beat Amazon with one (or more) sites, you will get a stranglehold on that key term on Google Page 1.

      Cool, huh?

      [3] Backlink all of these and monitor them in Rank Checker (free) BUT be patient.

      Any backlinking campaign takes time.

      Cheers
      • [ 1 ] Thanks
      • [2] replies
  • If I do keyword research and Amazon is ranked 1, I jump on that keyword because more often than not it means that I can rank well very easily.

    The only SEO that the Amazon page (normally) has is that the main domain is an authoritative site. With good onpage optimization and some backlinks to the page you want to rank you should be able to outrank Amazon.
  • No I don't think it would be easy. That is reality. Is it possible. Obviously it is. What can you do? That really is up to you.

    That's the reality so what is you want to hear?

    Outranking Amazon means having a site that people in search engines are willing to value more than theirs. You do that the same way everyone else does. You build traffic with quality content and backlinks that actually drive traffic.
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    • [1] reply
    • Alright, it seems to be working.
      For one bad keyword, with only ~50 searches a month, i'm already behind a Amazon Link, on #2. And this is just a sub-site, with no backlinks. So i'm going to try to get my page for my main keyword with ~90k Searches a Month on Top of page one.
  • Quit whilst your already behind, word to the wise - unless your name is david viney or bruce clay you have not got a hope in hell of ranking higher than a same keyword.

    Dont be fooled by people saying that it is possible - do a mathmatical thought

    If you saw someone on this forum saying it was possible - what makes you think they would reply to you? Naturally wouldnt they want to pm you asking for those keywords and then trying to rank in it themselves - Just imagine ranking for something higher that amazon that was frequently searched for and you were able to sell the product aswell

    Theirs no chance - you would have to be play.com or etc
    • [2] replies
    • Add my name to the list: Brian Kindsvater ... luv to see Amazon in the #1 spot as it is easy to beat.

      Good thing my playground is earth and not h.e. double hockey sticks.

      If you don't want to compete against Amazon that indicates you don't want to compete against anyone. Frankly, you might as well give up on affiliate marketing.
      • [1] reply
    • This is the kind of bad information based on nothing at all that put off people who don't know better.

      Where did you get that garbage from?

      Amazon is very easy to beat for specific products other than top sellers. Whenever I see Amazon, Bizrate, etc., in the top spots, I jump on it. Often they have NO backlinks other than in-domain.

      And all that other nonsense? Jeez...

      Mark
  • If you couldn't outrank Amazon, then Amazon would be the #1 search result for every single item they sell. The fact is, they AREN'T.
    • [1] reply
    • In my eyes it is really easy to outrank amazon. Yesterday evening i registered a keyword-domain. I put on a wordpress with all-in-seo plugin. Then i wrote 4 pages with around 100 words of content and some links to amazon.

      Today, 5 Hours ago i started with backlinking from some bookmarking sites (around 10-15) and used pingler.com to ping some sites.

      Now i googled for my keyword, and found me on position #10. I think, with some backlinks more, it would be easy to get on #1 and catch some traffic to my site (5.400 searches/month).

      When i'm there, I'll try whats best. Amazon affiliate or google adsense (just 0,75 € / click).
  • I agree with a lot of the others. It should not be that hard if you have time and put forth the effort.
  • 1 word answer...............Yes.
  • You cant outrank Amazon.com but you can outrank the internal pages: Amazon.com/catagory/sub catagory you have to have the keyword in the domain as well.
  • sure its possible to outrank amazon - you sometimes not even need keywordheavy backlinks to your page but a proper onpage keyworddensity together with related keywords helps alot.
    keep in mind, that affiliate sales via az may be more difficult nowadays as az has become a household name and more and more people visit directly than going via an affiliate site (at least this is what I recognized over the last 6 years)
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    I beat Amazon.
  • If you are trying to rank for the keyword "Amazon", then it will be very very difficult.
    • [1] reply
    • Can this same logic be applied to a Youtube listings?


      I have found a set of keywords that normally would look relatively easy to rank highly for but the top 2-3 spots are taken by youtube or other video sites. Their title and description on the google listing is fairly relevant and the onpage text is also relevant, but these pages have zero backlinks.


      If I create sites that have basic seo and backlinking, should I be able to outrank these pages?


      Thanks for your answers.
  • I've got to "jump" Amazon myself. I appreciate the advice found in this thread.
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  • Of course if you have better keyword ranking then you will.
  • It's impossible to ourank Amazon for the keyword Amazon
  • It can be easy If our domain and your title include your main keyword and by doing so with few backlinks you can beat the amazon.If your keyword is not in your domain and title then you have to build backlinks on a consistent basis for several months to defeat amazon.
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