1. How long does it take on average for citations to appear in search results? For example: if you've submitted your business to Yelp or Yahoo Local or whatever directory you go to and everything is processing, how long does it take for your business listing to go live and actually show up in search results? Also how long does it take for other business directories to feed off? eg: directory 18, 40, and 52 will post up the listing 6 weeks after directory 15 posting up a listing.
2. if a social network page and citation site is ranking higher than the actual website in the search results, what type of sites do you preferably or specifically go to for attaining backlinks from to rank higher? I know the on-page content has to be good but what about backlinks? for example: you can go to site 2, site 3, and site 7 for a backlink and boom, your rank increases by 4 spots.