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Starting a niche site: How much does user intent influence keyword choice?

by JoePen
1 replies
  • SEO
    • |
Hi,

I'm a freelance writer with some experience in SEO who is just getting into building micro-niche, affiliate sites in foreign markets (where we promote our own products too).

After doing keyword research, I have found a few key phrases with exact match domains available. Most of the metrics look good--They have high monthly search volume of over 100,000, a low keyword competition of around 20%, a CPC of over $1, but only a low level of advertiser competition.

My question is would you go for a keyword with metrics like those above, even if the advertiser competition is low and the user intent is not necessarily close to being transactional--More just general browsing the web for info to share. For example, 'funny memes'.

Any thoughts or insights would be really appreciated. Thanks.
#choice #influence #intent #keyword #keywords and phrases #niche #seo #site #starting #user
  • Profile picture of the author DABK
    The metrics you talk about are for google adwords. If you're going to do SEO, they're not relevant.

    Why not look at the top dog and see what kind of SEO they've got and if you can beat them without too much effort?

    Originally Posted by JoePen View Post

    Hi,

    I'm a freelance writer with some experience in SEO who is just getting into building micro-niche, affiliate sites in foreign markets (where we promote our own products too).

    After doing keyword research, I have found a few key phrases with exact match domains available. Most of the metrics look good--They have high monthly search volume of over 100,000, a low keyword competition of around 20%, a CPC of over $1, but only a low level of advertiser competition.

    My question is would you go for a keyword with metrics like those above, even if the advertiser competition is low and the user intent is not necessarily close to being transactional--More just general browsing the web for info to share. For example, 'funny memes'.

    Any thoughts or insights would be really appreciated. Thanks.
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