Google quality score question ...

by 4 replies
5
I've been using Google adwords for couple years now
and now my quality score just fell to 1 with no
changes made to my website.

I shot them an email but just got a canned answer.
I changed the landing page (same domain) with no
changes in results. Does this mean that they don't like
the domain anymore.

Any help appreciated.

-Ray Edwards
#search engine optimization #google #quality #question #score
  • Hi Ray,

    Quality Scores apply to individual keywords. Have all of your Keywords dropped to a QS 1, or was it just certain keywords? If All of your keywords for a campaign has dropped then you have likely been Google Slapped.

    The latest Google Slap has been targeted towards affiliate marketers using review sites with affiliate links.
    • [1] reply
    • It was all of my keywords. Strange because this is just my main
      site advertising my copywriting services and I see other sites
      similar to mines still using adwords. (Just a sales letter.)

      -Ray
      • [1] reply
  • Ray, download my Adwords FAQ for more on quality score.

    What was your QS before? Did you make changes to your campaign? Have you noticed any drop in CTR lately? Your QS dropping to one is unusual if you've been running a campaign for some time, assuming you started from a reasonable QS.
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