Duplicate Posts When Guest Posting?

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I'm submitting a guest post to another publication in my industry which is much more well known than my own blog. In doing so, I am wondering if it is a good idea to post my article on my site anyway (duplicating the content), or simply let the other publication have it outright?

In terms of SEO, this larger publication will surely outperform my own, and search engines will likely credit the original author as the more dominant site, not mine.

What is the best strategy to go after in terms of guest posting and intellectual property? Should I submit the article to the site and let them have it outright? Or should I post it on my own site as well and do my own marketing/try to compete for the article anyway?
#search engine optimization #duplicate #guest #posting #posts
  • Best practice is to post the article on your site first and to also make some modifications to the article submitted for publication so they are not identical.
  • You're not duplicating; you're syndicating.

    In the world of search engines, duplicate content that's bad is the same content appearing on the same site.

    Same content appearing on different sites is duplicate content but it's not a bad thing, unless the content is crap.

    • [1] reply
    • Thank you for the advice.

      What I have done is gone ahead and submitted the article to the other website for publication. I have then immediately afterwards published it with some minor alterations on my own site then asked google to "fetch and index" my site.

      I have done not promotion for this post yet, I simply want the search engines to recognize my site for the SEO potential rather than the website I am submitting it to.

      Would you say this is the best practice and the correct course of action?
      • [1] reply
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    Duplicate Posts When Guest Posting?

    I'm submitting a guest post to another publication in my industry which is much more well known than my own blog. In doing so, I am wondering if it is a good idea to post my article on my site anyway (duplicating the content), or simply let the other publication have it outright? In terms of SEO, this larger publication will surely outperform my own, and search engines will likely credit the original author as the more dominant site, not mine.