Frequently changing title and its effects on ranking

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It seems that several good people aren't much active since Warrior Forum has been acquired by Freelancer but I'm asking this question hoping that the "GURUS" are still there to help me like before . Getting back to my question, I have a site where the title of each page is changed each time I make any update to the page. i.e. its an apps market where new version is updated in title every time I post a newer version.

My question is, is this bad for my site's health in Google to keep modifying the title? Please be clear that main target keywords remain there, just the version number is updated. Please let me know if this frequent change has any negative impacts. If Google doesn't love frequent modifications to titles of pages (with minor changes to inner page content), I will make the title static. Any expert help would be greatly appreciated.
#search engine optimization #changing #effects #frequently #ranking #title
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    • [1] reply
    • If your title is something like

      Best Dallas mortgage broker

      And you change it to

      Awesome Dallas mortgage broker
      The best Dallas mortgage broker
      Dallas mortgage broker does great reverse mortgages
      Dallas mortgage broker for FHA loans

      no impact.

      If you change it from
      Dallas mortgage broker
      to
      Texas home loan originator
      Chicago mortgage broker
      FHA loans in Dallas
      you're trying to rank for a different keyword every time you change, so, yes, you're making your life hard(er).

      Keep in mind that even if you keep the keyword the same, Google might demote you... You probably won't go from #3 to $373, but you could go from #3 to #6 ... which cuts by more than half the number of visitors you get from the keyword or to #11.

      Worst case scenario: Google does a new, in-depth analysis and concludes it's former analysis was not quite right (it takes into account not only the page but the other pages). The in-depth analysis my trigger a thin content penalty, or some other things Google's algo's didn't catch the first time they did an in-depth analysis.

      (Caveat: I call it in-depth analysis... it might be something different... but the result, from my experience, is the same... I used to have a site with a 2 PR home page... I changed the title and a couple of words (2 years after I built the site), first and only change in 23 months... I got a thin content penalty...

      On another site, I got moved from #3 to #11... Obviously, I'm not Google, so I'm just guessing that the down movement was due to my change of title... But Google might have been acting to something my competitors did (like Google found a bunch of backlinks they created).
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      • [1] reply
  • Changing site title instantly then it's effect site ranking but after read your description you need to change the site title. But you need to take care for site content and SEO part too...
  • I have been changing my site title lately as I found a new keyword to target.

    I see no problem with this as long as you are doing it for a valid reason. If a title looks natural then there is no penalty, only when you stuff it with kw.
    • [1] reply
    • I do not change the title and I update pages regularly, especially now that I am going back and making pages and posts I want to rank for 1000-2000 words.

      If I have a new keyword I want to target I just create a new post which gives me more total words Google can spider. More words means more rankings beyond just the targeted keyword phrase as well.
      • [ 1 ] Thanks
      • [1] reply
  • Hello Rehmat

    One of the best way to have a consistent ranking is to have a consistent title. There are some consideration though if your titled are just in the same thought. For example you titled "How to bake a cake" then change it to "Easy way to bake a cake or Be a cake master" it does not make much of a difference.

    But if you change it to something very unrelated to the first title, then it really makes a lot of difference.

    Still the best way is to stick the first one to have a consistent rank.

    Thanks
    • [ 1 ] Thanks
  • For me, it'll affect the ranking especially if it is frequently.
    Title and description should be something that best describes your site, and it should be for long term use. So, if you are an online business and just starting out it is better if you can have a title and description that best suits your business. It is just like branding your business, it needs to be consistent.
  • According to what everyone said I think you've already made the right conclusion. I really don't see a big necessity to update the title so often.
    • [1] reply
    • Changing the meta title slightly should give such a big impact.
      • [1] reply
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    Frequently changing title and its effects on ranking

    It seems that several good people aren't much active since Warrior Forum has been acquired by Freelancer but I'm asking this question hoping that the "GURUS" are still there to help me like before . Getting back to my question, I have a site where the title of each page is changed each time I make any update to the page. i.e. its an apps market where new version is updated in title every time I post a newer version. My question is, is this bad for my site's health in Google to keep modifying the title? Please be clear that main target keywords remain there, just the version number is updated. Please let me know if this frequent change has any negative impacts. If Google doesn't love frequent modifications to titles of pages (with minor changes to inner page content), I will make the title static. Any expert help would be greatly appreciated.