What is the point of Keyword research?

39 replies
  • SEO
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What is keyword research for?

is it solely for finding terms within your niche and then using those terms within blog posts on your website to rank for said terms?

New to all of this so don't crush me
#keyword #point #research
  • Profile picture of the author kursat
    you need to do keyword research so you can rank high for that keyword and compete against other websites... you should aim for buying keywords and long tail keywords to start with...
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    • Profile picture of the author CarTalk
      Originally Posted by kursat View Post

      you need to do keyword research so you can rank high for that keyword and compete against other websites... you should aim for buying keywords and long tail keywords to start with...
      Im in the auto leasing industry...what are some examples of buying keywords?
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      • Profile picture of the author Miguelito203
        Originally Posted by CarTalk View Post

        Im in the auto leasing industry...what are some examples of buying keywords?
        Keywords at the end of the buying cycle are keywords that indicate a person has been exposed to a product before - has been said that a person has to be exposed to something up to seven times before they actually buy. I don't know how true that is, though. However, some examples of this are when people look for very specific products. Because of this, they tend to use longer keywords. In your case (think you said you work in automotive industry), people would be looking for very specific vehicles that have specific features.

        If you work outside of that industry, it's common to see things like [product name + review], [author/vendor name + review] and so on. Using a keyword tool like the free Google keyword planner will help you. The more money people spend on advertising for specific keywords, the more money the keywords are likely to convert and thus, make them money. I hope this makes sense to you.

        Joey
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  • Profile picture of the author kursat
    use Google Adwords keyword tool to give you some ideas...it is free.
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  • Profile picture of the author yukon
    Banned
    What is the point of Keyword research?
    Would you play darts with a blindfold?
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    • Profile picture of the author Regional Warrior
      Originally Posted by yukon View Post

      Would you play darts with a blindfold?
      Have done but the family cat was none to impressed and yes there was booze involved
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  • Profile picture of the author writeaway
    It's all about TARGETING INTENT

    If you target the wrong keywords that have the wrong intent, you will FAIL

    It really is that simple
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  • Profile picture of the author weykel
    Without keyword research you will never make a dime online, for you to sell or promote any offer you must find the right market to targe.
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  • Profile picture of the author Regional Warrior
    In the old days Keyword research was easy just look at a persons website page source and use theirs , so you would just ad them to an article and post it and bingo same traffic.
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  • Profile picture of the author st0nec0ld
    Originally Posted by CarTalk View Post

    What is keyword research for?

    is it solely for finding terms within your niche and then using those terms within blog posts on your website to rank for said terms?

    New to all of this so don't crush me
    Keyword research is for increasing organic search ranking.
    So if you want to improve your ranking on SERP a proper keyword research and optimization on your site would be necessary.
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  • I think keyword research is over-rated. There are new keywords being found and used everyday that Google has no history for...yet. Keyword research is just a historical record of whats been searched for in the past and is also only approximations and estimations. Keywords are the words that people are actually typing in to some search engine to find something online so Google does not and can not know them all. Most keyword research tools are based on Googles algorithm which the creators of these tools don't know what that is either. Therefore, any keyword research should only be used as a starting guide but not the "end-all-be-all". Writing content for PEOPLE and not search engines will always be the best thing to do regardless of any keyword research or so-called optimization. You never know if and when the keyword combinations YOU used might end up being the ones people start to target because you got great traffic from them, eventhough they did not show up on anyone's keyword research tool. So don't put too much stock in it, in my opinion.
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  • Profile picture of the author gene438
    I'm going to go back to OP's original question because I think it is a good one that is often overlooked by newbies.

    1)Keyword Research is the process that you go through to determine what words or phrases a potential customer would type in to try and find your product or store.

    2)You can use Googles Keyword planner to help find them You are looking for high volume search phrases with low competition. ie..what's the point of being on page one of a search term that only gets 3 monthly searches, etc. etc.

    3)Once you have your keywords, your optimize your page to match. Then you build backlinks to good sites with the keywords as the anchor text.

    Maybe over simplified, but I think you get the point.
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  • Profile picture of the author extrememan
    Keyword research is used to identify how many monthly searches a keyword phrase is getting and then to check how hard it would be to rank in the search engines (competition) with videos, articles, blog posts FYI; Content online.
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  • Profile picture of the author itos
    At first it doesn't make much sense. But when your site gets 7 month old you will start seeing more traffic from Google. And probably the majority of your traffic will be from search engines. That's when you are going to be happy that you targeted a vast number of keywords.

    Also do a research about LSI keywords.
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  • Profile picture of the author jaxrefinance
    The point of keyword research is finding the keywords that would at the same time be:
    1. Easy to rank for - no point in finding crazy good money keywords if you can't rank for them
    2. High commercial value - used by users with commercial intent
    3. Easy to silo (break down into smaller groups and build up an authority site)
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  • Profile picture of the author normanjglover
    The best to research the keyword is to use the Google keyword planner tool.
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  • Profile picture of the author marks2424
    Keyword research to me is an odd duck, everyone says to spend time doing it and finding buyer keywords and depending on the niche what are they. Then people say find little used keywords because the main keywords are very hard to rank for. sometimes the same people will then say if a keyword doesn't get X amount of traffic not to bother with it but I say start small I would rather make a little money from lower ranking keywords and build on that then trying to rank for very competitive keywords that you have no chance of ranking for and make no money.
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  • Profile picture of the author henary21
    Keyword is the main part of SEO. You can use Adwords Keyword planner tool, to search keyword accoring your Website.
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  • Profile picture of the author yukon
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    • Profile picture of the author DABK
      Is YOUR cat impressed?

      Originally Posted by yukon View Post

      I'm throwing darts at my monitor.
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  • Profile picture of the author leilapearse
    Banned
    Keyword research is a process an SEO must undertake every now and then. If you have a clear definition about the product or service you want to ‘sell’ with your website, you should be able to come up with relevant keywords to make your site searchable. As your product and the market will evolve, your keyword strategy should do the same.
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  • Profile picture of the author seothink
    Targeting good search volume keywords for promotions .
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  • Profile picture of the author TractorHead
    So you can put them on your site, instead of putting information about Pinky and Perky.
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  • Profile picture of the author onehalf
    Ranking for the right keywords is crucial in SEO. By researching your market's keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole. Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for well-targeted keywords can make or break your website. It ensures that your website is visible to your target market.
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  • Profile picture of the author jasminemartin
    From keyword research you can check the worth of keywords and also get other keywords idea.
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  • Profile picture of the author TheOne26
    Not only do you want to use those terms on your page but also in your anchor texts for your backlinks.
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    • Profile picture of the author mdminhaz
      About Keyword research, this is most difficult and valuable work. Because you have to do some important work! Just like 1. Observe your own web site 2. Make a list of your suggestion keyword (primary keywords) 2. Then choosing most effective Keywords which will help to make your web site #1 in SERPs!!
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  • Profile picture of the author leilani
    Keyword research can make or break your iM business.

    Those keywords are the information that people are looking for to solve a problem. Period.

    You find those keywords they are looking for, and use them in your marketing, it can literally drive many people to your offering/solution.

    That is how I learned it.

    Leilani
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  • Profile picture of the author vanished
    Keyword research to get the most targeted clients for your business.
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  • Profile picture of the author Strifegall
    Make a list of important, relevant topics based on what you know about your business.
    Fill in those topic with keywords.
    Research related search terms.
    Check for a mix of head terms and long-tail keywords in each theme
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  • Profile picture of the author Austin123
    Google ad words is one of the most important, valuable, and high return keyword research, choose "exact match" and point the traffic to the relevant page on.
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  • Profile picture of the author Jason Stewart
    Without keyword research, how are you going to know if you can compete with the others in the SERPS? Having the right group of long tail keywords is absolutely crucial to making it in SEO.
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  • Profile picture of the author PrinceKapoor
    Keyword research can either make or break your business. Appropriate keyword research is almost half the battle won. The basic foundation of the whole content creation, keyword research will provide you information regarding to search queries that users use while looking for your product. After enough research about your business goal, audience and competitors, you decide keywords which have higher searches and less competition. Tools like Google Keyword Planner, you can find out the best keywords for your business. Right keyword research will reward you with the most relevant traffic and improve the chances of conversions.
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  • Profile picture of the author zendindia
    The object of Keyword Research for organic search, is to identify keywords and phrases which have a high monthly search volume and low competition (i.e low volume of pages with the same keyword in title or url). We call these keywords ‘opportunity keywords’ because they provide the best opportunity for us to get a page indexed and listed on the first page of Google.
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  • Profile picture of the author peterse7ven
    use long tail pro tool reseach keywords for buying keywords and long tail keywords is abosolutely crucial to making it in SEO
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  • Profile picture of the author johashams
    Search engine optimization means using specific keywords in specific places on your website. Your web developer might populate some of these for you (e.g. URLs, title tags, page descriptions, and image alt tags). But one facet of SEO that confounds many webmasters is the proper usage of keywords in website content (i.e in the text that your customers actually read). You can try this by a SEO expert.
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  • Profile picture of the author dronehawk
    Keyword research is the backbone of any web traffic targeted project.
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  • Profile picture of the author JoeMongan
    Keyword research is extremely important because that's the search phrases you are targeted. I use SEMRush to find competitor keywords, rank them, and bring in organic traffic.
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