From Number 14 to Number 4 in 7 Days - Case Study
- SEO |
Situation: Site was a little over 6 years old, had been listed at number 14 for her main keyword for roughly 2 years. Hired several SEO firms and consultants through forums, craigslists, etc., was moved to number 14 and couldn't break the artificial ceiling. Was told the competition was too stiff, her budget ($xxx per month) wasn't going to be enough to compete. I told her it was.
What I did:
Onpage: Nothing.
Offpage:
* Created 16 web 2.0 properties (blogs, squidoo, hubpages, etc). Adhering to the linkwheel structure of 1 link to previous property created, 1 link to main site. However, the link to the other property was chosen at random by the automated software as to not leave as obvious of a footprint.
* All web 2.0 properties were bookmarked and pinged. All RSS feeds were submitted to the relevant RSS feed directories.
* Identified authority sites in the niche through DMOZ, Y! Directory, BOTW. Emailed. I ended up with 3 good in content links from this.
* Submitted and syndicated 1 press release announcing re-launch of the service. SEO visibility chosen where applicable. Link had to remain intact with anchor text.
* Acquired 1 Wikipedia link on the relevant page to her niche.
* Submitted to 30 niche directories w/ automated software.
* Signed up for google alert pertaining to the topic. Did roughly 2 blog comments per day for 5 days.
* Created a resource site. Keyword rich domain, 5 pages of 1,000 word unique content. 1 link to the main site from this property. Bookmarked to get indexed.
* Spun those 5 articles to 60% uniqueness, randomly shortened to 70% of total length and submitted to 20 directories.
That's essentially all that was done. The site first bumped to number 22 after about 48 hours, then went to 11, then 8, then 5, now sits at 4 and has been for 2 days. We'll be top 3 with another week.
While these results aren't 100% typical, they aren't out of the ordinary. Hope this helps you guys out and puts you on the right track!
My Blog about SEO and Conversion Optimization
My Blog about SEO and Conversion Optimization
My Blog about SEO and Conversion Optimization
My Blog about SEO and Conversion Optimization
I'm all about that bass.
Tim Pears
grrr...
Creativity Training, Strategic Planning, Personal Development, Organizational Development, and Lead Guitar