An Experiment With Google Adwords Content Network

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Hi,

First of all, let me say that I am not much experienced with Adwords and I haven't made any money on it yet, though I made some affiliate money with other methods. In fact I lost some money on Adwords since I didn't bother optimizing my campaign. Now I started a new campaign solely targeting the content network and wanted to share my progress with you. I will try to post daily, if I can.

I just want to remind one thing: The real purpose of Adwords is not to sell, it is to get the visitor to the website, which will then try to sell. And my purpose here is to have as much clicks as I can although a high CTR will always be good.

Ok, here comes the results for the first 2 days:

Day 1 (07 Agu)

Impressions: 863
Clicks: 1
CTR: 0,12
Earnings: 0

Day 2 (08 Agu)

Impressions: 4826
Clicks: 5
CTR: 0,10
Earnings: 0

In Total

Impressions: 5689
Clicks: 6
CTR: 0,11
Earnings: 0

Here, earnings stands for affiliate earnings. I will be updating in the next days. Take care for the moment. By the way, may I ask, what CTR can be counted as good for the content network?
#search engine optimization #adwords #content #experiment #google #network
  • Are you not discouraged by the lack of clicks? Are they converting to opt-ins?
  • > The real purpose of Adwords is not to sell, it is to get the visitor to the website, which will then try to sell.

    Someone who gets it.

    > By the way, may I ask, what CTR can be counted as good for the content network?

    I used to want a minimum of 0.1% (1/1000), double that would be good. Then, I figured my minimum goal should be one tenth the CTR of the search campaign. Then I got smarter. I don't manage many content network campaigns but I do have one which is just under 2%, about half the search campaign. This by careful planning, testing, monitoring and adjusting.

    There is no "good' or "bad" CTR, in content or search. Advertising some products is easy and you can get CTRs in double digits. Others more difficult and 2-3% CTRs may be normal even for the best ads.
    • [1] reply
    • Perry Belcher, one of the gurus of AdWords, loves the Content Network but recommends edgy, shock-tactic headlines and copy there to get interest unlike Search which is more product/problem-solution oriented.

      Worth trying a few National Inquirer-type ads as an experiment?

      Best of luck with it.
      • [1] reply
  • i would like to tell you is dont delete campaign once you started, by starting a campaign means getting impressions for your ads and impressions are always good.
    Also once your CTR is increasing ,let it increase coz there is rule in adwords that if you have high CTR ,you would end up paying less CPC..so dont delete campigns coz it will again effect your CTR ...

    You should try content network only when your search network is performing.Content network can be messy sometimes...

    If your search network is not performing then check the content you are providing and do a A/B ad testing on your ad groups...

    Do use placement targeting if using content network and find out sites by diferent adgroups keywords..

    Use all keyword matching types in your adgroups..
    Brainstorm as many key phrases you can..(use keyword tool)
    Use negetive keywords....

    Try adwords when your product have high commissions and decent conversion rate..

    Keep in mind that your content should be worthwhile for a visitor who comes,if you lack in this then surely you would end up losing money...

    Also analyse your competitors....
    thats all i can say..

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  • > Do you have any idea where can I find good websites to include in my campaign to have my ads on?

    When adding a new site, click on the Placement Tool link. It will be to the right of the edit box, sometimes below it. A new window will open. Find sites by topic or enter a keyword.
    • [1] reply
    • Yesterday I tried optimizing some of the adgroups and added new ones. Now I get more impressions and more clicks. In addition a 0.01 point increase in overall CTR. Yet, I am not seeing any results in terms of earnings. Today I will play a bit with the adgroups that rank well and see the result.

      Day 4 (10 Agu)

      Impressions: 28408
      Clicks: 43
      CTR: 0,15
      Earnings: 0

      Up To Now(4 Days):

      Impressions: 44029
      Clicks: 63
      CTR: 0,14
      Earnings: 0

      By the way, which information is allowed to share with others? Can I share the cost or average CPC too?
      • [1] reply
  • Are you running image ads, text ads, or both?
  • Are you running conversion tracking to see how many leads opt-in?
  • At 4 cents, that's probably a text ad. I'm also venturing my content network campaign and this needs thorough split testing and tracking.
    • [1] reply
    • The idea of running paid search then using your converting keywords from search for content usually won't work. Content network is a completely different beast. I feel that 95% of what you read on the web concerning content network is either outdated or simply wrong. Test for yourself and your data will dictate what will work.
      • [1] reply
  • Seriously I cannot for the life of me figure out how to get impressions!!!!! 2-4 cents? I put my bids at 50 cents and I still get only 500 imps a day with 6000 keywords and 20 keywords per adgroup, all themed!!!! What the **** am I doing wrong?
    • [1] reply
    • Before I paused this experiment, I was getting a good number of impressions and clicks for 1 cent. And this was with direct linking. I am working on other projects right now and don't have time to go deep in adwords. Actually I will turn to this soon and will not use direct linking anymore, because it certainly decreases the amount of impressions you could get (1 domain rule). I will get my own domain and create a simple landing page and drive traffic to there.

      @oscarkool: We are talking about content network right? Are you direct linking? Do your keywords have high search volumes to expect more than 500 imps a day?
      • [1] reply
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    An Experiment With Google Adwords Content Network

    Hi, First of all, let me say that I am not much experienced with Adwords and I haven't made any money on it yet, though I made some affiliate money with other methods. In fact I lost some money on Adwords since I didn't bother optimizing my campaign. Now I started a new campaign solely targeting the content network and wanted to share my progress with you. I will try to post daily, if I can.