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SSL at Checkout vs SSL throughout the Entire Site

by Advocatus
5 replies
  • SEO
    • |
The website already has secure certificate, but the website only becomes secure when using checkout. Will it make any difference to your Google ranking if your whole website including the product pages are https?
#checkout #entire #site #ssl
  • Profile picture of the author paulgl
    It's not a big deal, although many people will jump on the band wagon of nonsense.
    Just wait.

    Google aside, nobody in their right mind should checkout
    on a website with no secure purchase feature.

    I don't think sites like ebay, craigslist, amazon, etc. are https.
    throughout, which would provide enough ammo to battle the
    wannabe seo experts who will claim it matters.

    Some are, some aren't.

    Oh yeah. Keep in mind that secure websites don't always
    work in secure mode. The internet is iffy. I would imagine that
    every name brand secure site has a regular site just in case.

    There are other reasons about the internet that make ranking
    websites with such nonsense would be just that. Nonsense.

    I know servers are faster now, but the same people crowing about
    page speed will also crow about https, which actually can slow
    a website down. Go figure.

    People take a little blip from google and turn it into crapola.

    Paul
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    If you were disappointed in your results today, lower your standards tomorrow.

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  • Profile picture of the author silverm
    Originally Posted by Advocatus View Post

    The website already has secure certificate, but the website only becomes secure when using checkout. Will it make any difference to your Google ranking if your whole website including the product pages are https?
    Google rankings are not affected, whether your site is http or https. Just make sure that you have only 1 version of your site online.
    That is, either http or https, not both at the same time since google would treat them as separate sites.

    However using https throughout needs more consideration than just seeing it as a good practise. Plain http is faster than https because the latter involves encryption.

    So having https only on the important pages like "cart", "checkout" should be sufficient.

    I just checked amazon, the product pages are plain http. The cart page onwards is https.
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  • Profile picture of the author Advocatus
    Thank you both for the above information. That was much appreciated!
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  • Profile picture of the author time4vps
    But how about this?

    Google has announced that going HTTPS — adding a SSL 2048-bit key certificate on your site — will give you a minor ranking boost.

    Official Google Webmaster Central Blog: HTTPS as a ranking signal

    Google says this gives websites a small ranking benefit, only counting as a “very lightweight signal” within the overall ranking algorithm. In fact, Google said this carries “less weight than other signals such as high-quality content.” Based on their tests, Google says it has an impact on “fewer than 1% of global queries” but said they “may decide to strengthen” the signal because they want to “encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.”
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  • Profile picture of the author CaraMurphy
    Originally Posted by Advocatus View Post

    The website already has secure certificate, but the website only becomes secure when using checkout. Will it make any difference to your Google ranking if your whole website including the product pages are https?
    As per http://googlewebmastercentral.blogsp...ng-signal.html google is giving importance to ssl certificate (https) while giving ranking. But the effect will remain same whether you will use ssl for only checkout or loging page but to use ssl for all pages is a good practice as well as will give your website's users/customers extra benefits. Read more on 'why to use ssl on all pages' at http://www.symantec.com/page.jsp?id=always-on-ssl#
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