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Offline client using ASP pages - How to help SEO?

by MarkR
4 replies
  • SEO
    • |
I have an offline client that has a 1,400 page site, PageRank 6 site, with 1,300 backlinks that is using an ASP (Active Server Pages) design. I haven't been able to look at their analytics yet, but I can't find that they rank for any keywords, so I don't know where they get their (about 2-5K visitors/month) traffic from.

My question is - since their pages are named like www.clientsite.com/template.asp?pageID=22, how do I help their SEO, (related to page names) since I can't rename the pages www.clientsite.com/dog_collars.html like I'd like to? I understand with backlinks, bookmarking, etc. I can get them ranked for keywords, but is there anything I can do for the page names?

Also, they have relatively few backlinks, and their keyword density and site structure is not conducive to good SEO. Will those ASP page names derail any attempts I make to improve their backlinks/keyword density and help them rank for keywords?

Thanks!
#asp #client #offline #pages #seo
  • Profile picture of the author CaseWhitney
    Originally Posted by MarkR View Post

    I have an offline client that has a 1,400 page site, PageRank 6 site, with 1,300 backlinks that is using an ASP (Active Server Pages) design. I haven't been able to look at their analytics yet, but I can't find that they rank for any keywords, so I don't know where they get their (about 2-5K visitors/month) traffic from.

    My question is - since their pages are named like www.clientsite.com/template.asp?pageID=22, how do I help their SEO, (related to page names) since I can't rename the pages www.clientsite.com/dog_collars.html like I'd like to? I understand with backlinks, bookmarking, etc. I can get them ranked for keywords, but is there anything I can do for the page names?

    Also, they have relatively few backlinks, and their keyword density and site structure is not conducive to good SEO. Will those ASP page names derail any attempts I make to improve their backlinks/keyword density and help them rank for keywords?

    Thanks!
    If they are using an IIS 7 server you can use Microsoft URL Rewrite Module 1.1 for IIS 7 (x86) : Download : The Official Microsoft IIS Site to do url rewriting to have keywords in urls.
    You can still update much of the other on page seo factors like header and title tags without seo'd urls.

    Take a look at their traffic stats, optimize what traffic are getting and move onto bigger or more targeted keywords. Once you know what keywords you will be targeting/optimizing, analyze the top ten for seo factors, keyword in url might not be that big a factor for those phrases until you know what you're up against.
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    • Profile picture of the author KirkMcD
      Originally Posted by CaseWhitney View Post

      If they are using an IIS 7 server
      If they are not using IIS7 you can use, isapi rewrite instead.
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  • Profile picture of the author bgmacaw
    There's nothing in ASP that would prevent them from coding it in a SEO friendly way, they just have to do the code correctly. Since they may be set in their ways or using a 3rd party templating system it may be difficult for them to do this.
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