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Ranking Your Home Page

by Mark806
5 replies
  • SEO
    • |
Wondering if anyone has seen ranking drops when your primarily trying to rank your homepage for specific non brand keywords. What are your thoughts on ranking your home page? I am of the believe that's not how a site should be set up. I am wondering if ranking your homepage is not Panda friendly per say..
#home #page #ranking
  • Profile picture of the author yukon
    Banned
    A Home is a webpage, doesn't matter what you call it, they still rank.

    This has never been an issue.
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  • Profile picture of the author DABK
    I always rank my homepage for my main keywords.

    Can't even begin to understand where you're coming from.

    A homepage is a web page.

    Now you have 2 of us say it.

    Originally Posted by Mark806 View Post

    Wondering if anyone has seen ranking drops when your primarily trying to rank your homepage for specific non brand keywords. What are your thoughts on ranking your home page? I am of the believe that's not how a site should be set up. I am wondering if ranking your homepage is not Panda friendly per say..
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    • Profile picture of the author Mark806
      My thinking was most bigger brands have their home page set up as there about us or set up as a blog roll for new content, I was curious as to how this was viewed in google's eyes. I just don't see a lot of bigger brands trying to promote their home page other then for branding, you normally don't see their home page ranking unless you are searching for their company. Was just wondering if it was a Panda issue. I agree its a webpage just like any other page, just had that thought.
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      • Profile picture of the author DABK
        You don't see it ranking because they create a separate page for what they want to rank... But, often, the homepage also ranks.

        The reason they do this: they sell many products/services and if you rank the homepage for 1, you end up confusing the visitors...

        Example:

        you are an insurance company... home insurance, car insurance, health insurance, workers comp.

        If you rank for insurance, you're spending a heck of a lot of resources... to get non-qualified traffic.

        If you rank for home insurance... and a lot of your page is about the other things... you lose a lot of the home-insurance targeted traffic.

        Originally Posted by Mark806 View Post

        My thinking was most bigger brands have their home page set up as there about us or set up as a blog roll for new content, I was curious as to how this was viewed in google's eyes. I just don't see a lot of bigger brands trying to promote their home page other then for branding, you normally don't see their home page ranking unless you are searching for their company. Was just wondering if it was a Panda issue. I agree its a webpage just like any other page, just had that thought.
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      • Profile picture of the author nettiapina
        Originally Posted by Mark806 View Post

        My thinking was most bigger brands have their home page set up as there about us or set up as a blog roll for new content, I was curious as to how this was viewed in google's eyes. I just don't see a lot of bigger brands trying to promote their home page other then for branding, you normally don't see their home page ranking unless you are searching for their company. Was just wondering if it was a Panda issue. I agree its a webpage just like any other page, just had that thought.
        Some SEOs on this forum actually recommend that you don't have the latest blog articles on the front page. If the page is dynamic it's not going to rank for anything in the long run. Short "about us" is fine from both SEO and branding perspective.

        There's one huge reason why many home pages tend to be more powerful than other pages. Many companies get most of their backlinks to their home page. People are often referring to the company.
        Signature
        Links in signature will not help your SEO. Not on this site, and not on any other forum.
        Who told me this? An ex Google web spam engineer.

        What's your excuse?
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