How is this site ranking so well, poor seo

webboss

9 years ago

Well I think they are making a lot of link wheels and web 2.0 links so they can dominate the market...

[ 1 ] Thanks

Signature

Free SEO TOOLS Delivery Pakistan Affordable Seo services

{{ DiscussionBoard.errors[10444310].message }}

MikeFriedman

9 years ago

Originally Posted by tylerindo

I have a website in niche market, video production, and one of my competitors has been dominating the serps for over 2 years now. I ran a test on seo centro and their seo is poor, site slow, no social media whatsoever and the site is not mobile friendly. I did some digging and found that their sister company, a web design/seo company has been creating subdomains with landing pages linking directly to the video website. Is that all it takes to dominate the ranks?

I dont want to put their info out there, but if you use google canada and search for edmonton videographer you will find them at the top of the organic ranks. Any insight would be appreciated.

https://www.google.ca/search?espv=2&...r&oq=edmonton+ videographer&gs_l=serp.12...0.0.0.295767.0.0.0.0.0 .0.0.0..0.0....0...1c..64.serp..0.0.0.AmZl_aWMlsI

A slow site, not being mobile friendly, and no social signals are really not SEO factors.

Google did their little push on site speed. Really doesn't make a difference. The only time it will impact rankings is if the slight is painfully slow, as in it takes 10 seconds to load.

Then they did their whole mobile update. I have found and heard of exactly zero sites that got hit by that.

And social signals have never had anything to do with rankings.

You are likely looking at the wrong things when judging them.

[ 1 ] Thanks
3 replies

{{ DiscussionBoard.errors[10444317].message }}

tylerindo

9 years ago

thanks for the insight. I've always believed googles rules and penalties to be bs. It just seems like a scam to get people to buy adwords. I'll definitely look into link wheels and web 2.0 links as my paid links didn't do much for me.

[ 1 ] Thanks
1 reply

{{ DiscussionBoard.errors[10444328].message }}

MikeFriedman

9 years ago

Originally Posted by tylerindo

thanks for the insight. I've always believed googles rules and penalties to be bs. It just seems like a scam to get people to buy adwords. I'll definitely look into link wheels and web 2.0 links as my paid links didn't do much for me.

Don't buy into that conspiracy theory BS. It is nonsense. Google does not create penalties to get people into AdWords.

For every site that gets penalized, other sites rise up. Although that might drive someone to try AdWords, it also can result in a large advertiser now enjoying better rankings and deciding to cutback their ad budget.

And don't listen to the poster above. Link wheels and Web 2.0 links suck.

[ 1 ] Thanks
1 reply

{{ DiscussionBoard.errors[10444389].message }}

MrMintyBluez

9 years ago

Originally Posted by MikeFriedman

Don't buy into that conspiracy theory BS. It is nonsense. Google does not create penalties to get people into AdWords.

For every site that gets penalized, other sites rise up. Although that might drive someone to try AdWords, it also can result in a large advertiser now enjoying better rankings and deciding to cutback their ad budget.

And don't listen to the poster above. Link wheels and Web 2.0 links suck.

Well said, let me add something. LinkWheels is a great way to LOOSE rank rather than gain it permanently

[ 1 ] Thanks

{{ DiscussionBoard.errors[10444428].message }}

paulgl

9 years ago

Originally Posted by MikeFriedman

Then they did their whole mobile update. I have found and heard of exactly zero sites that got hit by that.

I cautioned(sic) people about that. No way was google going to trash
great site due to unfriendly mobile, if there was even such a thing
as being unfriendly mobile. I'd say at least half the sites I view in
mobile mode, suck that way. And I mean suck big time. I chuckled
yesterday when I was fiddling with and trying to use what google
calls a mobile adsense ad. The ad sucked.

People take .0001% of what google says, and take that as 100%.
They forget 99.999% of what really matters.

And page speed? There is no reliable way of measuring page
speed in real world, real location time...and have it mean anything

People just have no idea how the internet works.

Like I always say, if I was a real videographer.....I would not
rely on google for my business.

Paul

[ 1 ] Thanks
2 replies

Signature

If you were disappointed in your results today, lower your standards tomorrow.

{{ DiscussionBoard.errors[10444477].message }}

tylerindo 9 years ago

Thanks for the info. I do rely on google quite a bit and it is beginning to bite me in the ass. It worked good for awhile but my rank has dropped from 3 to 10th in the past year and I get virtually no traffic from that. The only saving factor was the local pack keyword stuffing technique which keeps my site relevant. Time to start doing some old school marketing.
- [ 1 ] Thanks
{{ DiscussionBoard.errors[10444497].message }}

yukon

Banned 9 years ago

Originally Posted by paulgl

Like I always say, if I was a real videographer.....I would not
rely on google for my business.

Paul

Why? A single video lead/contract can be worth 10s of thousands of dollars.

Google doesn't have to be the only traffic source but it is one traffic source. Traffic searches Google for video production/editing every single day.

[ 2 ] Thanks
2 replies

{{ DiscussionBoard.errors[10444500].message }}

tylerindo 9 years ago

It comes down to ranking. If I'm out of the top 5 I see no traffic. People google for videographers and go down the list one by one. Usually by the 3 or 4th site they have their person. I have a small network that
keeps me busy but putting all of the eggs in one basket is not a safe way to go. Plus a lot of our jobs are one offs.I mean how many promo videos does one company need? I really need to improve my networking/people skills .
- [ 1 ] Thanks
- 1 reply
{{ DiscussionBoard.errors[10444508].message }}
- yukon Banned 9 years ago
  
  Originally Posted by tylerindo
  
  Plus a lot of our jobs are one offs.I mean how many promo videos does one company need?
  
  You might be surprised...
  
  My brother does pro video production/editing, he's worked multiple TV commercials (Lowes, etc...) & also training videos for manufactures.
  
  Target niches that need repetitive work done.
  
  [ 1 ] Thanks
  
  {{ DiscussionBoard.errors[10444590].message }}

paulgl

9 years ago

Originally Posted by yukon

Why? A single video lead/contract can be worth 10s of thousands of dollars.

Word of mouth in that genre is king. Ditto for a lot of things.

I have known no one who ever did a google search, out of the blue,
for someone to video a wedding or other such thing. No way.

I'm sure it happens, but man your friends friends give shout outs.

I used to cater weddings on the side, and have been to a ton.

In fact, a lot of people do a wedding coordinator who knows a guy.
Or multiple guys. The whole package.

If you could indeed get thousands for one lead...then I'd be using
adwords.

And advertising....

Sometimes I wonder if people ever come up with a business plan.
It would not have google front and center. Back page stuff at best.

Like I always say, if google is responsible for my business and profits,
then I don't really have a business. I have a crap shoot.

Paul

Thanks
1 reply

Signature

If you were disappointed in your results today, lower your standards tomorrow.

{{ DiscussionBoard.errors[10446205].message }}

yukon

Banned 9 years ago

Originally Posted by paulgl

Word of mouth in that genre is king. Ditto for a lot of things.

I have known no one who ever did a google search, out of the blue,
for someone to video a wedding or other such thing. No way.

I'm sure it happens, but man your friends friends give shout outs.

I used to cater weddings on the side, and have been to a ton.

In fact, a lot of people do a wedding coordinator who knows a guy.
Or multiple guys. The whole package.

If you could indeed get thousands for one lead...then I'd be using
adwords.

And advertising....

Sometimes I wonder if people ever come up with a business plan.
It would not have google front and center. Back page stuff at best.

Like I always say, if google is responsible for my business and profits,
then I don't really have a business. I have a crap shoot.

Paul

Sure, I agree personal referrals is usually better for most things but that's not the only traffic source that exist. People search Google for video production/editors, I know the niche. It doesn't make sense to me to own a website that sells a service & not target Google SERPs.

I don't get the Adwords comment considering it's the same traffic source as organic SERPs (SEO).

[ 2 ] Thanks
1 reply

{{ DiscussionBoard.errors[10446237].message }}

michalatherton

9 years ago

Most sites are either "stores" (selling something) or "magazines" (offering free articles, and making their money from ads). Let's take these one at a time. If you're running a store, think about what would make your store outstanding:
Low prices, or super-high-quality products (depending on the audience you're targeting)
Large selection
Friendly, responsive customer service
Easy ordering process
Tons of information about the products you sell (answering every question a would-be shopper could have about the products)
Customer reviews of the products
Doing something better than your competitors. After all, if you don't do anything better than your competitors, then why should you rank higher than them?

Thanks
1 reply

Signature

Tobacco Machinery
Tobacco Machines
Cigarette Machinery Cigarette Machines Cigarettes Cigarette Manufacturers Cigarette Suppliers Cigarette Traders Cheap Cigarettes

{{ DiscussionBoard.errors[10447352].message }}

tylerindo

9 years ago

Originally Posted by michalatherton

Most sites are either "stores" (selling something) or "magazines" (offering free articles, and making their money from ads). Let's take these one at a time. If you're running a store, think about what would make your store outstanding:
Low prices, or super-high-quality products (depending on the audience you're targeting)
Large selection
Friendly, responsive customer service
Easy ordering process
Tons of information about the products you sell (answering every question a would-be shopper could have about the products)
Customer reviews of the products
Doing something better than your competitors. After all, if you don't do anything better than your competitors, then why should you rank higher than them?

That's the funny part. A lot of these "video" companys are pretty bad when comes to making videos but better than me at the seo. It isn't about being the best, just being more visible.

[ 1 ] Thanks
1 reply

{{ DiscussionBoard.errors[10447365].message }}

yukon

Banned 9 years ago

Originally Posted by tylerindo

That's the funny part. A lot of these "video" companys are pretty bad when comes to making videos but better than me at the seo. It isn't about being the best, just being more visible.

Just so you know, the michalatherton forum profile is a spammer, maybe even a bot.

He/it has 37 copy/paste post.

Example, here's part of the the comment you quoted:

"answering every question a would-be shopper could have about the"

He/it doesn't care about this thread, it's all about the forum sig link spam.

[ 1 ] Thanks

{{ DiscussionBoard.errors[10447563].message }}

AlphaWarrior

9 years ago

Originally Posted by MikeFriedman

A slow site, not being mobile friendly, and no social signals are really not SEO factors.

Google did their little push on site speed. Really doesn't make a difference. The only time it will impact rankings is if the slight is painfully slow, as in it takes 10 seconds to load.

Then they did their whole mobile update. I have found and heard of exactly zero sites that got hit by that.

And social signals have never had anything to do with rankings.

You are likely looking at the wrong things when judging them.

Originally Posted by MikeFriedman

Don't buy into that conspiracy theory BS. It is nonsense. Google does not create penalties to get people into AdWords.

For every site that gets penalized, other sites rise up. Although that might drive someone to try AdWords, it also can result in a large advertiser now enjoying better rankings and deciding to cutback their ad budget.

And don't listen to the poster above. Link wheels and Web 2.0 links suck.

I agree with you that the above factors do not make a difference.

So, do you have any ideas or suggestions as to why the site ranks so high?

Thanks!

[ 1 ] Thanks

{{ DiscussionBoard.errors[10444585].message }}

Tim3

9 years ago

Perhaps they have better backlinks than anyone else?

Maybe they are blocking Majestic, Ahrefs etc

[ 1 ] Thanks

Signature

{{ DiscussionBoard.errors[10444443].message }}

tylerindo

9 years ago

who knows. the site in question is video edmonton dot ca
All I could find was the subdomains from their web design company linking to them.

[ 1 ] Thanks
1 reply

{{ DiscussionBoard.errors[10444449].message }}

Tim3 9 years ago

Originally Posted by tylerindo

who knows. the site in question is video edmonton dot ca
All I could find was the subdomains from their web design company linking to them.

Majestic says they have 35 links, from 10 domains but the last crawl gave a 406 error.

Poor SEO and the things you mention may not stop Google giving a page good ranking, especially if it has had a manual review rating.
- [ 1 ] Thanks
Signature
{{ DiscussionBoard.errors[10444466].message }}

yukon

Banned 9 years ago

If that site (videoedmonton [dot] ca) is ranking for any half way competitive keywords I bet my last nickel they have other domains 301 redirecting back to that domain.

[ 1 ] Thanks
1 reply

{{ DiscussionBoard.errors[10444474].message }}

AlphaWarrior

9 years ago

Originally Posted by yukon

If that site (videoedmonton [dot] ca) is ranking for any half way competitive keywords I bet my last nickel they have other domains 301 redirecting back to that domain.

How does a 301 help with ranking? I thought a 301 only redirected traffic from one page to another page. What am I missing?

Thanks!

Thanks
1 reply

{{ DiscussionBoard.errors[10444612].message }}

MikeFriedman

9 years ago

Originally Posted by AlphaWarrior

How does a 301 help with ranking? I thought a 301 only redirected traffic from one page to another page. What am I missing?

Thanks!

It points the links there too.

Thanks
1 reply

{{ DiscussionBoard.errors[10444616].message }}

AlphaWarrior

9 years ago

Originally Posted by MikeFriedman

It points the links there too.

I thought that search engines got the backlink info from the webpage source code. Apparently I was wrong.

If I understand you correctly, even though the source code says that A links out to B, if B has a 301 redirect to C, then the search engines see it as A linking to C, not as A linking to B. Confusing, but is this correct?

Thanks!

[ 1 ] Thanks
1 reply

{{ DiscussionBoard.errors[10446069].message }}

MikeFriedman

9 years ago

Originally Posted by AlphaWarrior

I thought that search engines got the backlink info from the webpage source code. Apparently I was wrong.

If I understand you correctly, even though the source code says that A links out to B, if B has a 301 redirect to C, then the search engines see it as A linking to C, not as A linking to B. Confusing, but is this correct?

Thanks!

Pretty much.

[ 1 ] Thanks

{{ DiscussionBoard.errors[10446127].message }}

jasonthewebmaster

Banned 9 years ago

seems to me maybe their domain name has more to do with their rankings than other stuff. some people think keywords in a domain dont matter anymore but i know for a fact they still do. i rank brand new sites #1 all the time with new domains.

[ 1 ] Thanks

{{ DiscussionBoard.errors[10446222].message }}

umarfarooq

9 years ago

I guess they're using their "Blog Network" to dominate SERPs by providing HQ backlinks which are relevant as well.

Thanks

{{ DiscussionBoard.errors[10447855].message }}

How is this site ranking so well, poor seo

Trending Topics

Course that teach how to make money form music

Worth of link building in Ecommerce SEO

Why My Website is Not Indexed in Google?

Coca-Cola's AI holiday campaign is a blunder

I didn't know this - am I the only one?