HELP! Should I fire my SEO expert for laziness or incompetence or am I missing the point?
- SEO |
My market and users are in mainly Kenya. The site is a ecommerce site. When it comes to SEO our aspiration is to rank top in our regional Google. We do not care much for the global google ranking. Well if we rank global then it is plus.
The keywords I am targeting is "XYZ Shoes" (just an example) with 14000 monthly search in Kenya and in Google keyword tools its ranked high competition.
My seo guy is telling me it is too competitive and that I should instead go for "XYZ Shoes Kenya" which has just 800 monthly searches. I dont like this. Why should I compete for a small search keyword when I can compete for a more popular one? My main goal is to be found when buyers type "XYZ shoes". Will they still find me if I just optimize for "XYZ shoes kenya" when they search for "XYZ shoes"?
Now I find this a turn off but I need to know if I am missing something. I am just an SEO novice but how hard is it for a good SEO expert to compete for such a keyword in a regional market? How much competition can there be in such small region when people a optimizing for highly competitive keywords globally and acheiving it.
The explanation I get is that it is better to add country name to the keyword in order to localize the search. But the problem is that according to my research the popular search for the that keyword has no country name attached. They also say that it will take a long time before I will rank for the keyword,
But my website is 3 years old and already localized and pointing to Kenya in Google and in the website name and i am assuming that even if the keyword is global, if the right SEO work is done, when that keyword is search for in Kenya and from kenya my site can rank high there even if it is buried in #500 in the USA.
I am hoping you the expert reading this gets my problem and advice me. Is my SEO expert lazy and should I fire him?
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