I'm new to IM and I've been looking at different ways to get started. I've been researching a lot in the past few weeks and local SEO keeps coming up as something I have a strong interest in.
It looks like building back links to the main site you are trying to rank is one of the strategies and it seems like through PBNs a lot of people are abusing it. It looks like a black hat/grey hat strategy that I don't want to employ. What are white hat alternatives to it?
Does avoiding using PBNs and using only white hat techniques delay the ranking of the site by a lot? I'm looking to buy a course from someone who seems well respected, but employs the PBN technique and that makes me hesitant about buying it.
Any light that can be shed on this subject will be greatly appreciated.