We fired a SEO guy and then...

39 replies
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Hi everyone, We joined this forum to get some help and learn SEO.

We fired an SEO guy in India. The day we did that our sales fell to basically zero. It was for one of our other websites... How is that possible and how would we fix it? Any idea what he could have done? We pulled his account permissions before we fired him.

Any advice as to what he has done would be more than helpful. We don't know where to begin to fix it.

Janice
#fired #guy #seo
  • Profile picture of the author KylieSweet
    When it comes to SEO services most of the complains are from Indian SEOs and I'm not surprised. Try to analyze the website's history with the SEO guy and find out what kind of implementation he did on the site then fix what ever on page or off page it is. Begin to improve your site by studying your target users behavior that will give an in-depth on how to provide their needs and expectations from your brand.
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    • Profile picture of the author chestnut1892
      This is the work he performed:

      on-page implementations.
      off-page link building.

      Thats all we can tell because we are so unfamiliar with SEO.
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  • Profile picture of the author chestnut1892
    Question: We have an old html website with over 1700 pages. We have copied some of that content to our new ecommerce site. Does google penalize for that?
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  • Profile picture of the author nikhilsharmass
    He stopped everything from his end.
    P.S I am an Indian so I know my Indian fellows
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  • Profile picture of the author chestnut1892
    What does it mean he stopped everything? Did he do something bad?
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  • Profile picture of the author nikhilsharmass
    No. I meant He maybe deleted the old backlinks. or Blocked your links.
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  • Profile picture of the author chestnut1892
    Blocked my links? Please explain what that means. I appreciate your help.
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  • Profile picture of the author nikhilsharmass
    I don't know what trick he was using. But I am sure he did something with backlinks.
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  • Profile picture of the author mariajerek
    he means that all the links which that guy had made for your website are not working anymore just because they were deleted or removed from those sites. As he had made those links so he had the details of credentials, so he can edit or remove the backlinks of your website. So check the backlinks of your sites may be you can get idea. You can use paid tools or free backlink checker tool and also use webmaster account tool....
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  • Profile picture of the author richasharma
    may be he has used google disavow tool
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    • Profile picture of the author nettiapina
      Originally Posted by chestnut1892 View Post

      Blocked my links? Please explain what that means. I appreciate your help.
      The word "block" doesn't mean anything in this context.

      Originally Posted by chestnut1892 View Post

      What does it mean he stopped everything? Did he do something bad?
      "Stopped" is also a poorly chosen word. It's possible that the guy had build backlinks on properties that he controls, and simply removed those links as soon as you cancelled your order.

      However, this doesn't really match the timeline you presented. Even Google doesn't register the change in backlinks that quickly. Did this guy also run some PPC style advertising? If you stop that the effect would be immediate. If it's only SEO it'd be more likely that the guy did something he shouldn't have as part of his SEO efforts.

      I'd suggest that you try to understand what's going on. You need at least your visitor statistics and access to Google Webmaster Tools. Of course you may need some assistance to really get any insight from this data. It's almost impossible to help without having access to any stats of the site.

      I'd also suggest a SERP tracker, and a backlink checker. Majestic and Ahrefs are decent and well-known backlink tools. If your SEO sent you reports of your previous results they may help you. If you have no previous reports or records a SERP tracker is not immediately helpful, but a backlink checker might show if the number of links to your site has dropped. Please note that it might take a couple of weeks for a 3rd party tool to register a dropped link.
      Signature
      Links in signature will not help your SEO. Not on this site, and not on any other forum.
      Who told me this? An ex Google web spam engineer.

      What's your excuse?
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  • It was probably a PBN of his. Once you cancelled he removed all your links from his blog network and bye bye rankings.
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  • Profile picture of the author yukon
    Banned
    OP has no idea what's going on so they ask random people on a forum what happened.

    That makes sense.
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    • Profile picture of the author dburk
      Hi Janice,

      Sounds as if you might be a victim of a somewhat dirty trick that many unethical SEO guys do these days. Real SEO work doesn't go away when you stop performing work, it usually continues to benefit your website for years into the future.

      Instead of performing SEO work to benefit your website, he may have been building links to his own website, and then redirecting the traffic to yours. In that scenario you are not paying for SEO work to promote your website. Instead, you are renting traffic from that SEO guy's website and he's using your fees to build up traffic to his own a website.

      It's unethical, in my opinion, if he does not disclose the fact he is only renting you the traffic, especially if you hired him to perform SEO for your website. That amounts to fraud, but you don't have a realistic legal remedy because he's based in India, and presumably you are not.

      Of course there are other dirty tricks that he might have pulled, like using the disavow tool to disavow the links he built, or requesting that your website be de-indexed via the Google Search Console. In effect sabotaging your website.

      The first thing you need to do is check to see if your website is still indexed in Google. Just search in Google using the following search string: site:YourDomain.com
      (replace YourDomain.com with your actual website name)

      Next, head on over to Google Webmaster Tools and take ownership of your website property so that the guy you fired can do no more harm. You can also gain insight as to what may have happed by looking over the data in the Search Console in Webmaster Tools.

      HTH
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      • Profile picture of the author LDigitalist
        Originally Posted by dburk View Post

        Hi Janice,

        Instead of performing SEO work to benefit your website, he may have been building links to his own website, and then redirecting the traffic to yours. In that scenario you are not paying for SEO work to promote your website. Instead, you are renting traffic from that SEO guy's website and he's using your fees to build up traffic to his own a website.

        HTH
        Now that's just scary - as if SEOs actually do that?!

        When you say sales fell to basically zero... what were they before? Was this a significant drop or just coincidental that it fell on the day you fired this dodgy sounding dude?

        The first thing I'd do is check Google Analytics and have a dig around at what's going on. Where your traffic has been coming from, and what sources have been converting into sales. I would image if you were receiving redirected traffic from your SEO guy's website that this wouldn't be converting into sales anyway

        You might also want to have a look at something like SERPwoo.com to see what's been going on with your rankings etc.
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    • Originally Posted by yukon View Post

      OP has no idea what's going on so they ask random people on a forum what happened.

      That makes sense.
      Yukon you should know this is the norm on this section lol
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      • Profile picture of the author yukon
        Banned
        Originally Posted by TotalWebsiteControl View Post

        Yukon you should know this is the norm on this section lol
        True.

        If someone at McDonalds messed up my order I probably wouldn't go to Burger King asking where it all went wrong.
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        • Profile picture of the author nettiapina
          Originally Posted by yukon View Post

          If someone at McDonalds messed up my order I probably wouldn't go to Burger King asking where it all went wrong.
          This is like going to the front door of the Burger King, and asking a random shabby-looking guy why McDonalds didn't deliver.
          Signature
          Links in signature will not help your SEO. Not on this site, and not on any other forum.
          Who told me this? An ex Google web spam engineer.

          What's your excuse?
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  • Profile picture of the author danparks
    Originally Posted by chestnut1892 View Post

    We fired an SEO guy in India. The day we did that our sales fell to basically zero.
    OP says sales fell to zero the same day SEO was fired, so most of the suggestions don't add up. For instance, disavowing backlinks, if that even works, wouldn't have an immediate effect on rankings. Same with removing backlinks from a PBN - no immediate effect.

    Somehow removing traffic does make sense. I hadn't thought of this:

    Originally Posted by dburk View Post

    Instead of performing SEO work to benefit your website, he may have been building links to his own website, and then redirecting the traffic to yours. In that scenario you are not paying for SEO work to promote your website. Instead, you are renting traffic from that SEO guy's website and he's using your fees to build up traffic to his own a website.
    Tricky. Never thought about that one. Kind of clever, really. I need to drop my ethical standards and start doing cool SEO stuff like this!
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  • Profile picture of the author sw995
    He most likely is operating a private blog network and when he was fired he deleted all the backlinks that are pointing toward your site, which is the obvious reason for a keyword ranking crash.
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    • Profile picture of the author danparks
      Originally Posted by sw995 View Post

      He most likely is operating a private blog network and when he was fired he deleted all the backlinks that are pointing toward your site, which is the obvious reason for a keyword ranking crash.
      Traffic stops the same day backlinks are removed??
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  • Profile picture of the author HostStage
    I would warmly recommand you to check your .htaccess file or your index.php file to see whether there isn't a ban on going here. (except for your IP)
    Since, it seems simultaneous with the day you fired him i would more likely investigate a server side trick rather than thinking vanished links which would take a few days to be reflected in the rankings.
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  • Profile picture of the author Dokemion
    Originally Posted by chestnut1892 View Post

    Hi everyone, We joined this forum to get some help and learn SEO.

    We fired an SEO guy in India. The day we did that our sales fell to basically zero. It was for one of our other websites... How is that possible and how would we fix it? Any idea what he could have done? We pulled his account permissions before we fired him.

    Any advice as to what he has done would be more than helpful. We don't know where to begin to fix it.

    Janice
    First tell us why you fired that SEO guy.
    Second check his link reports and check the source code of the affected website. he probably set it to noindex or something alike.
    Third update us.
    Signature

    Contact me for any SEO Services you need I'm glad to be of your service.

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  • Profile picture of the author ktz16
    I wonder if he did SEO on a site he owned and all the traffic was forwarded to your site. When you cut him off he cut you off and is sending the traffic elsewhere.
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    • Profile picture of the author bluejeans
      Originally Posted by danparks View Post

      Traffic stops the same day backlinks are removed??
      Originally Posted by ktz16 View Post

      I wonder if he did SEO on a site he owned and all the traffic was forwarded to your site. When you cut him off he cut you off and is sending the traffic elsewhere.
      That's the only scenario in my mind that could turn the traffic off like a tap. Even if he used his own PBN to rank this person's site, it would not have affected rankings in one day. Unless the "one day" is a dramatic exaggeration; would be nice for the OP to come back and clarify.
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  • Profile picture of the author Jake Sacks
    Should have got detailed reports of your traffic and where it was coming from. You can also re-hire him and get the data then.
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  • Profile picture of the author vithobaaseo
    that SEO guy would have submitted your website link in various irrelevant sites or any spammy website in order to degrade your site. Please go to webmaster tool and check if there is any spammy content or link. If there is any use disavow tool. Change all the password like admin panel, wordpress, hosting etc...
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  • Profile picture of the author paladinseo
    first identify the problem, wait a couple of weeks sometimes it fixes itself, if not, hire a areal seo expert
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  • Profile picture of the author DexterGallagher
    He's created a back door, so if this very instance occurred, he could come back and damage your business, by stopping your traffic. We know from bitter experience...our Indian SEO guy did the same then tried to blackmail us to pay and get the site back on Google, problem for him was he'd already mentioned this tactic to target a competitor and I said no! He then went working for same competitor and did this to us.

    We had backups, we removed the back door and complete secure install and added back up after security scan. Now we rank higher than competitor.

    I emailed the correspondence were he mentions targeting the compattors site to the owner and they sacked him too!
    Signature

    We offer mobile optimized websites at http://mobilewebsitecreationltd.co.uk/

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    • Profile picture of the author yukon
      Banned
      Originally Posted by DexterGallagher View Post

      He's created a back door so if this very instnace occurred, he could come back and damage your business. We know from bitter experience...our Indian SEO guy did the same then tried to blackmail us to pay and get the site back on Google, problem for him was he'd already mentioned this tactic to target a competitor and I said no! He then went working for same competitor and did this to us.

      We had backups, we removed the back door and complete secure install and added back up after security scan. Now we rank higher than competitor.

      I emailed the correspondence were he mentions targeting the compattors site to the owner and they sacked him too!



      It could be something less dramatic like the SEO used his own domains as buffers on the backlinks used to rank OPs pages.

      OP isn't exactly volunteering any useful info. Saying he did on-page & off-page SEO isn't descriptive.
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      • Profile picture of the author DexterGallagher
        Yukon,

        I was just going on my personal (bitter) experience.

        Agree, OP is not giving that mucn away!

        Originally Posted by yukon View Post

        It could be something less dramatic like the SEO used his own domains as buffers on the backlinks used to rank OPs pages.

        OP isn't exactly volunteering any useful info. Saying he did on-page & off-page SEO isn't descriptive.
        Signature

        We offer mobile optimized websites at http://mobilewebsitecreationltd.co.uk/

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  • Profile picture of the author Engineer2Blogger
    You're best of hiring an SEO consultant for a few days to explain to you what has happened and possible fixes. People on this forum range from total newbies to experts and we all love giving advice so you may just get even more confused!

    If your business is a full-time business and is generating a decent income, your best to fix this fast with the right advice.

    All the best!
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  • Profile picture of the author paulgl
    Originally Posted by chestnut1892 View Post

    Hi everyone, We joined this forum to get some help and learn SEO.

    We fired an SEO guy in India. The day we did that our sales fell to basically zero. It was for one of our other websites... How is that possible and how would we fix it? Any idea what he could have done? We pulled his account permissions before we fired him.

    Any advice as to what he has done would be more than helpful. We don't know where to begin to fix it.

    Janice
    No way could these clowns from india do anything
    to stop your sales unless they blocked a way to buy,
    view the site, etc.

    SEO does not work like that.

    The internet does not work like that.

    Google does not work like that.

    It's not about links or anything remotely related to SEO.

    I would say with 100% certainty that your good sales
    were in no way, shape, or form, related to anything
    positive these clowns did.

    But turning over your money sites to idiots in india,
    is just dumb. They can wreak havoc if they choose to.

    I would scan the site, clean it up, copy it, transfer it
    to another host. You can actually get your new host
    to do this.

    Don't avoid any deals in pakistan, india, turkey, vietnam,
    russia, ukraine, china, ....

    BTW, makes no difference if you gave access to files
    to this clown. India is ripe with crapola and people
    waiting to do it.

    Paul
    Signature

    If you were disappointed in your results today, lower your standards tomorrow.

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    • Profile picture of the author DexterGallagher
      Paul,

      I am guessing, that the OP used the Indian SEO guy to rank his site, so the SEO guy removed the links, PBN etc that got the OP the traffic/sales and now the OP has no traffic and no sales.

      OP could go down the PPC route?


      Originally Posted by paulgl View Post

      No way could these clowns from india do anything
      to stop your sales unless they blocked a way to buy,
      view the site, etc.

      SEO does not work like that.

      The internet does not work like that.

      Google does not work like that.

      It's not about links or anything remotely related to SEO.

      I would say with 100% certainty that your good sales
      were in no way, shape, or form, related to anything
      positive these clowns did.

      But turning over your money sites to idiots in india,
      is just dumb. They can wreak havoc if they choose to.

      I would scan the site, clean it up, copy it, transfer it
      to another host. You can actually get your new host
      to do this.

      Don't avoid any deals in pakistan, india, turkey, vietnam,
      russia, ukraine, china, ....

      BTW, makes no difference if you gave access to files
      to this clown. India is ripe with crapola and people
      waiting to do it.

      Paul
      Signature

      We offer mobile optimized websites at http://mobilewebsitecreationltd.co.uk/

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      • Profile picture of the author paulgl
        Originally Posted by DexterGallagher View Post

        Paul,

        I am guessing, that the OP used the Indian SEO guy to rank his site, so the SEO guy removed the links, PBN etc that got the OP the traffic/sales and now the OP has no traffic and no sales.

        OP could go down the PPC route?
        Google does not work that way. That was my whole point.

        I could eliminate all links at 8am, but will not see a sinking at 8:01, 8:02,
        9am...etc.

        According to this guy, as soon as he stopped...it stopped.
        No way could that happen unless someone tampered with the site.

        And there is a plethora of people who can wreak havoc with your
        site, even if you did not give them login details.

        If you have them login details, ditto to what I said before.

        It's not about links, PBNs, or other. These india guys were
        selling snake oil. I have serious doubts they did anything
        constructive. It was the site, well, just being what it was.

        No way could they turn off sales by removing whatever they
        did. Unless you said it was 3 months later...

        Consider this. If all links to adobe were taken down,
        hypothetically, do you think that would affect adobe?

        Google can take manual action like they did with jcpenney.
        But removing those links did not mean jcpenney suddenly
        started getting zero traffic. Google manually manipulated the
        results to take action, only because of the publicity. And
        they had to do it right away. Instantly, to save face.

        So, these guys in india could do something that would make
        google take a manual penalty. That but that aint overnight.
        It would take a lot longer than jcp. They would have had
        to do something with the site itself.

        Paul
        Signature

        If you were disappointed in your results today, lower your standards tomorrow.

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  • Profile picture of the author Sumon2k7
    If I've same problem with my website and sales condition. I already would have analyzed my site through Google webmaster tool, to find out where actually this problem is causing from. So best option for you now, either contact with that Indian guy and ask what's wrong or analyze your website through webmaster tool.

    One more thing, why did you fired that guy, since his backlink creation was helping your website selling improvement.
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  • Check out the previous monthly SEO reports of your website and then analyze whats wrong with it.
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  • Profile picture of the author jdrose44
    Long story short, it sounds like you need to hire someone to actually look into the details and configuration of your site to determine what has actually happened.
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