Trying to Build SEO Company

by dkee101 29 replies
Hello

I am currently trying to build an internet firm which specializes in website design, development, and marketing (mostly SEO + videos, etc for marketing)

I have a company I work with that builds my websites decently, just finished this one for me (Kee Business Solutions LLC) literally just launched and still critiquing.

I am pretty sure I can get my guys to do the on-page SEO, but my main issue is connecting the dots with SEO altogether. I know of on-page/ off-page seo and all the details to not spin articles etc, but my main issue is using the "legal" tools like blog tools that spread the word to other bloggers, vs contact each blogger myself, or managing other portions of off-page SEO in order to get the best distribution.

In terms of organic content I am having REAL articles, videos, testimonials, and social media content created for these companies, but I need to master what each is worth and how to work with local vs internet SEO clients.. Sooo much!

I see "affiliate marketing" seems to be the hot item? I need to look into that, but still, I need an SEO tutor!!! Someone I can bounce questions off of and knows what they are talking about. Any help is greatly appreciated!!
#search engine optimization #build #company #seo
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  • Profile picture of the author yukon
    So you have no idea how to rank a page but you want to sell SEO?
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    • Profile picture of the author Curtis2011
      Originally Posted by yukon View Post

      So you have no idea how to rank a page but you want to sell SEO?
      He'll fit right in with 99% of people selling "how to make money online" products.
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  • Profile picture of the author paulgl
    Just curious...what kind of seo videos are
    you going to upload?

    I hate to break the news, but I can't see how
    affiliate marketing is the hot item.

    Paul
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  • Profile picture of the author dkee101
    @yukon, that is absolutely right which is why I am here asking in order to build up my knowledge in order to do such insane things! Do you have any helpful tips besides wasted questions?

    @PaulGl, the videos will be of customer testimonials, how-to, etc
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    • Profile picture of the author yukon
      Originally Posted by dkee101 View Post

      @yukon, that is absolutely right which is why I am here asking in order to build up my knowledge in order to do such insane things! Do you have any helpful tips besides wasted questions?

      Sure, I have a tip. Learn SEO.

      The way you're going about this looks like you're trying to scam SEO buyers.
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    • Profile picture of the author Kay King
      This thread makes no sense unless your goal is to promote the new site - which doesn't appear to be online yet.

      Nice design and good range of services but the claims of experience and results, etc on the site don't fit with your comments here.

      In another thread you said

      I just started studying SEO a week ago
      But on the site you link to you claim you can "double the business" of your clients. It's hard to me to reconcile the person asking these questions with the person who owns that site.
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    • Profile picture of the author MrMintyBluez
      Originally Posted by dkee101 View Post

      @yukon, that is absolutely right which is why I am here asking in order to build up my knowledge in order to do such insane things! Do you have any helpful tips besides wasted questions?

      @PaulGl, the videos will be of customer testimonials, how-to, etc
      Concerning SEO, I would advise that you not touch a SINGLE client website for SEO purposes UNTIL you have proven that you CAN get quality rankings with YOUR own sites.

      If you mess up someone else websites rankings and or get them penalized you'll go out of business fast than rain falls.
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      • Profile picture of the author cbpayne
        Originally Posted by MrMintyBluez View Post

        If you mess up someone else websites rankings and or get them penalized you'll go out of business fast than rain falls.
        Not to mention the harm that you would do do real people who real businesses depend on the website
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  • Profile picture of the author Jonny2spoons
    I think every SEO has been in your position at some stage or other, and understanding your weaknesses means you can address them and grow. Although forums are great for learning, as you say there's soooo much to learn it can be overwhelming.

    I've done some great courses and had a couple of great mentor's in my time as an SEO. PM me if you want to know who they are and how to contact them, or take a look at some of the courses available out there and find one that meets your needs.
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  • Profile picture of the author dkee101
    Awesome I love all the positive feedback! Thanks @johnny I appreciate your encouragement I will def do so!

    @KayKing LOL wow you hang out here alot huh? As a matter of fact since you asked, I do business development for companies and obviously SEO is very lucrative for my business. I have hired SEO companies who have given me good and bad for my customers and have since started learning on my own to get rid of the crap SEO people out there. Apparently that is myself also since I am here asking questions, personally I know it's because I have not explained my ENTIRE BUSINESS to this forum as I didnt think that was needed. I connect the dots with businesses, sales, process modeling, and scaling appropriately, I dont have time to learn SEO myself but am seeking to learn as much as possible in order to regulate it.

    My videos and articles are not spam, if anything they are the complete opposite minus me ranking them because I still learning the process of doing so. If it's as easy as submit to youtube obviously I would be doing that, but there is more to it.

    Anyone minus the #trolls that dont care to actually give me useful insight to managing this portion of my business please do so! Leave the hate for the other threads please I am just trying to do this as legit as possible and learn in the process.
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    • Profile picture of the author yukon
      Originally Posted by dkee101 View Post

      I do business development for companies and obviously SEO is very lucrative for my business. I have hired SEO companies who have given me good and bad for my customers and have since started learning on my own to get rid of the crap SEO people out there.


      How ironic, you don't know SEO but that's ok, it's only a problem when you buy SEO from other people that don't know SEO.

      The reason I'm giving you grief is you can't rank your own pages but you want to sell SEO services. We see that crap on this forum all the time, granted it's usually India.

      You can't possibly sell legit SEO services until you can rank your own pages.

      My point is forget selling SEO until you can rank your own pages.

      Now If you would have came in here asking the right question (How can I learn SEO to rank my own pages) there would have been a slightly more helpful tone on the thread.

      I don't mind helping people learn SEO but I won't help people claim to be an SEO sell services when they have no business selling.

      Keep in mind you will not learn SEO in a short amount of time, especially to the point of selling legit SEO services.
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  • Profile picture of the author dkee101
    If it means anything I have companies paying $500 - $3,500 per month for these crappy SEO companies, if I cannot learn on my own I will happily hire a company to do so but I cannot have another company hold this kind of leverage over my company or clients.

    Thanks again for the positive feedback and support!
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    • Profile picture of the author Kay King
      That's the explanation I was missing. The site you linked to was too professional to connect in my mind with the simplistic questions being asked.

      When you give a better context of why you are asking a rather basic question....you are more likely to attract members who have the knowledge to give a good and useful answer. Something to consider.
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    • Profile picture of the author yukon
      Originally Posted by dkee101 View Post

      If it means anything I have companies paying $500 - $3,500 per month for these crappy SEO companies, if I cannot learn on my own I will happily hire a company to do so but I cannot have another company hold this kind of leverage over my company or clients.

      Thanks again for the positive feedback and support!

      That would be the logical thing to do, hire someone that has proven they'll rank your client pages. Test them out on your own pages first. Use your own domains/pages to qualify an SEO service provider. Better yet hire a local SEO service provider that will let you look over their shoulder & show you how to rank pages.
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      • Originally Posted by dkee101 View Post

        Hello

        I am currently trying to build an internet firm which specializes in website design, development, and marketing (mostly SEO + videos, etc for marketing)

        I have a company I work with that builds my websites decently, just finished this one for me (Kee Business Solutions LLC) literally just launched and still critiquing.

        I am pretty sure I can get my guys to do the on-page SEO, but my main issue is connecting the dots with SEO altogether. I know of on-page/ off-page seo and all the details to not spin articles etc, but my main issue is using the "legal" tools like blog tools that spread the word to other bloggers, vs contact each blogger myself, or managing other portions of off-page SEO in order to get the best distribution.

        In terms of organic content I am having REAL articles, videos, testimonials, and social media content created for these companies, but I need to master what each is worth and how to work with local vs internet SEO clients.. Sooo much!

        I see "affiliate marketing" seems to be the hot item? I need to look into that, but still, I need an SEO tutor!!! Someone I can bounce questions off of and knows what they are talking about. Any help is greatly appreciated!!


        You could always hire Yukon to teach you the basics all the way to the expert material i heard he does it for Free on his days off. lol

        Just kidding.

        Anyways you should atleast know the basics about the business you are trying to get into. That's like me trying to start a used car sale service. It just doesn't make sense you know?
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  • Profile picture of the author dkee101
    @Yukon, apparently me saying "I need an SEO tutor" must have been pretty confusing, I apologize!

    To be honest I think the fact you are following other threads I have asked questions on and not knowing what I am doing behind the scenes is causing you even more confusion, I apologize, not your fault!

    Incase you missed it, I am only actively selling what I CAN do which is design, development, and business dev bs. I AM BUILDING my SEO portion of my company (bare with me might get complicated) the other articles I am referring to are those related to the companies I have hired for my clients (they charge similar rates)

    While I get SEO on lock for myself (on my own websites) I am looking for someone "to bounce ideas off of" while I do so ON MY OWN SITES.. To be honest, I've spent more time trying to explain than learning on this thread, time to move along!

    Thanks for those who actually contributed, not wasted my time asking retarded questions and stalking other threads LOL
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  • Profile picture of the author MrMintyBluez
    So now you are saying you need a SEO mentor?
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  • Profile picture of the author Greg guitar
    I can't agree with implying that this person is somehow unethical for wanting to add SEO to his/her (sorry; gender unclear), service offerings, just because s/he isn't an SEO expert. Clearly s/he is trying to learn more, so as to avoid not only getting burned, but to avoid burning any clients. In other words, part of due diligence is to learn enough about the topic to be able to vet the service providers that one hires or JV's with.

    This is a forum for entrepreneurs, which includes expert freelancers that only sell their own labor and expertise, but also includes people who want to wheel and deal, selling stuff they didn't build, or services they can't personally provide. It is a very old, legitimate business model to buy services one doesn't personally provide and resell them at a profit.

    If you think that's sleazy, then you must think your grocer is sleazy because she doesn't know the first thing about milking a cow, yet has the gall to claim to sell quality cheese.
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    • Profile picture of the author yukon
      Originally Posted by Greg guitar View Post

      I can't agree with implying that this person is somehow unethical for wanting to add SEO to his/her (sorry; gender unclear), service offerings, just because s/he isn't an SEO expert. Clearly s/he is trying to learn more, so as to avoid not only getting burned, but to avoid burning any clients. In other words, part of due diligence is to learn enough about the topic to be able to vet the service providers that one hires or JV's with.

      This is a forum for entrepreneurs, which includes expert freelancers that only sell their own labor and expertise, but also includes people who want to wheel and deal, selling stuff they didn't build, or services they can't personally provide. It is a very old, legitimate business model to buy services one doesn't personally provide and resell them at a profit.

      If you think that's sleazy, then you must think your grocer is sleazy because she doesn't know the first thing about milking a cow, yet has the gall to claim to sell quality cheese.





      You clearly haven't witnessed the aftermath of someone that sells SEO without knowing SEO. Reselling something you don't understand is a gamble & with all the SEO schemers (fiverr, WSOs, etc...) there's plenty of people that will be happy to take your money & blast junk links. Good luck with that.

      It's the whole cart before the horse thing, forget selling, start learning.

      It will take at least a year to learn enough SEO to the point of being able to rank a client page. Heck, the first six months alone should be learning to rank OPs own personal pages.
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      • Originally Posted by yukon View Post

        You clearly haven't witnessed the aftermath of someone that sells SEO without knowing SEO. Reselling something you don't understand is a gamble & with all the SEO schemers (fiverr, WSOs) there's plenty of people that will be happy to take your money & blast junk links. Good luck with that.

        It's the whole cart before the horse thing, forget selling, start learning.

        It will take at least a year to learn enough SEO to the point of being able to rank a client page. Heck, the first six months alone should be learning to rank OPs own personal pages.
        Yeah maybe a year if he studies seo and test stuff. I had to learn by trial and error. I would rarely listen to anyone about seo unless it was someone like yukon or mike or just someone who knows what they are talking about. You can learn a lot from the seo section here but there is always a lot of bad information hate to say it. But your best bet is to literally click on yukons profile and read all his posts. Yeah he has like 18,000 of them but just about every post he makes has something to do with SEO and it's very thought out responses. Give it a go and learn SEO my friend! Quickly before google decides to have the top 10 nothing bud PAID ADS ooo lord that would be terrible for my business LOL
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      • Profile picture of the author Greg guitar
        Originally Posted by yukon View Post

        You clearly haven't witnessed the aftermath of someone that sells SEO without knowing SEO. Reselling something you don't understand is a gamble & with all the SEO schemers (fiverr, WSOs, etc...) there's plenty of people that will be happy to take your money & blast junk links. Good luck with that.

        It's the whole cart before the horse thing, forget selling, start learning.

        It will take at least a year to learn enough SEO to the point of being able to rank a client page. Heck, the first six months alone should be learning to rank OPs own personal pages.
        It appears as if you replied without actually reading my post, or simply chose to ignore what I said. Your entire argument only makes sense if you ignore the OPs repeated statement that the plan is to stick in his/her own skill area, and hire out the SEO. I don't recall any mention of Fiverr or WSOs, or any cut rate SEO service; it seems the OP is in the research process in order to learn enough to hire some solid talent.

        6 months or a year before being able to sell the service? No, because the learning curve for knowing how to hire experts is considerably shorter than that for becoming one.

        I have a friend who is making a ton of money selling high end commercials, and expensive music videos, and is moving into art films, (with an excellent short film done already, and making the festival rounds), and laying groundwork for a line of high end designer handbags costing in the middle five figures. He is in the process of meeting with multi-million dollar investors interested in funding some bigger (full length, Hollywood style) films.

        Very little of what he sells would be possible if he followed your logic; he'd have to go to film school, become a screen writer, be an expert at running complicated movie equipment that rents for $25k or more per day, learn to design and craft handbags, learn to act, etc. Nobody does all that, but real people who have the entrepreneurial dream to go big, ignore advice like yours, and find a way to get things done that they aren't able to do. Nobody has time to learn everything, but if you want to do something big, you simply learn enough to farm most of it out. A big part of going big is simply developing a network that includes talent, investors, etc.

        Is he scamming the clients? Not at all; he did learn enough to know what the major pieces of a project are, and did networking and due diligence, and now he has many models on call, many film people, knows the industry standards for pricing, knows how to get investors a decent deal, but they have money, and don't mind shelling it out for an ambitious project. He gets the job done, yet never went to film school, can't act, can't model, isn't even a pro photographer.

        Just by having the relationships with pro models that want work, he's able to make some of his money as an agent; people know they can call him and ask for models with a certain look for a project, and he takes a cut. Would you tell him he should have gone to modeling school before taking money to provide models?
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  • Profile picture of the author nettiapina
    Well, having a mentor of some sort might be a good idea. I'd just start from the basics. Just try to read some tutorials from sources that seem legit. Even if you're not the one to actually implement SEO it's a very good idea to learn the basics. That way you'd know if the potential contractors are just full of crap, and if your own guys are actually doing something that matters.

    This forum is full of BS, but often there's a naysayer in the thread pointing out what doesn't work. That's probably one of the most valuable things you can get from this forum. If you want SEO and get something like blog comments you know that you're not going to get results.

    Maybe something like Spartan Marketing Academy would be useful to you. It's a smaller forum, and you don't have to go all public if you've got a more specific thing in your mind.

    Affiliate marketing doesn't seem like a natural fit to you. In my opinion it might just be a distraction.
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    Links in signature will not help your SEO. Not on this site, and not on any other forum.
    Who told me this? An ex Google web spam engineer.

    What's your excuse?
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  • Profile picture of the author Simonseed
    How can you open a SEO company hence, you cannot rank your own page and you don't know how to SEO your web page. You have to get a SEO guide from Internet for getting information about SEO.
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  • Profile picture of the author Ghoster
    I know of on-page/ off-page seo and all the details to not spin articles etc, but my main issue is using the "legal" tools like blog tools that spread the word to other bloggers, vs contact each blogger myself, or managing other portions of off-page SEO in order to get the best distribution.
    That's content marketing, basically. You need to find out who the influencers are in your niche and approach them. Don't aim to share links so much as share quality content. The links will follow naturally.
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    What does your competition do better than you? Who are the biggest influencers in your niche? Find out.

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  • Profile picture of the author Engineer2Blogger
    There are plenty of SEO companies that don't know how to do SEO at all. They know how to sell their services which lands them clients.

    That being said, you don't want to be one of them.

    SEO is quite simlpe for the most part but as time moves forward and Google becomes more and more analytical and human in it's search for the best searcher - content match it really just comes down to greaty quality articles.

    As a general rule of thumb I almost always, make a 1k+ article with an image every 150 or so words, sprinkle the main keyword in there and make a youtube video about the keyword, embedding it in the article.

    You can even split the youtube video into 3 or even 6 smaller videos and embed them all in.

    When you write something, aim for it to be the best.

    Sure you can do general link building around the web but the more this happens naturally around big sites and social media, the more merit you will achieve.

    Cheers
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  • Profile picture of the author bluejeans
    Have you sourced some quality blogs out there? Personally I like Brian Dean's advice, but there are others. Google that and you'd at least have a decent start, imo.
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  • Profile picture of the author Davidvilla
    I think we should offer them google search engine so as to get educated regarding the same. Am talking about those who are in need of SEO Services and are willing to learn SEO or are wanting SEO mentor or tutor. Google is the best teacher, so go ahead.
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  • Profile picture of the author nandakumar
    If you are part of a start-up SEO or inbound marketing company, you should steer clear of the following:

    1. Randomly spamming contact forms offering your SEO services

    2. Sending direct messages via LinkedIn offering your SEO services

    While both of these methods may appear to be direct ways of getting yourself in front of the right people, both tactics can actually backfire and damage your reputation.

    So, if your shotgun approach isn't working, it's time to start building credibility with your audience.
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  • Profile picture of the author palaforever
    That's crazy. You want to create a SEO company but don't know how to rank pages.
    There is a much need of hard work. If you are opening any company then, you must have to know how to rank pages to index your site. There is a complete courses of search engine optimization available on Internet.
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