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Dug myself a huge dupe content hole, how much do I have to undo?

by pmacafee
1 replies
  • SEO
    • |
So it started out rather inocently for my transportation site. I created 4 boards in Pinterest about aspects of my business, local tourism, local tech business, competition from Uber, etc. I used the Pinterest toolbar button to pin daily news articles into each of the 4 boards. Within a few months i got 5000+ views, and re-pints, likes, followers etc.

Then the mistakes started. I put a Wordpress blog on my site and used IFTTT to post the pinned articles to 4 related Wordpress post categories. I also used IFTTT to post to a Tumblr blog, the company Facebook page, company Twitter account, LinkedIn,

Then it got worse. I stopped posting directly to everything other than Wordpress and got a Wordpress plug-in to post to the above sites and then signed up for a half dozen Facebook groups themed around the 4 Pinterest boards and then auto-posted from the Wordpress blog to all those sites. The new articles were good, and got lots of likes-re-tweets etc.

Then the ax fell over last weekend and the site went from #14 for the dominant key phrase to 24 on the third page. Never in our 15 year history have we would up on page three.
So here is the question: How deep do I have to go to undo all my mistakes. I am in the process of deleting the 2500 posts in Wordpress, do I have ot delete the tweets and Facebook posts etc.?
#content #dug #dupe #duplicate #hole #huge #undo
  • Profile picture of the author nettiapina
    The tweets, pins and Facebook posts are probably not affecting your rankings. The links are nofollow, the pages weak, and the structure somewhat hard to parse. Also, the stuff you describe here is something that a lot of companies do. Sure, crossposting could be the reason but it tends to be ineffective and benign when it comes to rankings.

    Why people say you shouldn't do this? Well, probably for the reason that social media users seem to appreciate non-automated messages. If this works to get you visibility - well, good for you.

    2500 articles sounds like your site might have been hit for thin content, but of course I have no way of knowing if that's the case. If this is the culprit then yes, deleting some of the worst posts might help.

    I'd take a good hard look at Google WMT, your SERP tracker of choice, a backlink tool, and whatever visitor statistics you have. You have to understand what's wrong before taking any drastic action.
    Signature
    Links in signature will not help your SEO. Not on this site, and not on any other forum.
    Who told me this? An ex Google web spam engineer.

    What's your excuse?
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