Two Link Building Mistakes Can Destroy Your SEO Campaign You Never Thought About

17 replies
  • SEO
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We all know about bad backlinks. We all know how bad backlinks can harm our SEO campaign and can destroy organic rank. But bad backlinks are not all about. There are few other things can relatively harm you even you have a good link profile.

Working just for Home Page:

Directing all your links to home page is a bad practice. Most of us build link just for home page. If you see your linking data on webmaster tool you will be surprised to see that 90% of your links are pointed to home page. If the link profile is small then nothing to worry. But if you find you have 3000 links and 2900 is targeted just to your home page then it looks unnatural and who knows, you can be caught by their spam filter either by algorithmic way or by manual action.

Lack of Keyword Diversity:

Choosing just one or two keywords for your landing page backlinks is another bad practice. Targeting a single keyword and building all the links for this keyword indicates your site is over optimized. It could be another threat for your campaign.
What do you think about these two points? I'll love to hear your opinion.
#building #campaign #destroy #link #link building #mistakes #seo #thought
  • Profile picture of the author kulwantnagi
    I agree with both the points.

    If you want to rank any of your blog post then you must feed links to that post rather than keep putting endless efforts to build links for the main URL.

    Using LSI keywords in the blog posts in another thing which I would love to recommend here. If you want to rank for any keyword, just go to GKP and see how many related keywords are there.

    Just study those keywords very carefully and use them in your target landing page.
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    • Profile picture of the author sreejanniyogi
      Originally Posted by kulwantnagi View Post

      I agree with both the points.

      If you want to rank any of your blog post then you must feed links to that post rather than keep putting endless efforts to build links for the main URL.

      Using LSI keywords in the blog posts in another thing which I would love to recommend here. If you want to rank for any keyword, just go to GKP and see how many related keywords are there.

      Just study those keywords very carefully and use them in your target landing page.
      How much exact match anchor text % do you recommend ? 1-2% i guess or less than that?
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  • Profile picture of the author MikeFriedman
    Both of these things are false.

    First, there are plenty of websites where nearly 100% of their links are pointed at a homepage ranking just fine, especially in the case of local business websites. There is nothing "unnatural" about that. Why in the hell would someone link to an internal page on the site of a local dentist? Everyone links to the home page.

    I rank webpages all the time by building the vast majority of links to the homepage and making sure the site is using silos properly and has a good internal link structure.

    The second point is a myth that keeps getting spread. When Penguin was released, MicroSite Masers (I think it was them) published a report showing that sites which got hit had high percentages of the same anchor text being used. Everyone bought into that without digging in any further. Spammers traditionally used the same or just a few varieties of anchor text, but they were building massive amounts of crappy links. It was low quality links causing the problem, not the anchor text percentage.

    Think about a real life example. What if I built the world's best online mortgage calculator, and it went viral within the financial industry? Most likely nearly everyone that links to it is going to use the anchor text "mortgage calculator" and some might use "online mortgage calculator". Those two anchor are likely going to make up about 90-95% of the anchors used. So the page hosting my mortgage calculator should be penalized for this? That makes zero sense.
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    • Profile picture of the author Francisco PIW
      Originally Posted by MikeFriedman View Post

      Both of these things are false.

      The second point is a myth that keeps getting spread. When Penguin was released, MicroSite Masers (I think it was them) published a report showing that sites which got hit had high percentages of the same anchor text being used. Everyone bought into that without digging in any further. Spammers traditionally used the same or just a few varieties of anchor text, but they were building massive amounts of crappy links. It was low quality links causing the problem, not the anchor text percentage.
      I totally agree with you. The problem is not the keywords targeted. The real problem is the anchor text heterogeneity.

      The quality of links is even more important that those two points. Directories are dangerous, very dangerous. And people need to learn from that.

      Any easy practice is dangerous 90% time.
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      • Profile picture of the author nettiapina
        Agree with other commenters: these are BS. Why are you trying to scare people when there's absolutely no logic behind the statements? Heck, think hard for a minute and you'd find the holes yourself.

        As MikeF said your average business site has nearly all the links pointing to the front page. And many of those links aren't even going to have anything meaningful as the anchor text, but something like the business name or entrepreneur's name.

        Originally Posted by nadeemakhtar View Post

        one of the best way to link building directory submission article submision blog commenting
        No, these are some of the worst ways and the lowest quality links you can get. Well, unless the directories are really high quality, but there's only handful of them around.
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        Links in signature will not help your SEO. Not on this site, and not on any other forum.
        Who told me this? An ex Google web spam engineer.

        What's your excuse?
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  • Profile picture of the author Ross Dalangin
    Both items are not correct.

    Search engines have crawler, they have structured stats and they can easily filtered it automatically.

    How would you link to facebook, twitter and google? Most likely, you will link it using their name or initials or image using their homepage, right?
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  • Profile picture of the author JohnPeter11
    Say what? Having link to your home page is bad backlink? lol I think you don't know much about SEO my friend
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    • Profile picture of the author nahidhasan2025
      Originally Posted by JohnPeter11 View Post

      Say what? Having link to your home page is bad backlink? lol I think you don't know much about SEO my friend
      lol, I didnt say that having link to home page is bad, I said having all your links only to your home page can harm you, if you have such a big link profile. I am agree with you, I dont know much about SEO, and that's why I am here to learn
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      • Profile picture of the author nettiapina
        Originally Posted by nahidhasan2025 View Post

        lol, I didnt say that having link to home page is bad, I said having all your links only to your home page can harm you, if you have such a big link profile. I am agree with you, I dont know much about SEO, and that's why I am here to learn
        And several people told you that the argument is not solid. It's natural for business or app sites to have most links point to the front page. Heck, maybe even most sites.
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        Links in signature will not help your SEO. Not on this site, and not on any other forum.
        Who told me this? An ex Google web spam engineer.

        What's your excuse?
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        • Profile picture of the author nahidhasan2025
          Originally Posted by nettiapina View Post

          And several people told you that the argument is not solid. It's natural business or app sites to have most links point to the front page. Heck, maybe even most sites.
          Each SEO professional has little different concept than others. Because google doesnt say, how their algorithm actually works. That's why individual people do some test with some different things, and come up with some strategy to follow.

          I am totally agree with you, lots of sites have all their backlinks pointed to their home page, and they are still getting enough ranks. Actually when we are earning backlinks, then dont need to follow anything. Just need to focus on building link able assets. But when we are building backlinks, we will love to stay on safe zone. If it is just 4-5 pages website with service/ tool detail, then actually have nothing to link other than home page. But if it is a big site, I will love to create some backlinks pointed to my deep pages, it can be blog post, can be resource page etc.
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          • Profile picture of the author nettiapina
            Originally Posted by nahidhasan2025 View Post

            Each SEO professional has little different concept than others.
            Dude, you just told us that you don't know much about SEO.

            Originally Posted by nahidhasan2025 View Post

            But if it is a big site, I will love to create some backlinks pointed to my deep pages, it can be blog post, can be resource page etc.
            That definitely doesn't hurt, and I haven't seen anybody argue against this. But this is totally different than going on about balanced link profiles or something. It's not just a small change of wording, but a totally different argument.

            The point is that the "safe zone" you're trying to describe doesn't seem to exist.
            Signature
            Links in signature will not help your SEO. Not on this site, and not on any other forum.
            Who told me this? An ex Google web spam engineer.

            What's your excuse?
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      • Profile picture of the author MikeFriedman
        Originally Posted by nahidhasan2025 View Post

        I dont know much about SEO, and that's why I am here to learn
        You should not be starting threads that will totally mislead and misguide people if you "don't know much about SEO".
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        • Profile picture of the author nahidhasan2025
          Originally Posted by MikeFriedman View Post

          You should not be starting threads that will totally mislead and misguide people if you "don't know much about SEO".
          I think your comment will help others to guide on right direction
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          You dont have customers, because you do nothing to get them
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  • Profile picture of the author Synnuh
    I love watching this. It's like rewriting the previous posters post, and it shifts as someone who actually knows what the hell is going on.

    If one person says it works, the herd says it works.

    When someone who actually knows what they're talking about says it doesn't work, the herd starts saying it doesn't work.

    In the end, it's all a bunch of useless garble with some links to random (sometimes dodgy) services sprinkled in.

    This isn't quite the entertainment I was looking for, but whatever. It'll do.

    OP -- I hope people don't trust you with their sites.
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  • Profile picture of the author Campbell24
    On the first point- as far as the "homepage" thing is considered it is not unnatural to have 1900 out of 2000 links pointing to your homepage.

    There are TONS and TONS of natural sites that have this.

    (I analyze tons of expired domains so I would know what I'm talking about here)

    In fact the MAJORITY of real natural sites(not ones penalized by Google) are those that have links pointint exclusively to the home page.

    As far as keyword diversity, you absolutely do want a diversity here.

    However, if your domain is a brand name, you can definitely have 90% brand coming in and that also will not get you penalized whatsoever.
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  • Profile picture of the author smasif15
    Originally Posted by nahidhasan2025 View Post

    We all know about bad backlinks. We all know how bad backlinks can harm our SEO campaign and can destroy organic rank. But bad backlinks are not all about. There are few other things can relatively harm you even you have a good link profile.

    Working just for Home Page:

    Directing all your links to home page is a bad practice. Most of us build link just for home page. If you see your linking data on webmaster tool you will be surprised to see that 90% of your links are pointed to home page. If the link profile is small then nothing to worry. But if you find you have 3000 links and 2900 is targeted just to your home page then it looks unnatural and who knows, you can be caught by their spam filter either by algorithmic way or by manual action.

    Lack of Keyword Diversity:

    Choosing just one or two keywords for your landing page backlinks is another bad practice. Targeting a single keyword and building all the links for this keyword indicates your site is over optimized. It could be another threat for your campaign.
    What do you think about these two points? I'll love to hear your opinion.
    I don't get it.

    If I redirect all my links to the home page, what is the adverse effect of these? I have not found any negative effect as I am doing SEO for my own blog. Although I usually share my content in various social bookmarking sites.
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  • Profile picture of the author TomWest
    [QUOTE=nahidhasan2025;10502290... if you find you have 3000 links and 2900 is targeted just to your home page then it looks unnatural...[/QUOTE]

    What if your website is a onepage site? Or what if you really have that many natural links to your homepage?
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