How relevant is Geographical Interest in Google trend ?

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  • SEO
  • |
For the keyword I'd like to target, Google Trend indicates that most of the queries comes from a specific city (in the regional interest section). However, when I use Google Keyword Planner, I don't find this specific city with the keyword. I mean that I don't find: the Keyword + this specific city.

What Google includes in the geographical interest section ? And how important is it for your local seo campaign ?

Thanks you
#geographical #google #interest #relevant #trend

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