What's up with the Google monthly search volume?

6 replies
  • SEO
  • |
I am finding that virtually every keyword that I research using the Google external tool and the sktool is giving me wildly different monthly search volume between them. The external tool always gives a much higher monthly search volume than the sktool.

For example if you enter "ps3 hdmi cable" into

https://adwords.google.com/select/KeywordToolExternal

you will get global monthly search volume of 110,000 whereas if you enter the same keyword in

Search-based keyword tool

you get 2300 monthly searches. According to Google:

"You may also notice that some of the data (like such as the monthly search volume) may vary slightly between the two tools, which is due to different methods of calculation at this time."

I would not call that a slight variation ! This happens with virtually every keyword I enter. So which tool do you believe or am I missing something?

-Wal
#google #monthly #search #sktool #volume

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