Professional Blogs Separate from Company Site?

2 replies
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Hey folks, quick question....

I work for a law firm that has dozens of attorneys. I am advocating that each attorney (each in a different practice area) have their own, professional blog site that is managed for SEO, CRO, Inbound, etc. and it links back to the company website.

The reason I am not doing sub domains or sub folders is because the firm's main website is not hosted through WordPress, and they won't change it for a number of reasons. I prefer the WordPress/OptimizePress platform, rather than customizing the html and CSS in Dreamweaver. I also believe that the each attorney can become a thought leader in our locale for their specific practice area if they have a separate site.

Does all of this sound normal? Or does it sound way off base, in terms of a strategy? Any other thoughts?
#blogs #company #professional #separate #site
  • Profile picture of the author MaxusMumbai
    Originally Posted by euphorikjen View Post

    Hey folks, quick question....

    I work for a law firm that has dozens of attorneys. I am advocating that each attorney (each in a different practice area) have their own, professional blog site that is managed for SEO, CRO, Inbound, etc. and it links back to the company website.

    The reason I am not doing sub domains or sub folders is because the firm's main website is not hosted through WordPress, and they won't change it for a number of reasons. I prefer the WordPress/OptimizePress platform, rather than customizing the html and CSS in Dreamweaver. I also believe that the each attorney can become a thought leader in our locale for their specific practice area if they have a separate site.

    Does all of this sound normal? Or does it sound way off base, in terms of a strategy? Any other thoughts?
    Make their profiles in the company website itself. Let them make a login and password
    for their profiles and contribute to the growth of the main site. Create a forum for discussions on the main site.
    If each attorney has his own blog what happens when the guy decides to leave the firm? He takes his own blog to the next firm he goes along with the keywords and traffic.
    Don't know how your business works but that's my thinking.
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  • Profile picture of the author Tomek Kurpanik
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  • Profile picture of the author yukon
    Banned
    Long term it's in the best interest for the law office to keep all the blogs on the main domain (sub-domain or another directory).

    Whoever controls the links is the one ranking pages. Assumes each lawyer can generate organic links from their blog traffic.

    With the blogs on the law office domain it wouldn't matter If lawyers came & went, people change jobs all the time, the law office would still own the backlinks years after a blog no longer exist. Even If a lawyer left the business & requested his blog be removed the main domain, the law office could delete that specific blog & 301 redirect that link profile to different pages on the domain & keep on ranking pages.
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