Can someone tell me what are the best SEO strategies 2016

One way to generate traffic, and to build your site ranking is through the use of content marketing.

Step 1: Identify your target audience

You mentioned that you have an eCommerce site. Try asking yourself the following questions:

1) Who are you trying to sell to?
2) What are the problems that your target audience is having that your product is solving?
3) What are other problems or issues that your target audience faces relating to the problem you identified?
4) Where do they hang out?

You can try using major social media such as Twitter or LinkedIn. You might also need to turn your product-based keyword to an informational-based keyword. For example, if I am selling coffee maker, there isn't much content that is available about coffee maker. So I might want to use the keyword "How do I make great coffee?" instead.

Another way to look at this is from the point of view of your linkreators. Who are the dominant bloggers in your niche? What kinds of blog posts do they make? Start building relationships with them by following them on social media, commenting on their blogs, subscribing to their lists, and sending them emails.

Whatever it is, the key to successful content marketing is identifying and understand your target audience of your content.

Step 2: Write high-quality content

Based on your understanding of your target audience in Step 1, you will have to write high-quality content. Not just any content, but insanely useful content that can give great value to your audience that is relating to your niche.

Typically, a high-quality content is long (more than 1500 words), contain images and graphics, evergreen and is actionable. You can find out more on how to create great content using this guide to high-quality content creation.

Step 3: Set up your internal links

Make a link from your content to your product page. This will help to increase the page authority of your product page.

Step 4: Promote your content

Go to where your audience hang out, and promote your content to them. If you have done your homework in Step 1, it should be widely received.

You should also go to the influencer and request a link back to your content.

Why I like using content marketing strategy?

The beauty of using content marketing strategy is that you are building an audience, and at the same time boosting your SEO. Your product description page benefited by having an improved domain authority due to the content written, and improved page authority due to the link from your content.

But I want to qualify that this is only one way of driving traffic to your websites. There are also other ways like guest posting, giving free products to influencers so that they can market in instagram or write a review in their blogs etc.