est Way to Create SEO Content for Multiple, International Websites
- SEO |
I have a client that has multiple websites for providing to other countries. For instance, they have a .com website for the US (abccompany.com), a .co.uk website for the UK (abccompany.co.uk), a .de website for Germany (abccompany.de), and so on. The have websites for the Netherlands, France, and even China. These all act as separate websites. They have their own addresses, their own content (some duplicated but translated), their own pricing, their own Domain Authority, backlinks, etc.
Right now, I write content for the US site. The goal is to write content for long and medium tail keywords. However, the UK site is interested in having myself write content for them as well.
The issue I'm having is how can I differentiate the content? And what is the best way to target content for each country?
Does it make sense to write separate content for each website to target results in that country? The .com site will still show up in UK web results still fairly high.
Does it make sense to just duplicate the content but in a different language or for the specific audience in that country?
I guess the biggest question I'm asking is, what is the best way of creating content for multiples countries' search results? I don't want the different websites to compete with each other in a sense nor do I want to spend extra time trying to rank content for multiple sites when I could just focus on trying to rank one for all countries.
Any help is appreciated!
Right now, I write content for the US site. The goal is to write content for long and medium tail keywords. However, the UK site is interested in having myself write content for them as well.
The issue I'm having is how can I differentiate the content? And what is the best way to target content for each country?
Does it make sense to write separate content for each website to target results in that country? The .com site will still show up in UK web results still fairly high.
Does it make sense to just duplicate the content but in a different language or for the specific audience in that country?
I guess the biggest question I'm asking is, what is the best way of creating content for multiples countries' search results? I don't want the different websites to compete with each other in a sense nor do I want to spend extra time trying to rank content for multiple sites when I could just focus on trying to rank one for all countries.
Any help is appreciated!