SEO 2016 - About "Google Removes Right Hand Sidebar Ads" | Warrior Forum - The #1 Digital Marketing Forum & Marketplace

8 years ago

In my opinion its their mistake, but lets wait if will checged.
I also check in my country (Isreal) and it show the right side ads

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MikeFriedman

8 years ago

Originally Posted by shim333

In my opinion its their mistake, but lets wait if will checged.
I also check in my country (Isreal) and it show the right side ads

Why is it a mistake? It is likely to drive up the price of bids on clicks for page one. Seems like a smart idea. Who the hell was clicking on the ad 7 spots down the page anyhow?

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shim333

8 years ago

Originally Posted by MikeFriedman

Why is it a mistake? It is likely to drive up the price of bids on clicks for page one. Seems like a smart idea. Who the hell was clicking on the ad 7 spots down the page anyhow?

My opinion - More ads = more money
When they reduce the number of ads = reduce money
Maybe its test, as i said, i see in my country these right side ads

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MikeFriedman

8 years ago

Originally Posted by shim333

My opinion - More ads = more money
When they reduce the number of ads = reduce money
Maybe its test, as i said, i see in my country these right side ads

How will it be less money? You do understand how AdWords works, right? They make money based on clicks, not how many ads are displayed. They just bumped up the cost per click.

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shim333

8 years ago

Originally Posted by MikeFriedman

How will it be less money? You do understand how AdWords works, right? They make money based on clicks, not how many ads are displayed. They just bumped up the cost per click.

Hi friend, I Google AdWords Certified - So i know little... how adowrds work
But if the clicks price higher = less advertisers agree to pay this, because they have to cover their ads in google.
If they earn fro every customer like 100$ , so until now clicks cost 10$ and they have 20% conversion. so they earn 50$ for every new customer. but if click will cost them 20$ - so they will have to pay 100$ for earn 1 customer. So it not worth them to make the price higer.
But i can be wrong... I am open to hear...

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Choi Liwu

8 years ago

Originally Posted by shim333

Hi friend, I Google AdWords Certified - So i know little... how adowrds work
But if the clicks price higher = less advertisers agree to pay this, because they have to cover their ads in google.
If they earn fro every customer like 100$ , so until now clicks cost 10$ and they have 20% conversion. so they earn 50$ for every new customer. but if click will cost them 20$ - so they will have to pay 100$ for earn 1 customer. So it not worth them to make the price higer.
But i can be wrong... I am open to hear...

Hey bro, as a SEOer, I truly like your explaination.
Mission of SEOer right now is make an big effort to improve SEO skill & knowledge

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paulgl

8 years ago

Originally Posted by shim333

Hi friend, I Google AdWords Certified - So i know little... how adowrds work
But if the clicks price higher = less advertisers agree to pay this, because they have to cover their ads in google.
If they earn fro every customer like 100$ , so until now clicks cost 10$ and they have 20% conversion. so they earn 50$ for every new customer. but if click will cost them 20$ - so they will have to pay 100$ for earn 1 customer. So it not worth them to make the price higer.
But i can be wrong... I am open to hear...

Like I said....That is not how adwords works.

Everyone, depending on where and when the ads shows,
pays a different rate. Toss in time of day, day of the week, etc.
And of course, QS.

But an "adwords certified" person would know this.

They would also know the trick is the get #1 at a lower price.

A lot of people are now going to be shut out...and the
overall price will go up.

Of course your math is all wrong, as you first chided
google as losing money....your scenario they actually
make more money!

100 people competing for 10 slots is now 100
people competing for 3 slots. And you think
google is going to lose money? What they
will lose, and what they WANT to lose, are
adwords wannabes constantly mucking things
up for their real (free and paid) customers.

Which means you dang well better be bidding
on words that are exactly what your page solves.

And that's good for searchers.....which is google's
main goal.

Paul

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DABK 8 years ago

Google has been doing that with pages shown on mobile for a long time. Presumably, it's noticed that the layout makes the same/or more money, so why keep 2 layouts?

I think it's going to work out well for them because they've done their homework on it.
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paulgl 8 years ago

Originally Posted by shim333

My opinion - More ads = more money
When they reduce the number of ads = reduce money
Maybe its test, as i said, i see in my country these right side ads

Google hires and employs the best engineers in the biz.

So, why not submit your resume?

You have no clue as to how adwords works.....
they get paid for a click, not on how many ads show.

The first ad pays more....

What it means, is more people will be jockeying for
position.....bids will go sky high, as will a willingness to
work on QS.

Besides.....it's also a mobile thing.

But hey, like I said....go submit your resume to google.

Paul
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Mike Anthony

8 years ago

Originally Posted by MikeFriedman

Why is it a mistake? It is likely to drive up the price of bids on clicks for page one. Seems like a smart idea. Who the hell was clicking on the ad 7 spots down the page anyhow?

Originally Posted by shim333

My opinion - More ads = more money
When they reduce the number of ads = reduce money
Maybe its test, as i said, i see in my country these right side ads

I don't see how either of you can know one way or the other.

Position 5 in adwords just became totally useless (its now at the bottom of the page which no matter how you slice it is worse than sidebar showing ads higher on the page).

Bidding on the top four is going to go through the roof (and far more results are going to have the 4 spots - so expect some loss of traffic if you are organic number 1)

So Google obviously is banking on the top 4 with bid up prices will offset the loss. I tend to believe they have done their due diligence but the ripple effect of these things is always dubious.

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MikeFriedman

8 years ago

Originally Posted by Mike Anthony

I don't see how either of you can know one way or the other.

Position 5 in adwords just became totally useless (its now at the bottom of the page which no matter how you slice it is worse than sidebar showing ads higher on the page).

Bidding on the top four is going to go through the roof (and far more results are going to have the 4 spots - so expect some loss of traffic if you are organic number 1)

So Google obviously is banking on the top 4 with bid up prices will offset the loss. I tend to believe they have done their due diligence but the ripple effect of these things is always dubious.

It's something they started testing back in 2010 or 2011 (I forget right now), so it has been a long time coming. I would assume they have collected enough data to believe this is going to increase profits.

Generally, the top 3 were getting anywhere from 75-95% of ad clicks (depends on niches, markets, the ads, etc Some research data I have seen has it as high as 98% of ad clicks going to the top 3), so really they are not losing much in the way of clicks, but they just likely increased the bids on the clicks that they do get.

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Choi Liwu 8 years ago

Originally Posted by shim333

In my opinion its their mistake, but lets wait if will checged.
I also check in my country (Isreal) and it show the right side ads

Hi Mr.Shim,
I've the same thinking with you. With this change, the debit of Google has increased significantly with AdWords cost bidding.
But I think this is also the big chance for premium SEOer, because there're many SME company not have the ability to charge the high AdWords cost.
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Tim3

8 years ago

Standby for another influx of "SEO is dead" threads.

If more people on here did what they are doing i.e. testing, there wouldn't be so many useless threads on here.
I expect Big G will put them back if their revenues go down the crapper too far.

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Mike Anthony

8 years ago

Originally Posted by Tim3

Standby for another influx of "SEO is dead" threads.

Actually for many people SEO could make a come back. If you are not prepared to shell out for top 4 it becomes even more obvious that you might as well go all in organic as even ranking 9th organically you are better than position 5 on adwords

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MikeFriedman

8 years ago

Originally Posted by Mike Anthony

Actually for many people SEO could make a come back. If you are not prepared to shell out for top 4 it becomes even more obvious that you might as well go all in organic as even ranking 9th organically you are better than position 5 on adwords

I know a lot of people are screaming that organic listings are going to lose clicks. There is also the possibility of the opposite happening. The SERPs are less busy now with less things to click on. So maybe SERP listings get a few more clicks than before.

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tc888

8 years ago

They are probably doing it to make the ads blend in more with the organic results. Better click through rates for advertisers and more money for Google.

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packjack

8 years ago

Now the CPC for advertisers will definelty increase. Be read to pay more.
Welcome 2016!

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mich800

8 years ago

So in a forum where there is still an actual debate on the SEO impact of nofollow backlinks, these same people indicate Google has no idea what they are doing and will clearly lose money on their business decisions. The argument that less potential ads equals less revenue is obviously proven out by the money the NFL and networks lose by selling 30 second Super Bowl ads. If they were smart they would make them 10 seconds and also show less of the actual game to sell more ads.

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Talent

8 years ago

I have the #1 spot in quite a few places and I can say that clicks have gone up...

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