Just use Google search for the keyword you'd like to rank for, and use one of the available metrics (Moz is at least easy to use). Then grab the backlink checker of your choice, and point it at the sites that rank. I'd also briefly check the sites that seem interesting.

first check keyword on google and find out your competitors? then use ahrefs to analyze your competitors ?

Here is a guide that might help you..
https://moz.com/blog/illustrated-seo...lysis-workflow

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Competitors Analysis is a process of determining the source of the link and for this to evaluate the methods that are implemented to established their websites.

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Google Keyword planner helps to check the competitor keywords and do the analysis for the website.

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The tools you can use are almost endless, but you might have to splash out on some of the better ones.

If you aren't doing anything too intensive and are just after SERPs, I recommend SERPLab.

For everything else, you can't go wrong with Moz, Ahrefs, SEMRush et al. It's worth bearing in mind that the smaller the competitor, the less likely these tools will have the information you need, so approach with caution before you invest.

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For checking the competitor backlinks firstly need to search keyword on google search bar on the support google shows all the relative business means competitor sites copy the link which is on the first or second place then search backlink checker there are a hundred links you can see on SRP (search result page) take one for check backlinks and paste URL of the competitor site on the search bar you will see all backlinks of competitor site.

hi,
As you can see, the SEO analysis workflow is divided into four phases:

Identify your potential SEO competitors. ...
Validate your SEO competitors. ...
Compare with your SEO competitors. ...
Select your target keywords.

Try SEO.waiema.dk Free ranking and competitor hitlist

SEO experts use tools for such analysis. There is more than one quality tool on the market which can be used for this.

Check out the website which are ranking above your website then
- Check their PA & DA
- Check their PR
- Check out their backlinks

You could use SEMrush - How to Steal Your Competitors Best Keywords

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