How are the big websites getting away with it ?
- SEO |
These sites provide free widgets to realtors to use on their individual sites. Ex: A mortgage calculator and the code of these widgets contains a back link which points to these big sites.
Is this a legit way of earning back-links ?
These widgets do provide some value to the realtors but the individual realtors do not have an option to include the link or not and Zillow's terms and policies prevent them from making changes to the code.
Isn't this a clear violation of Google,s policies ?
Earning a back link in exchange of a value added service,in this case a widget is understandable but not giving an option to include a link or not, is it OK as per the guidelines ?
Also Matt Cutts has previously stated that all widget links should be No-followed. Would big sites like Zillow want lots of Nofollow links pointing to their sites ?
Who told me this? An ex Google web spam engineer.
What's your excuse?