Best way to use kw's on page?

by 119 replies
119
A kw researcher provided me with 5 kw's for each of my pc repair services. My studies show, I need to incorporate the 5 kw's into the page's content but need to write them in a natural flowing way. If that is accurate, I have one HIGH, 2 medium and 2 low kw's, first, which one should I use for the h1 please?
#search engine optimization #page
  • This in the link is the report if you guys can take a look please?

    Imgur: The most awesome images on the Internet

    So let's take the "virus" kw's, As can be seen, I have 7 kw's for it, which one should go as the h1?
    • [1] reply
    • Did you ask him how he calculate that competition? Your marked keyword - "spyware removal service" search volume is not the correct one. Its 20 not 260 according to planner.
  • What else is new, sighhhhh. Anyway, assuming all other info is accurate, which kw would be best for the hi and why please, for my knowledge?
    • [1] reply
    • Definitely you have your primary keywords on your mid. The screen shot keyword varies based on types like data recover, virus recovery, spyware and others. I guess you are not trying to optimize one page for all keywords. Whatever you have a specific keyword for specific pages or targeting all keywords for one page you have to diversify your keywords into two ways -

      Primary & Secondary


      What i did is to take 1-2 keywords as my primary keyword which is my actual business keyword. I will try to focus my primary keywords while optimizing title, meta, header, image tag and others. And optimize content with secondary keywords. So select your primary keywords first and use it as header tag for your page. And which one will be your primary keyword? Who research the keywords, market and competitor can say it easily. Because while researching you know whats on your mind and what you want to play with.
  • As stated I am referring to my VIRUS page, since there are 7 kw's for virus, I am figuring I will need to select one of the Medium kw's as my primary? If yes, how would I know which one of the Mediums would be best?
    • [1] reply
    • Oh i missed that virus page part. Sorry then my suggestion to have look on that 7 keywords again. 1st Preference - "Search Volume". The higher, the better you know that. Now check the competition level of each keyword. I dont know you can rely on that researcher note of competition. If you think you can rank by that keyword then go for it. So fact is -


      High Search Volume with most Low Competitive keyword from your list.
      • [1] reply
  • Ok, I will look at this indepth iin the morning and get back to you, appreciate the help!
  • Banned
    You need to be realistic, you won't rank for any of those exact keywords.

    It's fine to have those keywords on your page/s but those are competitive keywords. If you're asking basic questions like this thread, it's just not going to happen with ranking pages for that list. It's obvious that keyword list was created by someone selling things like fiverr gigs because they clearly did not size you up to any SERP competition.

    Keyword research has to be personalized based on your own SEO skills. Whoever made that list simply pulled a list from the free Google Adwords keyword planner.

    The competition column is useless, that data is for PPC (Adwords) not organic SERPs (SEO).

    Start over with realistic keyword research (longtails).
    • [ 1 ] Thanks
  • Banned
    OP, try something like SEMrush. Pull a list of keywords (realistic longtail keywords) that your competition is ranking for and manually check the SERPs to see If those keywords are competitive.

    You need to sort through the SEMrush data looking for keywords you might be able to rank (again focus on longtail keywords for now), learn to size up SERP competition, don't expect some $5 guy to care about your business.

    One or two clients a month from ranked longtail keywords is better than no clients because your page is sitting at position #87 on the SERPs for unrealistic keywords like spyware removal service. You will never outrank geeksquad.com or norton.com.
    • [ 1 ] Thanks
  • Banned
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  • I think that ads another dimension to this, first how does one go about finding out who the top competition is? What's the strategy for this please?
  • To be more precise, I am in NY, in order to know who are the top competition in my industry, how would I go about finding out which pc repair companies are getting the most customers or the most traffic?
    • [1] reply
    • You Google the keywords you want to rank for and see who comes in the top 3 positions for those keywords (1. gets 30%, 2 gets 12%, 3 gets 11%... or so).

      The keywords with service and technician in them are the ones you want to go for... When people add technician, service, company, firm, specialist to an activity, they're not researching the activity, they've figured they need to hire someone else to do that activity. The same if they add the name of a city.

      Your best bet is to go for
      laptop repair nyc
      laptop repair new york

      List the services you offer, throw nyc and new york in front, then behind... Those are your keywords.

      Note: when people search locally, they often skip the company, service, etc. word...

      So, almost nobody searches for laptop repair services Chicago; they search for laptop repair Chicago or Chicago laptop repair. They might do best Chicago laptop repair, though.

      Don't worry if there's only a handful of searches... You'll get real people who're really looking for you. If you make it to #4 only for laptop repair nyc, with its 260 only searches, you're going to get a measly 20-26 visitors... If your site converts averagely, you're going to make 2-4 sales from that keyword.

      So, your best strategy? Go for all the keywords... Some keywords might only get 25 searches a month, or 0. Go for them, if they are how people talk when looking for your services.

      By the way, some people put the zip code instead of city where I am... Test to see if any do that around you. How do you test? You stick a zip code or 2 on a page and see if, in the next 3 months, you get any visitors... If you do, stick more zip codes (on different pages, though).

      The main thing: think like your customers, what words do they use to look for you. Pay extra attention to the ones Google says people look for a lot but don't ignore the other ones. About half of my visitors come from keywords Google doesn't know about or says there's less than 10 searches a month for.

      True, most only bring 1 or 2 visitors... So what? Together they've doubled the number of visitors I get.

      • [ 1 ] Thanks
      • [1] reply
  • So this is all about which kw's "you" the individual SEO anticipates a person seeking your service will type in google and no other way to know for a fact who are the top service providers in my area and which kw's they are using to get traffic? Is that the bottom line in SEO where kw's are concerned?
    • [1] reply
    • Well, the top providers may not be interested in SEO. Some may be doing pay per click (adwords), so check who keeps being at the top for a keyword in adwords. Some may be relying heavily on newspaper and/or radio/tv, etc.

      Take the top page for a keyword, put its url in Google planner and Google will tell you what it thinks the page it's about (it will give you a long list of keywords, arranged by relevancy). You can right click on a page and look at the code... some list the keywords they're after in the code. You can look at the titles and subtitles of their pages and see what keywords they use there.

      If you want to know who has the highest volume, you track all possible ways of advertising and see who is at the top in most of them day in and day out.

      • [ 1 ] Thanks
  • Ok, so I am guessing the trick here is to find and keep away from the top competitor's kws as this will be difficult to rank for? If yes but you can still use those kw's as secondary kw's in your page content?
    • [1] reply
    • Not necessarily. First, you only worry about the organic side when you do SEO and the ads side when you do adwords.

      Just because someone is #1 in Google doesn't mean they're doing great SEO. Sometimes, they're there because nobody else is doing SEO or nobody else is doing half-way decent SEO.

      You need to check each keyword before you decide if it's worth going for...

      Get on majestic seo or ahrefs or some other such tool and see what they're doing, look at the code of the page that shows as #1 and see what they're doing there. Decide if you can do better without spending more resources than you care to.


      • [ 1 ] Thanks
      • [1] reply
  • Your strategy should be targeting low competition keywords first as you can get good rankings in less time because of low competition. Then you can target medium and high competition keywords afterwards.
  • Don't know why the image doesn't work on your end, it works when i click on the link.

    Ok thanks, will look into the drop down menu font issue and will break up the paragraphs.

    I've been told about the silo structure before but I had trouble understanding it so I simply created separate sub pages for each service. To address the issue at hand, since I need one major kw for the Services page title I have to choose one which is why I am using the "computer repair services" as that general primary kw. I already have laptop repair as a secondary within the page's content.

    The 3 main top competitor's here are "Newyorkcomputerhelp.com, pcmacexpress.com and laptopmd.com", they are using in their main page titles:

    I am using 'computer repair services NYC', can this primary kw be any better?
    • [1] reply
    • With this keyword: 'computer repair services NYC'

      you can rank for
      computer repair nyc
      computer repair services nyc

      The 2nd should be easier to rank for than the 1st...

  • Cool so I am on the right track. Now my task will be which tool to use for kw research. Since both SEMRush and Moz Pro are monthly paid tools, for right now at the start, what's the best FREE tool I can use to research please, for organic?
  • Also guys, I am thinking, since I know who the top 3 local competitors are here in NY, what if I were to find out which are their top kw's and use those as my primary kw's for title and H1, would that work? if so then I can research my own longtail kw's for the page content?
  • You can choose "high" kw!
    But first I want to advise you that you have to rely on search criteria of the customer! So to figure H1 card is your official key! And lock your secondary keywords can be a local! Learn as much about keywords, see less competitive keywords for SEO, then raise the difficulty of keywords!
    Hope it's useful for you!
  • Put your keyword to your tittle tag,meta tag and also description tag, you can insert your keyword into the content.
  • [DELETED]
    • [1] reply
    • Would using the same one primary kw in the title and h1 be ok to also use once inside the content?
      • [1] reply
  • And I am to use no more than 4 secondary kw's in a page's content so aside from the primary add 3 more secondary, is this accurate please?
    • [1] reply
    • There's no limit on how many keywords you can use and how many times you can repeat except the one readability imposes.

      Why don't you just pick the main keyword, use it in the title, then start writing.

      If you can string 500 keywords in such a manner that you end with an article that's readable, interesting, useful, do it. If you can use a keyword and only once and only one time without making your articles/content crappy, then use only 1 keyword only 1 time.

      Keep in mind that Google can figure out your page is about Computer Repairs even if you never use the phrase computer repair, if you use other phrases people who are looking for computer repair anything use.

      My computer froze... I can't get my computer to do xzy... How do you get a laptop to... kind of phrases tell Google the page they're on is/may be about computer repair... If they're on the site that's called/or has a URL based on Computer Repair, it's going to be sure of it.



  • The usual, getting different info from different marketing courses, sighhhh. I was always very curious why google would penalize a page if you're not using the same exact kw's and each kw is used in a natural flow.

    Alright, I am starting to do my own kw's research in Planner, when I type a kw and then Get ideas I am seeing 2 entries as in the screenshot, one showing "medium" and the other showing "High", I am not understanding which one I should be choosing to do my research, help?

    Imgur: The most awesome images on the Internet
    • [1] reply
    • It used to be that you could keyword-stuff your pages, rank and not run into Googlian problems.

      Google got better at figuring what what text means, what searchers mean when they type something...

      So, now, if you have too many keywords, Google slaps you around.

      And, so do your prospects...

      The clever way is to break up your content into sections, each section gets a title that contains a useful/related keyword... And using related keywords...

      Put your homepage in google's keyword planner.... It will tell you what it thinks the page is about: a list of keywords, arranged in order of relevancy.... If you agree, you've done a good job... You might want to tweak, yes, but if the page is about computer repair nyc and that's the first keyword Google thinks the page is about, what's the point? Might as well spend resources on getting backlinks....

      In your case, backlinks from phone repair outfits, computer sellers, would work quite nicely.
      • [ 1 ] Thanks
      • [1] reply
  • Oh, it's these words which threw me off thinking I would need to put my site's url into the planner "Put your homepage in google's keyword planner.... It will tell you what it thinks the page is about:"

    So back to my original question please, when I type a kw and then Get ideas I am seeing 2 entries as in the screenshot, one showing "medium" and the other showing "High", I am not understanding which one I should be choosing to do my research, help?

    Imgur: The most awesome images on the Internet
    • [1] reply
    • Medium competition for adwords. High competition for adwords. Ignore when doing SEO research.

  • So I am not understanding what I can use to research kw's if I can't use Moz Pro or SEMRush?
    • [1] reply
    • The image you uploaded is from Google keyword planner... The competition indicators there have to do with adwords, not SEO.

      You can use any tool you like...

      But you're local... You should go after all keywords you think your buyers use...

      Do a search in Google keyword planner for computer repair... sort by volume, choose the ones that have to do with what you sell, add city before the top 20 and you got yourself one set; add the city after the top 20, and you got yourself another set.

      Google one of your keywords... see what Google suggests... you got more keywords... If they don't have the city, add the city...

      You're trying to rank for keyword + city, city + keyword... maybe zip code instead of city too.

      And it doesn't matter how tough the competition, you need to make it to the top 3 or 4 for most of them to have great traffic...
  • These are the best "general" computer repair kw's I can find on planner, google and checking the top 3 competition here:

    http://imgur.com/LIgLYrO

    First issue is the location, since my official address is

    125 st, south ozone park, queens, NY 11420

    I can target my immediate neighborhood [south ozone park] or my city [Queens] or entire State [ which can be either NY, NYC or New York] see how complicated that is to narrow down location based on all of those variations? What is best here please to add location to each of those kw's in the list?
    • [1] reply
    • You add new york city, nyc, or queen behind the keyword, and run through keyword planner.

      For instance, computer repair, new york gets 720, nyc and queen get 70.

      You can just put them into an excel sheet, add keywords in the column after, copy the whole thing, paste it into the keyword planner. It will look like there's an empty space too many, but Google'll take care of it.

      • [1] reply
  • Don't know what's going on with the Planner as the screenshot shows?

    Imgur: The most awesome images on the Internet
  • Well I dont think so the keyword researched with different competition levels are the right metrics. You need to do a proper keyword research from where you can get the best keywords for your business. Here is a long tail keyword research guide which can help you to find real relevant keywords.
    For H1 tag you must define the keyword which closely relates to your business.
    Cheers!
    • [ 1 ] Thanks
  • I will go through it while I try to sort out what's going on with the planner, thanks!

    From that article it shows:
    I had meant to ask this question before, can anyone confirm that if a generic kw is inside of a phrase in such a way as an example: "Used 2014 toyota car for sale"

    Would google see the kw you intend on ranking for as "used car for sale"?
  • my take, just don't infest content with every possible variation of the keywords, just use most important keywords variations to only 2 to 3 times.
    • [ 1 ] Thanks
  • Researching the location options now, will report back when done, meantime can you guys give advice on my previous post please?

    From that article it shows:
    Quote:
    The other benefit of long tail keywords is that they also include the generic and broad keywords and there are chances that your website may also rank for these in future.
    I had meant to ask this question before, can anyone confirm that if a generic kw is inside of a phrase in such a way as an example: "Used 2014 toyota car for sale"

    Would google see the kw you intend on ranking for as "used car for sale"?
    • [2] replies
    • Banned


      Sure, If you optimize for the keywords used car for sale.

      Google will piece together keywords but you still have to optimize for each of those individual keywords at some point whether it's on-page text or internal/external link anchor-text.

      I have a thread somewhere on Mike's forum about the subject (piecing together keywords).
      • [ 1 ] Thanks
      • [1] reply
    • That depends on how many good SEO people are competing for the keyword.

      If your keyword was:
      best computer repair service in queens

      When you do SEO for it, you are, indeed, telling Google that your page is a good match for the keyword
      computer repair queens

      and that may mean you end up from the beginning being say,
      #6 for best computer service in queens
      and
      #12 for computer repair in queens and
      #27 for computer repair in nyc
      #36 for computer repair nyc.

      You move best computer repair in queens to #1, you find that computer repair in queens moved to #9, computer repair in nyc moved to #18 and computer repair in nyc moved to #25.

      The numbers are made up, the idea is what you should get. And the idea is: as you work on the long keyword, you're dragging your page up for other keywords, so, once you're #1 for the long keyword, you'll find that you have a bit less work to do to move the next keyword to #1.




      • [ 1 ] Thanks
  • So all of that is suggesting to me that it not only depends on which kw's you choose but how they are used in the page's content so then it's better overall to use longtail kw's in the content which contain the basic kw's, is this right please?
    • [1] reply
    • Banned
      Yes, it's usually easier to rank a page for a keyword that exist on the page in the exact order of the search query opposed to a keyword phrase that Google has to piece together from multiple text on the page in different on-page locations.

      Still, piecing together keywords is doable. Example, Wikipedia does it all the time with jump link text.




      • [ 1 ] Thanks
  • Ok, to take this one step further please, if you don't have a kw phrase in the exact order with the words mixed up like say you have 'new york computer best repair' instead of 'best computer repair new york', would google still recognize the first as the second one?
    • [2] replies
    • Banned
      Like I already said, you still need each of the individual keywords to be optimized & stand on their own in the SERPs.

      If I rank for the keyword car it makes it a lot easier to rank for the keyword car tire because I'm already an authority for a partial match on the keyword car. If I didn't rank for the keyword car I would be starting from scratch trying to rank for the car tire keyword.

      Use multiple internal pages & build up authority for root keywords then piggyback off those pages when you're trying to rank money pages. Again, car would be a root keyword while buy car tire might be a longtail money keyword. This is where silos come into play & optimizing internal links.
      • [ 1 ] Thanks
    • It will figure out that the page is about computer repair in New York... It does, however, make a distinction between the keyword and what you suggest. Your best bet is to have the keyword there, second best is to have the words of the keyword in close proximity, even if not in the same order.

      But it uses the other words on the page to figure out what the page is about.

      First, it lists all the words, then it lists all the words in 2 word groups, in 3 word groups.

      My first sentence here:
      It will figure out that the page is about computer repair in New York..
      becomes
      it
      will
      figure
      out
      that
      the
      page is
      and so on.
      Then:
      it will
      will figure
      figure out
      and so on.

      Then
      it will figure
      will figure out
      figure out that


      • [ 1 ] Thanks
  • Got it guys, thanks. Sorry Yukon, guess I did not notice your post #55 before posting.

    Anyway, I did some preliminary research on 'computer' repair' experimenting on location for new york, will do the queens and others in a little while. Just need to make sure I am doing the right research in planner, I input the kw, select the 'Keyword ideas' tab [not the Ad group ideas] then choose GET IDEAS. If that is correct procedure, please see screenshot here, this shows me that adding location AFTER the basic kw is best and I should not bother with adding the kw's before, is this correct please?

    Imgur: The most awesome images on the Internet
    • [1] reply
    • Ever talked to your customers? How do they talk about what you do?

      Take those ways into account too...

      • [ 1 ] Thanks
      • [1] reply
  • Let me finish up on the research first please by clarifying 2 things. Every research I do for new york putting the location after the kw shows a lot more searches so should I completely ignore putting location before the kw?
    • [1] reply
    • Do you want more business or less business?

      If you want more, you do both; if you want less, you do one of the variations only.

      Start thinking 'and' and stop thinking either/or.

      Start with the best version, but you should end up dominating Google's 1st page for both versions, of all keywords that make sense.

  • Select unique keyword Related your business after that optimize your meta tag and description tag insert those keyword.
  • I think there's something wrong with planner on my end guys, the numbers I am coming up doesn't make sense to me as they seem way too low but first can any of you guys double check for me please so I can know for sure that planner is working correctly? I am not getting any searches for 'computer repair south ozone park" and also "computer repair 11420"?
    • [1] reply
    • Banned


      I doubt you'll see any traffic volume on the keyword planner for those very specific local keywords.

      A keyword like computer repair 11420 includes a zip code so Google SERPs will automatically return SERPs for any traffic searching from that zip code based on their ISPs (Internet Service Provider) GEO location.

      Do a desktop search for the keyword weather & you'll get local results based on your ISP GEO location. The same applies to zip code keywords & city keywords. Mobile search is a little more flaky becuse traffic might be searching from either a cell tower or from a local wifi (ex: Starbucks, etc...), in that case the local search would be based on the local businesses ISP GEO location.

      Are you confused yet? Good, lets move along...

      You know people are in the zip code (ex: 11420) so it doesn't matter If keyword planner ever shows traffic volume.

      What you need to do is optimize your pages for both global keywords (ex: computer repair) & also local keywords (ex: 11420, south ozone park, NY,etc...). Again, we know people live & work in the zip code (ex: 11420). We know people search for computer repair keywords. Combine those two things & you have webpages optimized for local SERPs.

      It doesn't matter If you nail an exact keyword down from the start, you will always be optimizing because that's the nature of SEO. Build some pages using some basic common sense keywords (examples above), build some followed backlinks from authority sources. Kick back & see how Google responds. Tweak as needed. Repeat with additional keywords.
      • [ 1 ] Thanks
      • [1] reply
  • wondeful tips... love it
  • Alright, if planner is working corretly, let me go finish up the research on all the kw's I have chosen, get back here with full report in a little, thanks.
  • Banned
    You're not serving all of NYC, right? Are you driving to client locations or do you have a shop where clients come to you? I'm asking this because nobody is going to travel across the entire NYC passing 100 other computer repair businesses on the way to find your location.

    It's fine to mention both New York & NYC on the page but your goal should be micro local, maybe a 5-10 mile radius of your location. Now If your going to the client location that's a whole other deal assuming those types of jobs have multiple computers that all need fixed at the same time to make it worth your time/travel.

    This stuff matters for your SEO because again, nobody is traveling 50 miles across NYC to find a computer repair shop. Target neighborhood keywords within your work radius.
  • Great point and sorry I did not mention this before. No, I do onsite work, I have a tech whom I refer people to for that but people come to me from all over NY. They do so mainly because of both my references and pricing as they tell me.
  • Sorry for previous post, that should be I "never" do onsite work. So, should I use New York or NYC in the title or does it not matter since they are both showing the same searches in planner?
    • [1] reply
    • Banned

      Google knows NYC is an abbreviation for New York City.

      Like I said before, you need to narrow down to a realistic work perimeter because I seriously doubt anyone in Harlem (example) is driving to your location. You might have repeat clients driving a long distance to find you but new traffic on the web that doesn't know you from your competition is not going to drive a long distance while passing dozens of computer repair businesses. It's not going to happen.

      Your local root keywords should be your state & city (New York + NYC).

      Your actual traffic source keywords should be drilling down to neighborhoods. You're in one of the worlds largest cities, narrow it down to neighborhoods because Google is looking at dozens of local ISPs unlike a rural area that might only have a single ISP.

      You're located in Ozone Park (Queens NY), so break Queens down & use neighborhoods as keywords. In your case (HUGE city) it doesn't matter If traffic ever searches for the neighborhood keyword because again Google is looking at their ISP and serving local SERPs or if they're searching from mobile Google is looking at the closest cell phone tower, those cell phone towers are in neighborhoods (GPS coordinates), they're not just in New York City.

      The list below are your local keywords:

      • Northwestern Queens
        • Astoria
        • Astoria Heights
        • Ditmars
        • Hunters Point
        • Little Egypt
        • Long Island City
        • Blissville
        • Dutch Kills
        • Queensbridge
        • Queensview
        • Queensview West
        • Ravenswood
        • Sunnyside
        • Sunnyside Gardens

      • Northeastern Queens
        • Bayside
        • Bay Terrace
        • Oakland Gardens
        • Bellerose
        • College Point
        • Douglaston
        • Flushing
        • Auburndale
        • Broadway Flushing
        • Chinatown
        • Downtown Flushing
        • Koreatown
        • Linden Hill
        • Murray Hill
        • Willets Point
        • Pomonok
        • Electchester
        • Queensboro Hill
        • Floral Park
        • Fresh Meadows
        • Hillcrest
        • Utopia
        • Fort Totten
        • Glen Oaks
        • North Shore Towers
        • Kew Gardens Hills
        • Little Neck
        • Whitestone
        • Beechhurst
        • Malba

      • Central Queens
        • Corona
        • LeFrak City
        • North Corona
        • East Elmhurst
        • Elmhurst
        • Forest Hills
        • Forest Hills Gardens
        • Fresh Pond
        • Glendale
        • Jackson Heights
        • Kew Gardens
        • Briarwood
        • Maspeth
        • Middle Village
        • Rego Park
        • Ridgewood
        • Wyckoff Heights
        • Woodside

      • Southeastern Queens
        • Bellaire
        • Brookville
        • Cambria Heights
        • Hollis Hills
        • Hollis
        • Holliswood
        • Jamaica
        • Jamaica Center
        • Jamaica Estates
        • Jamaica Hills
        • Laurelton
        • Meadowmere
        • Queens Village
        • Rochdale Village
        • Rosedale
        • Saint Albans
        • South Jamaica
        • Springfield Gardens
        • Warnerville

      • Southwestern Queens
        • The Hole
        • Howard Beach
        • Hamilton Beach
        • Howard Park
        • Lindenwood
        • Old Howard Beach
        • Ramblersville
        • Rockwood Park
        • Ozone Park
        • South Ozone Park
        • Tudor Village
        • Richmond Hill
        • Woodhaven

      • The Rockaways
        • Arverne
        • Bayswater
        • Belle Harbor
        • Breezy Point
        • Broad Channel
        • Edgemere
        • Far Rockaway
        • Hammels
        • Neponsit
        • Rockaway Beach
        • Rockaway Park
        • Roxbury
        • Seaside


      Build at least one page on your site that list these neighborhoods as the area you service. Don't spam out the site stuffing keywords but you still need to mention these types of keywords.

      Example, you could have a testimonial page that has:
      • Client first name
      • Client testimonial
      • Queens neighborhood (example: Jackson Heights, Queens NY)




      So now you've used global keywords as plain text (ex: computer, faster, dvd/rw, tune-up, etc...) & local keywords as plain text (ex: Jackson Heights, Queens NY) for optimizing webpages.

      You could sprinkle one or two unique testimonials across dozens of internal pages assuming your clients provide testimonials. Testimonials are only one example of optimizing your webpages with keywords, there's other ways like image caption text or image alt-text. Again, do not spam your pages with keyword stuffing. Keep everything legit & realistic.
      • [ 1 ] Thanks
  • Just when I thought I was closing in on this, more work, will get to it, thanks!

    I ran into 2 problems with this theme I will need to fix before doing anything else. Yesterday when trying to optimize the on-page titles, I realized that the included h1 title is also the page names in the nav bar so for example, if I were to expand the the title "Expert Services" to 'Expert Computer Repair Services New York', then that page name tab will also change to show those 5 words. TM said that is the way the theme was written and only option will be for me to include an h2 tag with 'Expert Computer Repair Services New York' below the existing h1 tag.

    Any ideas what can be done here please since far as I understand the h1 is critical to a page's SEO but not the h2?
    • [1] reply
    • Banned


      First, drop the spammy India expert keyword. The last thing the world needs is another self proclaimed expert running loose. Hold yourself to a higher standard, action/quality speak louder than words. Google doesn't care If you think your an expert so don't cheese out the site for traffic.

      Second, the <h1> & <h2> are close to being equivalent. If you have no <title> or <h1> text in your HTML source code Google will usually show the <h2> text as a SERP title. There's hierarchy on webpages, that doesn't mean the lower end of the hierarchy range (ex: <h2>) doesn't serve a purpose. It serves a different purpose (lower tier keywords).
  • Banned
    [DELETED]
  • I think its a good approach by the way.
  • Ok so since the actual HOME page title is
    Affordable Computer Repair Services NYC, how about I set the SERVICES page:

    Title: "Best Computer Repair Services NYC"
    h1 and page name: "Quality Services"
    h2: "Best Computer Repair Services in New York"

    Would the above work?
    • [1] reply
    • Banned


      The keyword best isn't much different than the expert keyword.

      You tell me, does the global keyword best computer repair have any traffic volume?

      I haven't done any traffic volume research or SERP competition research for your keywords so I'm not in a position to give you exact keywords to use for page titles & heading tag text. I can help point you in the right direction but doing time consuming detailed research isn't free.

      One more thing regarding my last comment on this thread. Google will show you which keywords get more searches, the higher the keyword on the suggestion search list the more traffic volume.

      Notice how Google search is doing exactly like I told you they would do (screenshots below), the suggestion keywords on the search box is returning neighborhoods that are inside NYC. Again, narrow down to Queens, NY neighborhoods.

      My point here is don't take the keyword planner as gospel, it's only one source of data for doing keyword research.







      • [1] reply
  • I had done the best research I could do and had posted a screenshot back in my post #70:

    Imgur: The most awesome images on the Internet

    My marketing courses both suggested to put an "enticing" word before the actual kw in the title which is why I am using words like "expert, affordable, best" e.t.c, are those marketing courses instructions obsolete?
    • [1] reply
    • Banned

      Ok, look at that the keyword you're going after (computer repair NYC) shows 590 monthly searches. Now look at the keyword computer repair, it shows 4400 monthly searches.

      Remember your traffic is local but they will still search global root keywords (ex: computer repair). Google knows when anyone searches the keyword computer repair it's a local keyword even though everyone in the world will still search that same keyword. So... when traffic in NYC searches for computer repair they will get search results for their own local area, not search results for Dallas TX or Moscow Russia.

      You help trigger detailed local SERPs by adding local keywords to global keywords. So If I want some traffic that's located in Woodhaven Queens then I add that to my global keyword (computer repair woodhaven queens). Again & this is important, traffic does not have to use the local keyword (ex: woodhaven queens) because Google knows where they're located (ISP GEO location & cell phone towers).

      Traffic might use local keywords but that's not always the case so don't get hung up on local keyword traffic volume on the Google keyword planner.

      Always do incognito browser searches for your potential keywords & see how Google serves up search results, do they show local businesses or webpages/sites that aren't local (global)? Use that info. to your advantage when trying to rank for local traffic. Odds are global competition is going to be very tough for root keywords so avoid unnecessary headaches.






      You want traffic to click your links in the SERPs but keep in mind when someone is finished searching for a keyword they scan the search results looking for instances of the keyword they just searched. Keep SERP titles simple & to the point with a little branding (ex: Computer Repair Queens NY | domain.com).
      • [ 1 ] Thanks
      • [1] reply
  • In my opinion use all the keywords alternately.
  • Hey guys, before I should start with the page content tomorrow, I would first like to nip the title and meta descriptions in the bud and perfect it as best as I can please. Looking at one of the top computer repair business in NY or if not THE top one, they have around the same setup as I do with a separate SERVICES page from their HOME page. Looking at their titles and descriptions view source pages for both I am seeing they have the opposite setup of what I currently have. This is their HOME page title and description:

    <title>Computer Repair NYC | PC - Mac - iPhone Repair NYC | Data Recovery NYC</title>

    "Best NYC computer services. Office support, home repairs, data recovery, outsourcing,
    maintenance, PC/Mac repairs, virus removal, iPhone / iPad repairs."
    and this is their SERVICES page title and description:

    <title>NYC Computer Services | New York Computer Help</title>

    "Best NYC computer services. Office support, home repairs,
    data recovery, outsourcing, maintenance, PC/Mac repairs,
    virus removal, iPhone / iPad repairs."
    Now this is mine for HOME page:

    <title>Affordable Computer Repair Services NYC|PcandNetServices</title>

    "Get the best computer repair services at the lowest prices. Virus cleaning,
    hard drive replacement, windows install, data recovery, mac repair, PC sales"

    and for my SERVICES page:

    <title>Computer Repair NYC|Pcandnetservices</title>

    "Providing business and home Mac and Pc users in Queens,
    Brooklyn, Manhattan and Long Island with quality affordable
    computer repair services in NYC."

    See, they have the exact opposite of me, their actual services are listed in their Services page description, reason I did mine the opposite way is because my HOME page shows ALL of my services. What I would like to know for sure is, should I do what they have done and list my actual services in my SERVICES page meta description or leave as is please?
    • [1] reply
    • Banned

      That's because they don't have a clue how to optimize for anything specific. PC has nothing to do with iphone.

      Just because they rank for any keyword doesn't mean they know what they're doing, it could mean nobody else cares enough to outrank their pages.

      Really you should be aiming to rank dedicated internal pages, not pages that try & cover every single keyword in the niche. Be very specific with webpages.

      If the competition domain is laptopmd, they don't have a clue which is good for anyone that wants to outrank their pages.
  • Alright so assuming that I have optimized my home and services page's titles and description to the best it can be, for now, I will leave mine as is and will start with the on-page optimization. Can you or anyone tell me if this is the way the h2 tag
    Computer Repair Queens New York

    should look on my page please?

    Computer Repair NYC|Pcandnetservices
    • [1] reply
    • Banned



      This is for starters...




  • From what you've written above, please let me itemize for clarity?

    1] As we had previously discussed that h1 tag [Computer Services] is a default with the theme and I cannot add more words to it as it would also change the name of the page in the nav bar. However, does it matter where an h1 is located on a page so I can move it lower down the page to where you've suggested?

    2] I had changed from using the words 'us' and 'ours' because it is clearly stated on my pages that it is just me, a private or freelance tech, any reason why I should go back to 'us' and our'?

    3] Ok, I have intentions of using only an instructional or informative video and relevant images in the right sidebar so the Pages and Categories will be removed.

    4] All of those default 'widgets, login, rss' e.t.c items had been removed from all pages, I am not understanding where you are viewing those things?
    • [1] reply
    • Banned
      It's HTML/PHP inside your theme so you have full control over how, where, or If it's presented on your webpages.






      That's your call.

      Personally I would create a larger perception for the business.






      You can still add a title to the sidebar but be descriptive & make it match the niche. Nobody wants to rank for the keywords pages or categories (example).






      The screenshot is a text version of your live webpage, what you have on the page right now (today). The code doesn't lie, it's all there & has been there since you installed the theme. Even the dated Google cache still shows the same stuff.

      If you're not looking at the text version of your webpages then you're just guessing. Live webpages & text versions of the same pages are never the same. Google is looking at the source code & removing the fluff (live webpages).
      • [2] replies
  • It's ok, please ignore previous post. What I would like to know now is how's best to interlink all pages? I am coming across some stuff on the net but looking for the best, any referrals/links to a great tutorial please?
    • [1] reply
    • Silo structure is a great option.

      Service page
      repair type 1
      repair type 2
      repair type 3

      where the repair type pages are child pages of the service page and #3 links to #2 and #2 links to 1 and 1 to the Service page.

      Look through Yukon's posts, there's a few of them that go into great detail. Or Google it.

      Alternatively, you can link in a 'random' manner. Keeping in mind link power flow. You choose several main pages, that link among themselves, then create each of these pages a bunch of supporting pages. And each of the supporting pages should have a few supporting pages.

      Think of it as little circles around other little circles.

      main page
      supporting page 1 gets 3 supporting pages
      page supporting page 1 gets 3 supporting pages
      page supporting page 1 gets 3 supporting pages
      page supporting page 1 gets 3 supporting pages

      All the supporting pages can be linked to all the other supporting pages or just to the page above.

      Don't end up linking 5 pages to a page that links to contact us page or
      linking in such a way that half the pages get 1 link each from the other half pages.

      Also, create backlinks from outside your site to all pages, if possible, more links to the main pages... But the pages that support the supporting pages that have a few incoming links have some power to pass on... No incoming links means there's very little power to pass on though interlinking helps a lot.

      Focus the link power.

      • [ 1 ] Thanks
      • [2] replies
  • You should find out which keyword searched by the more people that key word help you to get more traffic for your website you can use that keyword.
  • But wait a minute, looking at all the resources on the net on image optimization I am not seeing how/where to actually edit the image tag? Is this best done in yoast or on the server please?
  • Doing some digging, I found this here that the image info can be edited in the dashboard:

    Imgur: The most awesome images on the Internet

    but I am seeing 'title, alt text, caption and description' fields' just for an image alone, lord does it get any easier? I have a new found respect for you SEO guys I tell you, I never realized all of this requires so much damn work.
  • Hey guys, please see attached screenshot, this is the best I can think of to fill in those fields:

    Imgur: The most awesome images on the Internet

    Can you guys tell me if I need to fill out the 'Description' field? Also if I need to add hyphens in between the words in the title, alt or caption fields?
  • Try to target the long tail queries of those keywords to get better ranking in long run.
  • Ok guys, I am about to hire a content writer from iwriter, I have to tell them about my project so I would like to create a checklist for them and would very much appreciate any help you guys can give to me please? The fields I have to fill in with my requirements are as follows:

    1] Keywords- I will list all of my best kw's for them to include which should total about 7 kw's but should I request using any one kw more than once? Any additional suggestions would be nice.

    2] Writing style- I have choice between Professional, friendly or other?

    3] Article purpose?

    4] Special instructions to get exactly what I want?

    Any help for each of the times above will be greatly appreciated, thanks.
    • [1] reply
    • Banned



      Not sure why you started another thread...

      The difference between a copy writer & SEO writer is one writes copy & the other keyword stuffs a page. The term SEO writer is a sales pitch.

      buy content from an SEO writer because you will be buying junk. Odds are it will be spun junk that they've scraped from the interwebs.

      If you really need someone to write content for you go look at a same niche forum (not an internet marketing forum full of spammers/scammers) for legit content.

      Stop looking for content mill shortcuts like iwriter (Content Sourcing Nightmare) unless you just don't care about your site.

      Just so you know, If your budget is $5, you're getting $5 junk.
      • [1] reply
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  • 119

    Best way to use kw's on page?

    A kw researcher provided me with 5 kw's for each of my pc repair services. My studies show, I need to incorporate the 5 kw's into the page's content but need to write them in a natural flowing way. If that is accurate, I have one HIGH, 2 medium and 2 low kw's, first, which one should I use for the h1 please?